...retaining customers profitably. It is also helping businesses shift from a short-term transaction based mode of operation in their interactions with customers to a long-term relationship mode. Objectives – The objective of this course is to help students understand the concept and practice of CRM derived from research and applications across businesses. These concepts and applications from real life case studies will help identify opportunities, which can be successfully implemented for long term profitability. Pedagogy – The teaching methodology will include a mix of lectures, discussions, presentations by practitioners, videos, exercises and case analysis. The cases are integrative in nature but will also help develop an appreciation of specific elements of CRM. Each session will require preparation of assigned reading / case and active participation by students. A significant portion of the performance will depend on student’s contribution to the class. Group Project – Identify any organisation which is practicing some form of CRM. Start working with them to understand the objectives, strategy, structure and process of relationship management. Identify the key issues they faced in implementation especially related to financial and marketing evaluation of the program. Interview some...
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...---------------------------------------------------------------- Introduction You carried out a range of research tasks during teaching block one, which enabled you to develop your research skills, as well as deepening your subject knowledge by following particular interests. These tasks were not assessed, but will be of great help to you for your assessed work in teaching block two. Throughout teaching block two you are required to undertake an individual research project, focussing on one space from the list attached. You will present this research in the form of a research journal (artefact one). Each studio has been allocated a ‘type’ of space, either domestic, sacred or public and you can choose your individual space from within this list. In studios, you will break into groups to compare and contrast your spaces, come to some conclusions about each ‘type’ based on this comparative analysis, and present your findings in the form of an exhibition (artefact two). Each group will consist of 6-7 students. Marking of the work will be based on a combination of your...
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...sector and private sector business arenas and across the globe • to develop an understanding of marketing management in the broadest sense, of how marketing management approaches may have to be modified when seeking access to international markets and to be able to adopt a robust and objective approach to management decision making in both a domestic and in a global context • to appreciate the importance of culture in the formulation of and success of global marketing activities and to examine marketing ethics in a global context LEARNING OUTCOMES On successful completion of the module you will be able to: • appreciate the central importance of the marketing concept and of market drivers as interpreted through market research and analysis and...
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...framework and extensions such as robust portfolio optimization), multi-factor risk models, risk control models, and transaction cost forecasting models. Return attribution models for performance evaluation will be covered. Model risk and model/strategy backtesting will be highlighted. Guest speakers from quantitative asset management firms are scheduled. Determination of final grade: Final exam ………………………………. 40% Design project …………………………… 25% Term paper ………………………………. 25% Problem sets ……………………………… 10% Course material and reading assignments: No textbook is required for the book. Instead, the sources for the reading assignments will be (1) articles available from journals that Princeton subscribes, (2) free downloads from the Internet, and (3) material I have prepared for the course. There will be a list posted on Blackboard that will provide the material assigned. I suggest that you download the articles and create a folder with the readings. Updating the course outline:...
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... Module 1: Sessions 1-4 The Concept of Relationship Management Text: Chapters 1-4 This module focuses on the conceptual and theoretical foundations of RM. A number of theoretical perspectives developed in economics, law and social psychology are being applied in RM. These include transactions cost analysis, agency theory, relational contracting, social exchange theory, network theory, and inter-organizational exchange behavior. Resource allocation and resource dependency perspectives and classical psychological and consumer behavior theories have also been used to explain why organizations and consumers engage in relational behavior. An overview of these theories will help develop insights on RM from multiple perspectives. Session 1 : CRM : The Strategic Imperatives Reading – Chapter 1 Session 2: Conceptual Foundations of CRM Reading – Chapter 2 Session 3: Building Customer Relationships Reading – Chapter 3 Session 4: Economics of CRM Reading – Chapter 4 Additional Recommended Readings Module 1 Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research. Journal of Service Research, 14(3), 252271. Egol, M., Hyde, P., Ribeiro, F. and Tipping, A. (2004) The Customer-Centric Organization: From Pushing Products to Winning Customers’ http://www.booz.com/media/file/The_Customer_Centric_Organization.pdf Roland Rust, Valarie A. Zeithaml ,and Katherine N. Lemon (2004)...
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...|[pic] |Syllabus | | |College of Humanities | | |COMM/400 Version 5 | | |Management Communication Skills | Copyright © 2010, 2008, 2006, 2004 by University of Phoenix. All rights reserved. Course Description This course focuses on identifying and developing the communications skills necessary to manage individuals and groups successfully within business and work organizations. Students will identify their management communication styles and will assess and improve their effectiveness in the areas of interpersonal communications, group dynamics, diversity, motivation, team building, and conflict resolution. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change...
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...Cover Sheet Title The Effectiveness of Parental Involvement for Improving the Academic Performance of Elementary School Children Reviewers Chad Nye, PhD Jamie Schwartz, PhD Herb Turner, PhD Contact reviewer Chad Nye UCF Center for Autism & Related Disabilities 12001 Science Drive, Suite 145 Orlando, FL 32826 Phone : 407-737-2566 FAX : 407-737-2571 email : cnye@mail.ucf.edu 1 1.0 BACKGROUND The role of parents has long been thought to be centrally important to the academic achievement of their children. However, this role had neither been analyzed nor systematically studied using an experimental design until the 1960’s. The evaluation of the Head Start Program in the United States (Coleman, Campbell, Hobson, McPartland, Mod, Weinfeld, & York, 1966) fostered a national focus on outcomes related to parental involvement by suggesting a substantial relationship between parental involvement in their child’s education and their child’s success in academic domains. Subsequent studies have been presented which support the findings from Coleman, et al. (Duff & Adams, 1981; Henderson, 1987; 1988). Even so, other studies have reported either mixed or no significant differences between experimental and control groups when measuring the effect of parental involvement on student achievement (Griffith, 1996; Heller, & Fantuzzo, 1993; Henry, 1974; Keith, Reimers, Ferman, Pottenbaum, & Aubrey ,1986; Ryan, 1964; Searles, Lewis & Morrow, 1982). Some of the discrepancy across studies...
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...ISSN: 2348 9510 International Journal Of Core Engineering & Management (IJCEM) Volume 1, Issue 9, December 2014 Fault Analysis of a Bearing Archit Upadhyay Bachelor of Engineering- Mechanical Engineering Acropolis Institute of Technology & Research, Indore, (M.P), India Contact Number: +91-9993099957 E-maid ID: architupadhyay2192@gmail.com Abstract The performance of a bearing which is dynamic in nature is very crucial to the working of a machine. The presence of defects in a bearing results in reduced efficiency or in some cases severe damage to the machine which is under consideration. Rolling element bearing is an indispensable part of any machine which finds widespread domestic and industrial applications. Different methods are used for detection and diagnosis of the bearing defects. This research is intended as a tutorial overview of bearing fault detection using vibration analysis. The advent of the microprocessor has enormously advanced the process of vibration data acquisition and analysis in recent years. Measurement that took hours only two decades ago can now be completed in minutes and better decisions made because of better data acquisition and presentation. However, the basic process of measurement and analysis have remained essentially unchanged, just like the machines from which vibrations is measured. The results of the measurement and data analysis need to be compared with known standards or guidelines and decisions made as to whether the machine is acceptable...
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...and Economics Objective To develop an understanding of applied corporate finance including financial analysis and forecasting, financing sales growth, short-term versus long-term financing, capital structure policy, capital investment analysis, cost of capital, and company valuation. The course will be experiential and focus upon selected Harvard Business School cases describing actual business situations faced by financial managers, requiring analysis, and decision-making. Professor Professor George W. Kester Texts Robert C. Higgins, Analysis for Financial Management (10th Editon), McGraw-Hill Irwin, 2012. Cases You should read and analyze each assigned case. The cases are available on the LMS page for FNCE90013. Readings Selected readings will be distributed during the course. Group Study It is recommended that you form yourselves into small study groups for the purpose of routinely reviewing and discussing assigned before each class. Your learning experience will be enhanced by such interaction and you will be better prepared for class. Presentations Copies of the PowerPoint slides of the presentations are available on the LMS page for FNCE90013. It is recommended that you print them out prior to each class. Attendance The class attendance will be taken. Participation The responsibility for analysis, diagnosis, and exploration of alternatives, as well as ultimate decisions and plans for action, rests largely...
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...Phone: Email: Course Objectives: • • • • • • • • To examine movies as art, business, entertainment, and a cultural expression. To display the difference between narrative, documentary, and avant-garde films. To explore various genres, film theories, and cinematic styles. To illustrate a variety of filmmaking techniques, conventions, and icons. To gain knowledge of international cinema. To study the works of prominent filmmakers and their cinematic impact. To provide a critical methodology and practical application to facilitate a greater critical understanding and appreciation of all aspects of film. To gain experience in writing critical academic essays in relation to film analysis. Students should gain a solid foundational knowledge and understanding of different film genres, forms, and techniques of film making and be able to analyze and communicate how those concepts are used in films to 1) tell a story effectively, 2) communicate meaning in a visual medium, and 3) persuade audiences towards different or particular ways of feeling about or seeing themselves and the world. As a result of taking this course, I hope that students will 1) understand...
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... | |Andrew Edwards |AB479 |88180513 |andrew.edwards@nottingham.edu.cn | |Anna Du |AB482 |88182467 |min du@nottingham.edu.cn | CREDITS AND LEVEL 10 credits, level 3 PRE-REQUISITES AND PRIOR LEARNING Pre-requisites are MAD I and MAD II. This module assumes that you have good understanding of core management accounting techniques and concepts as taught in MAD I and MAD II. In addition, you will be expected to recall the basic principles of how to do analysis as taught in Year 2 and 3 of your degree course, but to a higher level this year. Knowledge should include the ability to both critically describe techniques and also apply numerical analysis to scenario based problems. EDUCATION AIMS The principle aim of this module is to critically review current management accounting theory and practice by reference to up to date research monographs/reports and academic papers. The secondary, related aim is to enrich students' understanding of management accounting techniques by enabling them to evaluate how such techniques evolve over time and are sensitive to use in different contexts. LEARNING OUTCOMES Knowledge and understanding This module develops a knowledge and understanding of: • Customer expectations, service and orientation. • The sources, uses and management...
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...Head: Critical Reading 1 Mercy College Professor Coleman-Prisco Critical Reading Susan Aiosa CRITICAL READING 2 Reading has at all times and at all ages been a source of knowledge, happiness, and pleasure. When I am given an assignment here at school in my social work classes, sometimes the reading doesn’t seem to be all that sensible. These assignments in writing papers and reading research journals and the information provided within the pages of the articles must be critically analyzed and read. It is vital for me to ensure that the journals, topic information, and authors are all credible. This process is also necessary to make sure that the credibility of the information is professionally supported and held to a scholarly standard. In support of my research topic, I select an article that I have deemed a credible source. Once I have established the articles validity and scholarly integrity, I continue with my researcher’s obligation, critical reading, and understanding the information, which supports the area under study. I will demonstrate this procedure in seven stages that involves the critical reading of research articles. In accordance with the Mercy College Libraries (2015), the initial evaluation of critical analysis consists of checking...
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...influence and are influenced by family life. Some theories look at how individuals develop over the life span in the context of families; others define the forms and functions of families as a social unit in society. Some look at “the family” as a unit and focus in on the internal dynamics of relationships between family members, while others look at “the family” as a subsystem or institution in the larger scope of society. Some theories identify factors that predict family behaviors. Other theories are used to develop programs and interventions. The field of family studies is an interdisciplinary one, meaning that it has liberally borrowed from sociological and psychological theories as well as other disciplines, and has used variable analysis, anthropological, historical, philosophical, and interpretive...
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... Required Pre-requisites (if any): __________NIL________________________ 4. Course Description (should be the same as the syllabus; so please just copy from the syllabus of your program that is available at the Department Website) Social work practice is carried out through interactions between social workers and individuals, families, organizations and society. Social workers are inevitably shaped by their own experiences, beliefs, upbringing and culture, which might affect their interactions with these systems. This course encourages the students to start the reflective journey in visiting issues of self in relation to the perceived identity, intimacy, loss, family, and society. Through reflective exercises, discussions, and assigned readings, the students will develop a deeper understanding of their values, philosophy of life and behaviors, and how these in turn impact social work practice. The course adopts an active-learning and experiential approach. Assessment: 100% coursework. 5. Course Objectives: 1. To increase the reflexivity of the students 2. To enhance the development of self-understanding of the students in relation to their physical sensitivity, perspectives towards intimacy and loss, choices in life, and the value orientation towards broader social issues. 3. 4. To facilitate the students in examining the influences of their...
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...Running head: AN ANALYSIS OF THE VARK An Analysis of the VARK Assessment Tool Rebecca Milakovich Grand Canyon University: NUR429V December 16th, 2011 An Analysis of the VARK Assessment Tool Do you know how you learn best? There are many different ways to learn something new but do you know which one would benefit you the most? The VARK analysis tool can help you find the answer to that question. VARK stands for Visual, Aural/Auditory, Read/Write, and Kinesthetic which are the four categories of learning preferences. The online VARK questionnaire is free and consists of 16 questions that are based on real-life situations that users can easily answer and relate to. Users are able to check more than one answer to each question if more than one answer applies to them. After finishing the questions, the user is provided with a score in each of the 4 categories. If a person scores high in more than one area they are considered multi modal and are flexible in their learning styles (VARK, n.d.). The website then provides several study strategies for each learning preference that users can implement to improve their learning. The website cautions that “The results indicate a 'rule of thumb' and should not be rigidly applied. Remember that the questionnaire is not intended to 'box' respondents into a mindset that they have been 'diagnosed'. Rather, it is designed to initiate discussion about, and reflection upon, learning preferences” (VARK, n.d.) The author of this...
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