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Question for Case Memo

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MGMT330 Strategic Management

Case Analysis & Presentation

Questions for the case memos:

Case 1: The Chinese Fireworks Industry
Discussion Questions:
1. If you were Jerry Yu, would you invest in a Liuyang fireworks factory? Why?
2. Is the fireworks industry a ‘sunset’ industry or an industry still worth being in for the long run?
3. If you were Jerry Yu, and you decided to make the investment, what would you do to win out in the competition?
4. If you were asked to provide advice to Liuyang Firecrackers and Fireworks Industry Department, as Jerry Yu, what would you say?

Case 2: The Global Casino Industry
Discussion Questions:
1. Examine the structure of the casino industry by using Porter’s five forces model.
2. What has been the effect of the changing industry structure on U.S. casinos?
3. What are the strategic groups in the casino industry?
4. Assuming your group as consultancy for the Macau government, provide some recommendations for the gaining industry in Macau.

Case 3: McDonald’s
Discussion Questions:
1. What situation did Easterbrook inherit when he became CEO? What are the current forces in the external environment that might affect the new CEO?
2. What source of competitive advantage does McDonald’s have, and is that position supported by its value chain and other internal resources?
3. What steps could Easterbrook take to fix the problems McDonald’s faced?
4. What other strategies did McDonald’s formulate to achieve a competitive advantage?

Case 4: Apple Inc.: Taking a Bite Out of the Competition
Discussion Questions:
1. How does Apple use strategic management to compete?
2. What are key forces in the general and industry environments that affect Apple’s choice of strategy?
3. What internal resources and assets does Apple have that may give it a competitive advantage? How does Apple use those assets to craft strategy?
4. How should apple

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