...240 Week 4 Radio Ad ( Material ) Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/hca-240-week-4-radio-ad-material/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Radio Ad Hello there! Many Americans are presently silently suffering from arthritis or osteoporosis are you one of them? Is pain making your everyday tasks difficult to complete because of persistent pain or from fear of falling while walking or doing easy tasks? You will be glad to know you are not alone. Bone and joint disease like osteoporosis and arthritis affect thousands of people in the United States and around world. Osteoporosis is a disease that causes bones to become porous and brittle. Porous, brittle bones are fragile, and prone to fractures from falls, bending over or even coughing (Osteoporosis, 2011). Osteoarthritis is the most common form of arthritis. Osteoarthritis a disease where the cartilage that covers the ends of bones deteriorates, and as the cartilage wears away the bones are exposed, and rub against each other (What is osteoathritis, 2011). This can be very painful, and can cause deformation. If there is deformation, the joints can no longer function smoothly. TO Download Complete Tutorial Hit Purchase Button HCA 240 Week 4 Radio Ad ( Material...
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...Progressive Commercial: Meant to be Together * In the commercials from Progressive, the ads were paid for by Progressive. Progressive’s slant to their commercial is that Progressive insurance makes everything better. If it is the outdoors then Progressive makes being outside more fun and a better time overall. The examples given by Progressive show that if it is fun it is Progressive, this commercial does not concentrate on prices they just concentrate on showing people having fun, I believe that it reflects the believe that if people are having it appeals to more people, especially at this time with the economic problems that everyone is having. Wendy’s Commercial: Wild Berry Frosting * In the commercials from Wendy’s the ads were paid for by Wendy’s. Wendy’s slant to their commercial is that by having a Wendy’s product you can experience a mini vacation. The commercials from Wendy’s once again have the same reflection of society that Progressive’s commercials have, that they make everything more fun. I think that at this moment in time with the economic problems and everything that is happening, people are more apt to go for something that appeals to the light hearted, to their happier moments. 2nd Part I am not skeptical of Giuliani’s credibility as he, as well as every American, knows what happened on 9/11. His sincerity came across clearly and he was in no position to fake the topic, especially since it creates a very strong emotional feedback from almost...
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...corrections as the campaign rolls on. 3. For a start, you can publish the campaign in all countries and territories, and as you progress and your app gets downloads, you can then try selecting target countries. 4. Do some research to find out popularity of your app or service in those countries – check on how similar apps and services have fared in those places. 5. Some countries are generally good when it comes to free and paid apps. They give good ads revenue on free apps and also do well in downloading paid apps, number one on this list is USA and also countries like Turkey, Germany, Spain and Italy have been good to me. 6. Monitor your campaigns periodically. It is good to check on the campaigns at least once a day (daily report) if you have the time. This way you can update the countries and cities, remove the non-performing and add new ones, and even update the ad image and message once in a while. This ensures that your ads are kept exciting and users click through.(improve your CTR). 7. Be careful with funds. Ad campaigns can turn out to be an expensive venture especially with the new payment models introduced by Google recently which collects funds directly from your Credit/debit card directly....
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...Question 9 Explanation: Ad delivery determines how often your ads show throughout the day. After you set your campaign's budget, you have the option to choose one of two ad delivery methods: 1) Standard Delivery (default option) distributes your budget throughout the day to avoid reaching your budget early on. This option is recommended if you want to reach your audience evenly throughout the day, rather than just in the morning. 2) Accelerated Delivery displays your ads more quickly until you run out of budget. So, if your campaign is limited by budget, your ad might stop running earlier in the day. Question 12 Explanation: A client manager will be billed for these accounts via manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase...
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...Lou Malnati’s Pizza Radio Advertisement Target Audience for the Advertisement: * Age: Children, teens and adults * Location: Greater Chicago land * Gender: Male * Income level: middle to high income * Marital or family status: single males and families * Interests: sports and food * Values: Old fashioned American family values * Need: Single males looking to enjoy a meal while watching sports with friends or alone and families that desire a comfortable, family-oriented environment for dine-in pizza. Dialog: I still remember the days when Pop and I used to go to Wrigleyville to watch the ballgames. I was always so excited to watch the Chicago Cubs but I was even more excited to go home to my Pop’s Famous Deep Dish Chicago Style Pizza. Nothing has changed over the years, the cubs are still losing the world series and Lou Malanti’s is still the home of the best deep dish pizza, with California vine-ripened tomatoes for the perfect sweet and tangy taste, the fresh mozzarella cheese comes from the same small dairy that has supplied Lou Malnati’s for over 40 years and the family’s secret recipe for flaky, buttery crust has been passed down from generation to generation. My wife Jane and I welcome you to join us at Lou Malnati’s, the Home of the homemade Chicago Style deep-dish pizza. I still remember the days when Pop and I used to go to Wrigleyville to watch the ballgames. I was always so excited to watch the Chicago Cubs but I...
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...principles to inform your choices and comments. Please focus your analysis on visual tensions at play in your examples. Narrative tensions like humor and surprise may be also considered as a product of the visuals but should be secondary factors. Acceptable sources for examples include printed ads in magazines and newspapers, static ads on websites, and posters. Unacceptable sources include web banners and ads, videos of any kind, catalogs (inside and out), magazine covers, and websites for the item being promoted. You may scan printed pieces to save as a jpg/png and attach to your response. You may also provide screen shots or urls for print ads that are reproduced online (although, again, web ads are not appropriate). See “File Formats” under Course Content for image size and resolution guidelines. Post your example as a jpg or pdf and answer the following questions about your ad byThursday of week two: * Which elements of the ad fit our definition of low visual tension? Which principles are used (i.e., centering, symmetry, repetition, etc.)? * The low visual tension is location on the edges as the wording stops yet is not symmetrical to both sides. * Which elements of the ad fit our definition of high visual tension? Which principles are used (i.e., contrast, asymmetry, proximity etc.)? * The high visual tension is the woman centralized in the middle breaking up the writing in the background. There is also high tension in the way the letter contour a human...
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...problems the company is facing (not more than 2 pages). Radio used to be an information centre for listeners. As time passes by, the functions of radio has gradually changing. It is not serve only as an information centre but also as medium of entertainment and centre of learning. We can even say that the main role of radio for present time is mostly for entertainment. Nowadays, in the case of innovative many new technologies have been developed, one of the oldest forms of media in the whole wide world has been impacted and it is the radio. Not only radio per se, other kinds of ‘traditional’ media such as newspaper and magazine are also impacted by their ad revenues and it is predicted to be keep on declining. In context of Indonesia solely, there are already 1,178 in total number of radio stations. With so many established radio stations, the medium has become more disintegrated. There is a very high competition between radio stations in providing the best of them of them to the listeners. In Indonesia, a few radio stations are incorporated under one management group. One of them is Masima Group which encompassed of Delta FM, Prambors and Female Radio. Compared to other radio stations, one of problems encountered by Delta FM is because of its unstable personality. In 1994, the targeted listeners for Delta FM are aged between 40-50 years old, who were described as “elegant and intellectual”. Thus during that time, the radio focused on listeners’ favourite oldies songs. In fact...
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...Business Strategy: Pandora created and provides an easily accessible Internet radio platform personalized to and by individual listeners. Launched in 2000, Pandora Media created a way for individuals to stream their favorite songs without purchasing them. With over 900,000 songs, Pandora takes the likes and dislikes of each individual consumer into account to make customized stations of exactly what they want to hear. Pandora is focused on Mobile Monetization which is a two prong approach. Digital Strategy and Radio Strategy are the two main areas of focus. The Digital strategy is focused on reaching its customers through the online and mobile devices where the Radio Strategy is trying to reach more consumers through the Interactive and Measureable Audio Products. Traditional broadcast radio currently stands at approximately $73 per 1,000 listener hours, where the mobile platform only stood at $20, which shows the most room for improvement. The mobile platform had increased by 50% since last year and is forecasted to continue to climb at a rapid rate. Close to 70% of all active listeners, now come from the mobile platform which shows transition of today’s society. Pandora has over 200 million registered users and more than 76 million active users. Pandora's major source of revenue are through advertisements it serves on its mobile and web platform. Currently Pandora serves less than one minute of audio ads per hour of listening. This guarantees greater consumer interaction and creates...
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...Assignment Analyze how regionalism and nationalism are related to different modes of listening to the radio in the United States from 1920 to 1980. For long it has been discussed how the radio changed the American people – but this analysis is far too diverse and particular to each individual, since the United States have a wide arrange of ethnicity, religions, races, generations and other remarkable differences between different people. This essay will therefore focus on how the different modes of listening to the radio brought together different nation feelings to society in different timings and places. A Cornell scholar, Benedict Anderson, while reflecting about the emerge of nationalism in one country said one day that it had to be imagined, since all the nation elements and individuals may never meet one another and “yet in the mind of each lives the image of their communion”. The first notable change in general knowledge and feeling about a nation was conceived on the newspaper, that would allow several people to read the same stories about the nation and its people at the same time. The newspaper was the first proof of a country to a regular citizen that through it, would get to know people from distant lands with whom he would share his first sense of non-local community. The importance of the radio wasn’t shadowed by the newspaper’s prior timing. Radio added one more sense to the world of mass communication. The air around the device would tremble with ...
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...EXECUTIVE SUMMARY The Indian FM radio industry was privatized in the year 2000. Many industry observers advised against investing in the market as the general notion was that after introducing the satellite television, the market for radio broadcasters is dead as television has more to offer. Although there were many deterring factors, still organizations invested heavily and begun operations across the country. In a short time span, the enthusiasm started failing as investments were not recovered from operations and profits were dipping. A number of factors pointed out that with amendments in Government rules and regulations, the industry could revive from their losses. Considering this, the Phase II of privatization was initiated in 2006, wherein the regulations were made more flexible and provided ample scope of growth. The general audience notion of the available radio stations is lack of differentiation in terms of content. This report gives a description of the problem regarding similar content and is a result of a market survey providing an insight in the consumer preference. Specifically, the report was an exercise conducted to validate the application of brand extension in service industry. 1 ACKNOWLEDGEMENT I am indebted to Dr. Samar Faten Badar, Faculty Member (Marketing,), for her great support and help all through the project. I am also thankful to Prof. Ramkishen, without whose help and support it would have been difficult to obtain the necessary data for...
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...Live: On the Air “Turn it up, that’s my song” is what may be heard when riding down the road with friends. What is it? It is the art of radio broadcasting satisfying the ears of people world wide. It not only affects the ears, but the mind, body and soul as well. Radio Stations in effect are designed to satisfy the psychographics of consumers. It is now easier than ever for anyone to start up a personal radio station worldwide, whether it be internet or mainstream. A majority of people have “their” radio stations that they listen to because to the senses, it is a satisfaction. The process of presenting a radio show to the public is more than just playing songs but rather like putting on a “Broadway” production behind the scenes, from running advertising campaigns to giving away tickets to a concert. “Even if you are new to radio broadcasting and haven't had any experience in the industry before, we can help you to achieve your ambition to start a FM radio station.” (Hoganwest). Starting a radio station can be done within a specific budget, big or small. Both new and experienced groups and individuals may have the opportunity to acquire a short distance frequency station or long distance frequency station to broadcast on. The frequency that is decided upon has a lot to do with the distance in which a broadcast will carry through as well as affecting the amount of the targeted market listeners that will hear the broadcast. After start up cost- licenses, service fees, and...
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...AN EMPRICAL STUDY ON FM RADIO ADVERSITING Advertising of products and services is the route to rope in more customers and improve a company’s image. Radio is an effective, low-cost medium for advertising a company’s products. FM radio has today enabled advertisers to reach out to the audiences cost-effectively. In July 2005, the union cabinet approved the second phase of FM broadcasting in private sector, in which more emphasis was given to the growth of services than generating revenue for the government. The government has allowed foreign companies to venture into setting up of private FM stations within in the present ceiling of 20% foreign capital. Now the Government expects to take a final view in two to three months on the third phase of expansion of FM radio and about 806 radio licences are expected to be issued and the Government plans to take FM radio to about 283 towns. (News from business line New Delhi, March 28 by Mr. Rajiv Takru, Additional Secretary, Ministry of Information and Broadcasting) Currently, as for as advertising is concerned only one –and – a- half % of total advertising spending can be attributed to radio. In other countries around the world, the average ranges from 5-15%.In srilanka, for example, 21% of total advertising expenditure is spent on radio. This shows the vast potential of the radio as a medium of advertising it is said that radio covers almost 89% of country in terms of area and 97% in terms of population. However, this medium...
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...Preface This document provides us an insight to the radio industry in in present form in India and compares two of the most renowned radio channels (one a privately held entity and another being run by the government). About Radio Industry in India There are a total of 232 FM channels, private and government owned in India. The Current size of the radio industry (2009-10) is estimated at over US$ 170.87 million. According to a PwC study, the radio industry is forecast to grow at a compound annual growth rate (CAGR) of 18 per cent over 2009-13, reaching US$ 391.15 million. In terms of its share of the advertising pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent between 2009 and 2013. The government earned US$ 11.05 million from private radio channels during 2008-09. Radio Mirchi, along with its alliances, is number one in the Indian private FM radio industry, with a 46.5million listenership according to Indian Readership Survey (IRS) 2009. The Metro Market Phenomenon 18% of all private FM stations are in Metro markets. Metro markets contribute maximum revenue to the industry, however there is no room for expansion as these markets already have maximum number of permitted stations in operations and are witnessing fierce competition. Competitive analysis We look at two of the major players in this space; one a private network and the other a govt. held entity to understand the difference between their respective...
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...advertising revenues to the media.”1 This symbiotic relationship has taken many shapes throughout the years, and each evolution in sports broadcasting has the intent of constructing larger audiences and markets to create higher revenues no matter the medium. In the long run, the only real loser in the sports broadcasting realm is the obsolete medium. As technology has evolved, the way in which sports have been presented has followed suit. “Over the course of the twentieth-century sport was transformed from a typically ad hoc unregulated amateur activity to one driven by professional standards and accountability at all levels.”2 This change came slowly at first, and has advanced rapidly over the past few decades. Now, due in part to advanced broadcasting techniques, watching live events and highlights of the day’s games can be brought to our fingertips with relative ease. Sports Coverage Before the Radio Before the broadcasting of sports on radio and television, “the only way of watching a sports contest was to go to the stadium.”3 If you worked during the day (when all games were played due to no lighting at stadiums at the time), your best bet of learning what happened came from reading the newspaper. The relationship between print media and baseball was so simple that there was actually no money involved....
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...service. Of course no-one was willing to pay so much for a service that they could get for free by switching on an FM radio. After that model failed they tried several other options until they decided to use the “freemium” model they are using today. With a freemium service the basic service is available for everyone for free, but with strict limitations in bandwidth and ads between songs which results in a lower quality listening experience. The premium service is priced at just $36 a year, 1/12 of their previous asking price. Three dollars a month is much easier for a consumer to justify. The premium service offers higher bandwidth songs and no advertising. 2. What Pandora does for its customers is provide access to music through the “Music Genome Project.” This project was started by the founders of Pandora and offers a way to classify music so that similar music by different artists will group together into what they call a personalized radio station. The music is evaluated by professional musicians for genre, and then within each genre 200-500 different data points are set for each song by the music professional. A function is used to identify the distance between songs so that similar songs can be included in a customer's playlist. A user can apply additional weights to promote or demote certain bands so they will play more or less often on their radio station. This really is impressive technology that would be almost impossible to replicate by another company. 3...
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