INTRODUCTION:
The Corporation of Nokia is one of the world’s largest telecommunications equipment manufacturers. The Nokia Company has been established by leading a good brand presence in many local markets, and the business had been also expanded considerably in all the areas to fulfill the needs of the customers and also the growth of the telecommunication industry. Nokia company has also made its good name in the making of best mobile phones infrastructure and other telecommunications equipment for the applications such as voice telephony, professional mobile radio, ISDN broadband access, wireless LAN and a line of satellite receivers. Nokia has been also providing mobile communication equipment for every major market.

Since1998 Nokia is largest manufacturer of mobile phone in the world and also the 14th world’s most valuable brand in 2011. Recently Nokia has not been performing well in smart phone category and other big players like Samsung, Sony, HTC and others had gained market share from Nokia. Nokia's market share in the smart phone segment has slipped to 32.3% in July-September 2011, compared with 65% an year-ago.The Indian mobile handset market touched Rs. 33,171 crores in FY 2011; Nokia's share was Rs. 12,929 crores, showing a marginal growth of 0.2 per cent in FY2009-10.
LUMIA 800

Nokia had launched LUMIA 800, its first phone to run on windows, to regain its market share in smart phone segment. Numerous applications and advanced features of Nokia Lumia are to help lure customers away from Google's Android and Apple's iOS5. Nokia, along with the operating-system maker Microsoft, calls it the company's "first real Windows phone". The Lumia handsets use Windows' new operating system 7.5, or Mango, which also runs on recently-launched phones by rivals Samsung and HTC.
MARKETING COMMUNICATION AT NOKIA