TABLE OF CONTENTS
CHAPTER ONE
1 PROJECT OBJECTIVES AND RESEARCH APPROACH
1.1 OVERVIEW OF NIGERIA FOOD SERVICES INDUSTRY ………………………………….4
1.2 OVERVIEW OF MR BIGG’S ……………………………………………………....................4
1.3 OVERVIEW OF TANTALIZERS ………………………………………………………………….5
1.4 RESEARCH MOTIVATION ………………………………………………………………….......5
1.5 STUDY OBJECTIVE AND RESEARCH QUESTIONS ………………………………………5
1.6 RESEARCH APPROACH ………………………………………………………………………….5
CHAPTER TWO
2 INFORMATION GATHERING AND TECHNIQUES USED 2.1 SOURCES OF INFORMATION……………………………………………………………………6 2.2 METHODS OF INFORMATION GATHERING …………………………………………………7 2.3 LIMITATIONS OF INFORMATION GATHERING ......…………………………………………7 2.4 ACCOUNTING ANALYSIS TECHNIQUES 2.4.1 FINANCIAL RATIO ANALYSIS ………………………………………………………………………………7 2.4.2 GRAPH CHARTS……………………………………………………………………………………………….7 2.5 BUSINESS ANALYSIS MODELS 2.5.1 PEST FRAMEWORK....……………………………………………………………….............................9 2.5.2 PORTER’S FIVE FORCES MODEL ....…………………………………………………………………….9
CHAPTER THREE
3 DATA PRESENTATION AND ANALYSIS 3.1 DATA PRESENTATION ……………………………………………………………………………10 3.2 FINANCIAL ANALYSIS 3.2.1 PROFITABILITY ………………………………………………………………………………………………..11 3.2.2 LIQUIDITY ………………………………………………………………………………………………………13 3.2.3 EFFICIENCY …………………………………………………………………………………………………….14 3.2.4 FINANCIAL GEARING ………………………………………………………………………………………...14 3.3 LIMITATIONS OF FINANCIAL RATIO ANALYSIS ……………………………………………16 3.4 BUSINESS AND MACRO-ENVIRONMENT ANALYSIS 3.4.1 PEST FRAMEWORK ANALYSIS ……………………………………………………………………………..17 3.4.2 PORTER’S FIVE FORCES ANALYSIS……………………………………………………………………...19 3.5 LIMITATIONS OF