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Reaction Paper on Mass Media

In: Social Issues

Submitted By Jrock136
Words 650
Pages 3
Jonathan Escalier
Introduction to Mass Communication Reaction paper 1

A) How do we in contemporary society make use of mass media: transmission of culture selective exposure, source of information, entertainment, etc.?

Contemporary society makes use of Mass Media in many ways. One example is the exposure of favored information through beliefs, attitudes, and decisions. Twitter a social networking site has brought many towards opinions of from many races on todays world event and celebrities. Twitter starts with a tweet and is then re-tweeted to several people to expose the trend. It also allows for a communication with celebrities and who is following whom in order to be a part of his or her’s opinions and be up to date with their daily activities. Another way that the contemporary society uses Mass Media is through commercials. Commercials are a great way of being able to influence what he or she is thinking and lead to a decision based on the commercial. For example, In sport games there will be a big amount of pizza commercials that allow the person if he has a group of friends over his house to order a pizza in hope that he does not miss a minute of the game. Lastly a good commercial on microwable foods will feature an emphasis on quality and how fast it is prepared. Stouffers lasagna is a popular dinner that feeds a family of 3-4. Companies like Red bull pay people to drink their energy drink in hopes to get an opinion of a new taste that they are testing such as Coca cola vs Pepsi commercial that highlights which is better tasting.

B) Next discuss the following: How do YOU use mass media? How have mass mediated messages influenced your cultural identity? How important to you, for example, is TV in your home? Do you read the newspaper? Listen to the radio, surf the internet on a regular basis? Maybe you have a MySpace page or personal website.

The way I use mass media is with communicating with people. Time and time again I rely heavily on blogs and music apps like Spotify to keep myself up to date with technology and new upcoming artists and/or remixes. Mass media has at times influenced my cultural identity in such a wrong way that I had to do research on my to be able to understand it better and to see if the medium used is stating facts. The mainstream news stations for example, always focuses on that they believe are threats to society. They speak about unemployment, crime wars, etc. The events of 9/11 has allowed to discover what the Muslim religion is but what the mainstream news is made so believe that Muslims are terrorists.

C) Create a diary or list of one day’s use of mass media Technology (this can be itemized in journal form on a separate sheet of paper) –e.g., you get up in the morning and listen to the weather on the radio, look over the morning paper, turn on your radio in the car on the way to work, surf the internet at the job, go to the movies in the evening, etc.

1) Get up and read Djtechtools.com for dj news and dj general stuff. 2) Get on youtube or vimeo to see any recent dj routines or short films of music, etc. 3) Eat and watch CNN on current news. 4) Listen to the radio and hear current trends and topics. 5) Cellphone app called bandwagon for tech news or dj news, etc. 6) Get on spotify to hear new artist and remixes 7) Make a list of music and download or buy them off ITunes. 8) Promote my bands music by re tweeting or as a facebook status on their songs. 9) Look up current events for which to network on to get gigs.

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