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Queen Latifah

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Submitted By sweetbabygirl
Words 730
Pages 3
Vina Le
Mr. Silver
English 104
09 June 2013

Queen Latifah: CoverGirl Intense ShadowBlast The CoverGirl ad from March 2012 includes a picture of Queen Latifah in a grayish background with her green eye shadow. Queen Latifah has small brown eyes with long curly black eyelashes. She has a beautiful big smile with shiny white teeth. Queen Latifah also has a lovely pair of small gold round dangling earrings in her ears. The word “CoverGirl” is written in big bold green latter across her forehead, all to improve her appearance. Queen Latifah is written in small green letters underneath in the right hand corner. The photo shot is from her head to her shoulders, just enough for her viewers to focus on CoverGirls’s product. Queen Latifah appears to be wearing an olive green shirt, the same color as CoverGirl’s product, with her hair pulled back into a long pony tail. The advertisement effectively uses logos, ethos, and pathos to convince the viewers to buy CoverGirl products. His first appeal is hown by using logos to give the viewers resonoing to buy CoverGirl products. CoverGirl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof and ignore proof”, which is used to describe the product that they are advertising CoverGirl mascara. This product hs been around for a long tike and is rapisdly growing and maturity it is very iverse. coverGir states fadeproof becase thet claim that their product will stay on the face regarldless of how long it is worn for that fay, amd it withstands sweating or crying. Waterproof would be for those who need It to stay on when it rains or they they go for a swim. Ignore proof is the smooth look an natural beauty look that it crates for their face and makes them look like a tue wueen, or look as beautiful as Quwes Latifah looks in the ad. There are various things that people look to achieve when ising make up or mascara and this ad identified the top three/ it identifies that buyers would not jave to worry abiut it fading, washing away, or going unnoticed. The second appeal I ethos, which is used to convince the viewers to buy CoverGirl products. The ad was supported by using a very persuasice and empowering actress and model for the company, amd in my voiew, she is a big influence to the companies sales. coverGirl is one of the more popular makeup companies, which many celebrities us aling with other consumers. In my opinion thisis to get consumers attention so that hey would see their favorite celebrity using CoverGirl, and hop ethat he consumer seeing the ad might believe in nd buy thir product. The ad advertises by saying, “if it is good for Hollywood it is good enough for me”. CoverGirl uses celebrities to promote their products because hthey are aware that the viewers will buy it if they believe celebrities are ising the products. Finally the use of pathos is showed by quwwn latifah emotions in the ad. Queen latifah looks very satisfied with her fadeproof, waterproof and ignore proof makeup and mascara. She has the brightest and prettiest smile ever which allowed me ad many others to admire it and lean toward purchasing the product, which is what the company is hoping for. Queen latifah’s face looks maturally beautiful, which is what covergirl is really aiming for. Covergirl is widely known and respected cosmetics company. They typically uses famous actresses and models in their advertisement to persuade the viewers to buy their products. The covergirl and makes queen latifah look superior to her natural beauty. The logic behind this is that the viewers saw and thought that if they use the covergirl product, they could look as beautiful as queen latifah did in the ad. In coclusion, the advertisement affectively uses logos, ethos, and pathos to convince viewers to buy covergirl products that are fadeproof, waterproof and ignore proof. Logos is used to show why the viewers should trust covergirl products. Ethos convinces the viewers to buy covergirl product by using a wellknown actress and model names queen latifah to advertise their product. Pathos shows how the product is satisfying queen latifah by her emotions in the ad. The advertisement show how satisfying and trustworthy covergirl product really is.

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