...Panera Bread Case 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Panera Bread utilizes a differentiated strategy. While it should be acknowledged that to some extent all firms in the quick service industry are cost leaders, within that category firms must differentiate themselves further. The food options and free Internet provide points of differentiation that can attract consumers. Panera targets a broad market with this differentiated strategy. The company is seeking to have a competitive advantage in product quality and customer experience within the framework of the quick service business. 2. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies? Panera has a few strengths from which it can draw competitive advantage. The food is generally of good quality for the industry. Panera has good profitability for the industry, and this profitability has been stable over the past five years. In addition, there is good balance sheet strength, with strong liquidity and no long-term debt. Operationally, Panera is strong but nothing unusual for the industry. The major weakness for Panera is that it lacks economies of scale relative to other competitors in the...
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...Name: Khanjan Desai Roll Number: J060 Subject: Strategic Management Topic: Summary Article on Business Level Strategy In the pursuit of operationalising the concept of business-level strategy in research, Donald C. Hambrick explains that strategy is generally viewed as a pattern of important decisions that guides the organization in its relationships with its environment, affects the internal structure and processes of the organization, and centrally affects the organization's performance. Numerous variables (e.g., nature of the industry, product life cycle,other environmental attributes) can be introduced to enrich the array of possible strategy-performance theories to be tested. Miles and snow [1978] have systematically examined the linkage between business-level strategy and structure. The range of organizational processes and managerial activities that could be tested for their associations with business level strategies appears to be substantial. Research on business-level strategy has implicated basically four different approaches to operationalising the construct. First, some researchers have seen strategy as a situational art that can best be studied through in-depth case studies. When cases are used in an attempt to build theory, they likewise involve qualitative descriptions of business-level strategies. An attraction of textual characterizations of strategy is that they may be used when strategy is treated as a predictor, mediator, or criterion variable...
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...Thru” is a new concept, this is something new that is introduced to the market, therefore, it will take some time for the customers to take used to this new concept. Our goal will be to achieve a breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take “Just passin’ Thru” some time to build up the customer base and break into this market. We hope to gain competitive advantages because we will be the first entrant into this market niche. Other firms will be followers; we want to be the leaders in this market. Growth stage: We expect the growth stage to take place in the second year. We hope that this great new idea will catch on fast and that we will get the “word of mouth” advertising similar to the one that “Krispy Kreme” enjoys. At that point we expect our marketing expenses to be reduced by 50 percent; and our sales to triple compared to the first year of business. We also expect the early adopters to continue buying, while attracting the broad customer base that will follow their lead. We know that attracted by this revolutionary business idea as well as its profitability, other big grocery chains...
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...Wendy’s Analysis Khalid Al-Ajmi Neil Commerce Terrell Matthews Anil K Cheerla MBAD 271: Strategic Management Professor Gary Bojes Table of Contents Executive Summary 3 Background 4 Mission Statement 4 Vision Statement 4 Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7 Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10 Summary of Strengths and Weaknesses 11 Internal Factors Framework 12 Three Core Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14 SWOT Analysis Matrix: 15 Internal-External Matrix: 17 Grand Strategy Matrix: 18 SPACE Matrix Analysis: 19 PARTS Analysis: 21 Count Summary Analysis: 22 Further Analysis 23 The Strategy 23 The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27 Appendix 1-Strategy Map 29 Appendix 2- Balanced Scorecard 30 Executive Summary Wendy’s historically has fared very well within the fast-food industry; they have led or been the front runners in a number of key areas that are of extreme importance to customers. However, while Wendy’s has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy’s, McDonalds, Burger King, and YUM Brands, there are a number of area’s that Wendy’s could improved upon and areas of focus the company should examine more deeply in order...
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...MMGP: Research Paper Final Business 520 Introduction In determining what makes a business successful one must consider all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five regional offices to oversee its international operations. The regional offices for Europe are located in Amsterdam, regional offices for Australia and New Zealand are located in Brisbane, regional offices for Asia are located in Beirut and Singapore, and regional offices for Latin America are located in Miami, Florida...
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...Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore, all advertisements are shot in 12 different languages, featuring the customized products catered to each region. However, the company’s international motto, “I’m Lovin’ it”, is not translated. McDonald’s locates all of its franchises in convenience locations such as malls, airports and local neighbourhoods. These marketing strategies have proven to be effective, indicated by the company’s 7% increase in profit margins over the past 4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food products, such as oatmeal, given consumers are more health conscious. In light of McDonald’s recent efforts to improve its marketing strategies, they still face three pressing issues. Firstly, although the company has begun offering healthier food items, they are still high in fat, sugar and salt. This was confirmed in a study performed by Dr...
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...Global Business Plan Week 7-Final Draft Subway in Colombia 04/15/2012 Table of Contents Content Page Number Table of Contents 2 Executive Summary 3 Module 1: Identifying Global Opportunities 4 Module 2: Analyzing International Competitors 7 Module 3: Assessing the Economic/Geographic Environment 10 Module 4: Assessing the Sociocultural Environment 13 Module 5: Assessing the Political Legal Environment 15 Module 6: Selecting a Global Company Structure 18 Module 7: Financing Sources for Global Business Operations 22 Module 8: Creating a Global MIS (Management Information System) 25 Module 9: Identifying Human Resources for Global Business Activities 27 Module 10: Managing International Financial and Business Risks 29 Module 11: Product Target Market Planning for Foreign Markets 31 Module 12: Designing a Global Distribution Strategy 32 Module 13: Planning a Global Promotion Strategy 36 Module 14: Selecting an International Pricing Strategy 38 Module 15: Determining Organizational Financial Results 41 Module 16: Measuring International Business Success 42 Conclusion 43 Bibliography EXECUTIVE SUMMARY (Created by John Isles) During the course of this business plan, many of the benefits of opening up a Subway restaurant in Colombia will be illustrated. Among the first items presented will be an analysis of startup costs. After a brief summary of the initial costs required, these...
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...Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when...
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...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States...
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