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Ranch Golf Club Case Study The Ranch Golf Club opened in 2001 in Southwick, Massachusetts. The Hall family decided to turn their dairy farm into a golf club. They would provide their land, while they enlisted the help of Rowland Bates to coordinate the project. Bates found investors to provide the capital and they started work. The investors were Peter and Korby Clark, Bernard Chiu, and Ronald Izen. It is the Ranch’s goal to be the best golf club in New England. In 2007, the Ranch Golf Club was ranked as the number one best public golf course in Massachusetts. Communication is important in any aspect of life, especially in managing a business. Without clear communication the managers at The Ranch would be unsure of expectations. Communication is not a one-time thing; it must be continual in order to be effective. Communication involves a give and take. To communicate you cannot just talk; there has to be giving and receiving, or feedback. According to Lussier and Achua, feedback is “the process of verifying messages and determining if objectives are being met” (Lussier & Achua, p. 197). As it says in the case study, “Nothing takes the place of sitting down face-to-face during regular weekly meetings and listening to each other to continually improve operations” (Lussier & Achua, p. 197). As manager of The Ranch, Peter Clark must be prepared to receive feedback, which is critical for success. Management at The Ranch uses feedback to ensure “the players are getting service and learn how to improve service” (Lussier & Achua, p. 201). They are open to criticism and input because they are dedicated to improving performance and strive to better their members’ experiences. Another way The Ranch uses feedback is in regular meetings with employees. “The Clarks and managers set clear objectives… They get and give feedback on how The Ranch is progressing toward meeting

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