...In Vogue Quirky Chic We’ve been enticed by the vintage craze. Lucy Thomas seeks the exquisite allure of tartan. If the carcases scattered through fashion history tell us anything, it’s that for every seasonal yin, there’s a yang nipping Jack Russell at its heels. Catwalk confidence has been mounting, and fashionable tweed collections are walking alongside the tartan ones. And so, for autumn, we have an arc of vintage styles, some enough to make even the most enthusiastic Hawaiian shirt or Warhol pop-art print look shy and retiring. I had the privilege this season of deciding which styles would be a total knock out and those of a fashion faux pas. Besides tartan, I found the ultimate alternative look this season. Perching along fashion’s front row, peering among the silk dresses and the sinister furs, Vivienne Westwood struck me the most with her distinctive styles; some so distracting and embellished, they completed the entire show. The admirable retro appearance re-born back from the 80’s when the fashion influences were, Dynasty and Dallas, big hair, gold, glamour, glitz and shoulder pads. As the models strutted their way past the audience, I found the styles seemingly sensuous but in fact artfully constructed skirts and dresses that hung beautifully from the coat-hanger figures; Grecian dresses complimented smeared red lipstick with heavy black eye shadow, it felt like one had gone back to their teen days and stumbled upon a massive rave. Deprived of the modern...
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...2014 Name: Qingqing Lu Porter Models in Quirky First, there are three types of generic strategies in Porter Models, low price, customer service and focus. Quirky as a company who is based on invention is taking a customer service strategy. The products selling on their website are not cheap but not too expensive. So I believe that Quirky are focusing on the relationship with customers. Second, according to Porter Models, the five forces are competitors, customers, entrants, supplies and substitutes. To Quirky, their competitors are not many, but still have some. For example, there are the company named Seeed and Edison Nation. There are too many threats of new entrants to Quirky. With the fast-speed development of IT, more and more inventions will be come out to the public. So Quirky may not be the one who is unique in this area. Customers of Quirky are the people who buy the product in Quirky. Suppliers of Quirky are the people who provide their idea to Quirky. Substitutes of Quirky may be the company like Best Buy, who are also selling product in store but not online. Third, when we comes to value chain, we should know that it means how an operation make them valuable through the inbound logistic, manufactory, outbound logistics, marketing, and service. Quirky needs to follow the five steps and make value to their company. Last, the information matrix told us that the information is getting more and more intensity. So Quirky should make themselves aggressive on following...
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...product development specialists, and reading through them on a weekly basis can be both informative and insightful. An example of a Quirky-initiated product that was available for presale at the time this feature was written follows. On January 25, 2011, the product had presold 226 units of the 980 units needed to go into production. According to the Quirky Web site, 401 people helped influence the design of the product. Real Opportunity or Quirky Idea? Quirky addresses the potential downsides of participating in its service head on via the Q&A portion of its Web site. The most obvious downside, from an inventor’s point of view, is that once an idea is placed on Quirky’s Web site, it is there for anyone to see, even if it isn’t one of the weekly winners. This facet of Quirky’s offering has caused some observers to wonder if Quirky won’t systematically attract novice inventors, who are likely to submit the least promising ideas, rather than experienced inventors and product designers, who are likely to submit the most promising ideas. Inventors and product designers may shy away from Quirky’s site fearing that their ideas will be stolen and used by someone else. So is Quirky a real opportunity or just a “Quirky” idea? What do you think? Discussion Questions 1. In what ways was Ben Kaufman the ideal person to start Quirky? If you were an investor in Quirky, would you have any concerns about his qualifications moving forward? 2. Do you think Quirky’s basic business model, described...
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...mentioned such an insane thing to do. He said Rainsford that he likes to hunt the scum of the earth more than animals. Zaroff made Rainsford play a game and if dint he was to be executed or hunted. Rainsford played the game and ended it by killing General Zaroff. In this story General Zaroff is a hunter, an insane and quirky character. The first trait of General Zaroff is that he is a...
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...2009” (Pg 3). A year after Quimby retired in 2005, John Repogle stepped in as the CEO of Burt’s Bees charged with the mission to maximize on the steady momentum and sales growth of 30% per year in the United States and abroad. As new product lines with a noticeably different look were about to emerge into the market, the challenge was to retain the authentic elements and loyal customer base that had been established, while continuing to grow the brand in a mass-market setting. PROBLEMS: * In the beginning, Burt’s Bees relied heavily on a word-of-mouth operation style, with little to no marketing communications. When the company launched a campaign in 2005 it was unsuccessful due to the fact that marketers focused too heavily on the “quirky” factor of the...
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...Is Enterprise’s competitive advantage sustainable? Why or why not? Enterprise’s competitive advantage is sustainable. According to the “resource-based” school theory, this company meets all four requirements: heterogeneity within an industry, ex post limits to competition, imperfect resource mobility, and ex ante limits to competition. First, heterogeneity exists within rental car industry. Unlike most rental-car companies who compete for airport business, Enterprise focuses on the niche home-city rental business. To create its unique and valuable position, Enterprise develops a set of activities such as employing sophisticated inventory and service tracking system, adopting quirky hiring and promotion practice, maintaining good relationship with local garage, insurance agents, and auto dealerships, and providing extra services for customers. The fit among these activities, which reinforce and optimize each other, substantially reduces cost and increases differentiation, enabling Enterprise to earn Ricardian rents. Second, ex post competition is limited. The interlocked activities developed by Enterprise over the decades can hardly be imitated by other competitors. Not to mention the reputation that Enterprise has already developed within the industry. Third, the resources employed by Enterprise are imperfectly mobile. For instance, the management of fleet costs is specific to Enterprise, because other rental-car companies heavily rely on manufacturer subsidies and buybacks...
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...ORIGINAL Introducing the New BMW MINI Cooper Hardtop, “The New Original”. MINI is known for its quirky campaigns over the years, the launch of the new model brought about MINI’s biggest campaign yet, with the slogan: “The New MINI. The New Original.” Spring 2014 announced the arrival of BMW’s new MINI Cooper Hardtop. The car that was first launched in 1959 has been entirely redesigned from bonnet to boot. Bigger and better than ever, the new MINI focuses on the things that make it undeniably different from all its competitors. With new engines, technologies and design, the MINI is faster, safer and more connected than a switchboard. It is completely different from any other car. BMW in collaboration with their respective advertising agencies worldwide, have used all possible forms of media and creative new ways to engage their target audience in the launch of their iconic MINI. MINI uses brand promotion tools including advertising and sales promotions. Back To Spike/ Spike The Bulldog/ Bullheaded/MINI Cooper Dog Lovers BMW decided to keep Mini’s iconic bull-dog stance in their first ad, “Bullheaded” which features Spike the Bulldog. The ad was launched on MINI’s YouTube channel and was broadcasted on TV. If you never thought you would buy a car because of a dog, THIS AD makes you think otherwise. Outdoor & Print Ads/ More Torque Less Twerk/ Nothing says quirky quite like their quick-witted and humorous outdoor and print ad campaigns, which show off the car’s...
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...Regardless of their involvement with “The Man” or the Nazi group, I found Boris and Natasha to be the two strongest characters in this script because of their consistent quirky personalities throughout the story. However, I must admit that aside from the characters themselves, I am afraid an audience will have difficulty following this story. Up until the moment Boris and Natasha’s scenes collide with the rest of the characters and their true motives are revealed, the duo’s quirky banter resembles an insider’s commentary that I feel the writer should utilize earlier in the script to clear up some of the mislaid narrative details for the audience to follow. What do you think needs...
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...Chapter 2 summary Speaking from personal experience, I believe prior experience weighs high on the spectrum. Personally, I’ve learned the how’s and do’s of starting and operating my own business by witnessing and getting involved in my father’s business. I can’t help but compare that experience with working a 40 hour job and I feel that the reward pays dividends. Another aspect that I consider to be imperative to most businesses is social forces and advances in technology. I have a photography business and my goal is to be able to do photography full time. A majority of my business is the result of Facebook and Google. When I ask customers how they found me, it’s usually that I’m located near them and they enjoy my photography or they came across my photography on Facebook and they enjoyed my work. On the other hand, my father is a baby boomer and can’t keep up with technology. He was always tech savy and was a know-it-all but not so much these days. I question the opportunity cost of technology these days. Tech businesses seem to be developing so fast that it seems like an entrepreneur in that field has to develop the business and then patent it (intellectual property) because if they were to wait then someone else would have already developed it. I believe creativity and insight to be very important on the spectrum as well. Take my personal business for instance. If you googled photographer, the screen would light up with little red dots. So where’s the competitive advantage...
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...influence the beliefs or actions of others. Persuasive communication is often used to convey messages about healthy living by tailoring the health communication for the audience and situation, in an attempt to influence behaviours and attitudes towards a health issue. The media and social media are now being used to communicate health messages to people about the dangers of living an unhealthy lifestyle, such as sexually transmissible diseases. Source: * Innovative research project conducted by Megan Lim that sought to understand young people’s knowledge of sexually transmitted infections (STI’s). Young people attending the Big Day Out (BDO) Music Festival were recruited to participate in the project. Half of the participants were sent quirky text messages regarding to safe-sex to their personal mobile phones. The text message read, “This Valentine’s Day get flowers and not Chlamydia – wear a condom.” The messages were sent between 7pm-9pm which is the average time young people are getting ready to head out for a good night as receiving a text message the next morning isn’t nearly as useful. A follow up e-mail with more extensive health information and advice was sent out later. These emails are a way for the same people to follow up on the reminder text message they received...
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...We all know that social media is one of the largest contenders to the comradery of the teenage community. With the inspiration of Blank Space being pop culture icon Taylor Swift, one of our major downfalls was the fact that we did not use social media to our advantage. Our social media presence did not successfully relate to the quirky minds of our target audience. We ran a survey to see what the students were really thinking and it came back with some crazy answers. When asked “What do you like least about TK?” one student responded “It triggers my crippling depression (joking,of course;()” Our data showed that freshmen students are very captivated by this random sort of humor and we did not use this knowledge to our advantage. Our competition, the winners of the 2016 Beverage Wars, Madapple, was very smart in their use of social media to gain “meme status” therefore it appealed to these people whose sense of humor is quirky. We did not correctly use our knowledge of the importance of social media to teenagers, we know first hand how social media really warps teens minds into thinking that certain things are true, this meme based sense humor has infiltrated its way into their own vocabulary. For example, when asked “What do you like to do outside of school?” one student said “netflix boiiii”. All in all, I wish we would have spent more time developing a social media...
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...CHAPTER 2 RECOGNIZING OPPORTUNITIES AND GENERATING IDEAS LEARNING OBJECTIVES |1. |Explain why it’s important to start a new firm when its “window of opportunity” is open. | |2. |Explain the difference between an opportunity and an idea. | |3. |Describe the three general approaches entrepreneurs use to identify opportunities. | |4. |Identify the four environmental trends that are most instrumental in creating business opportunities. | |5. |List the personal characteristics that make some people better at recognizing business opportunities than others. | |6. |Identify the five steps in the creative process. | |7. |Describe the purpose of brainstorming and its use as an idea generator. | |8. |Describe how to use library and Internet searches to generate new business ideas. | |9. |Explain the purpose of maintaining an idea bank. | |10. |Describe three steps for protecting ideas from being lost or stolen. | CHAPTER OVERVIEW This chapter begins by describing the difference...
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...left you outcast, bullied or teased rejoice and love yourself." It is no wonder this lady from a good Italian New York, turned into the exhibitionist, multi-talented singer songwriter with a talent or flair for theatrics that she is today, Lady Gaga. She is openly unique, creative, does not follow stereotypes and more surprisingly she does not care what others think about her and she is doing what she loves to do. She also takes frequent political standings to support her ideals. She is a driving force in today's society and I admire her because she is easy for me to relate to. I find a deep connection to her, in the sense that she shares my personality. The major reason I admire her is the way she expresses herself. She is openly quirky and thrives off the fact that people think so. I relate this because I also like to express myself in a way that most people consider odd. Despite she receives constant criticism, she maintains her pride wisely. The other reason I admire her is the way she takes a stance. She is frequently seen...
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...While You Were Sleeping By Summer While You Were Sleeping, composed by Randy Edelman and directed by Jon Turteltaub, includes good examples of a leitmotif. A leitmotif is a reoccurring piece of music associated with a specific character, event, theme, or mood. The two leitmotifs used in this movie are “Lucy’s Theme”, which is a slow, romantic, or even sad piece of music. The “Family Theme”, has a faster beat that goes back and forth and is quirky. The main characters in While You Were Sleeping are Lucy, Peter, Jack, and the family. Lucy works at the train station, and sees Peter every day. On Christmas day, Lucy is asked to work. While working, Peter puts his token in to take the train and tells Lucy ‘Merry Christmas’. Soon, he is pushed in the train tracks. Lucy jumps on the tracks and saves his life. When Peter is taken to the hospital, Lucy goes to check on him and Peter’s family shows up to the hospital to find him in a coma. A nurse tells the family that Lucy is Peter’s fiancée, and shocks the family. Lucy goes along with it because she is worried about Peter’s grandma, who has a heart condition. After seeing the family at the hospital, they invite Lucy to their Christmas. When Lucy arrives at the house, she realizes that she enjoys being part of the Callaghan family and she loves them. The next morning, Lucy meets Peter’s brother Jack. After spending time with each other, Jack and Lucy fall in love. Soon, Peter wakes up and doesn’t recognize Lucy. The family, still...
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...By portraying only negative stereotypes and showing only dramatized situations, media gives a narrow view of mental illness. This parochial lens leads to a disjointed public perception Cheung (2018) uses the example of NBC’s award-winning comedy series The Big Bang Theory, which depicts the lives of scientists. One of the show’s main characters, Sheldon Cooper is an individual who is clearly living with Obsessive Compulsive Disorder (OCD), but instead of using the characters prominent place in popular culture to educate the public about OCD, the show often uses his illness as a punchline or to make the character seem quirky (Chueng,...
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