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Reaction Paper " Going Global Lessons from Late Movers

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Submitted By gnalics
Words 585
Pages 3
Student: Guillermo P. Nalica
Subject: Global Business Management
Time: 6:00-9:00 PM Friday
Professor: Mrs. Portia Cordova Salva
Reaction Paper 1: Going Global: Lessons from late movers

The readings presented by Christopher Bartlett and SumantraGhoshal give us the picture of entering and competing in the global market. I may understand that today, the primary aim of businesses is to penetrate the international market especially if this businesses is successful in their own country of origin that going global is the next thing to do. Of course, business expansion is not an overnight thing. We have to consider the people, capital and resources that we may put to use to realize our aim. Going global: Lessons from late movers, best exemplified the challenges confronted by Ferdinand Magellan when he first proposed the idea of expedition, that was;sailing through rough oceans and unknown territories. In business, going global is venturing into highly competitive market and unknown territories also.
The authors had presented success stories of companies who penetrated the international market. The companies’ different strategies employed explained thoroughly by the authors. The authors presented how Jollibee used benchmarking from its direct competitor Mcdonald and gain momentum to venture into the global market. Jollibee did not immediately aim the US market but rather it focuses its expansion to the neighboring countries. The strategy employed by Jollibee gave the management the needed experience and exposure on how to operate outside the country of origin.
The Samsung executives travelled all the way from their country to the US market just to see their product dusty and placed at a bargain section. This prompted the Samsung company to make drastic actions to change consumers’ expectations that eventually led to a major turnaround of Samsung’s global

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