...Marketing Strategies For Real Estate Companies In Bangladesh:Taking Four Representing Companies as a Base 04. Mar, 2013 View with images and charts Marketing Strategies For Real Estate Companies In Bangladesh Taking Four Representing Companies as a Base Conceptual facts and previews DEFINING REAL ESTATE A piece of land, including the air above it and the ground below it, and any buildings or structures on it is defined as real estate. According to W. B. Brueggemon and D. Fisher the term real estate refers to the physical and improvements and the ownership rights associated with the real estate are referred to as real property. Basically according to the finance dictionary Real Estate means to the piece of land and all physical property related to it, including houses, fences, landscaping and all rights related to the air above and earth below the property. With rapid urbanization of the cities and metropolitan areas real estate is a familiar word to the city dwellers. Real estate deals not only with the architectural design and infrastructure of a building but also with its finance and potentiality. It is an area that is highly influenced by the population density, income generation and tastes of the people and economic growth of a country under different period of time. Perspective of Real Estate Business in Bangladesh (A Brief History) Urbanization is an outcome of both population growth and rural-urban migration. As urbanization increases, more...
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...urban growth in Bangladesh is about 6-7% per annum. At present 29% of Bangladesh’s population live in urban areas, which will be 34% by the year 2025. The role of Real Estate Entrepreneurs in providing the housing facilities for the growing urban population is very important and these are substantially influencing the growth pattern of the city and its sustainability to the trade. Real estate business especially apartment projects has started in late 1970s in Dhaka City. But from early '80s the business started to grow and flourish. At present, more than 350 companies are active in business but 95% business is still dominated by of top 10 Companies. Present market is growing at the rate 15%. The main reasons why real estate business developed in Dhaka city are as follows: Scarcity of open space in the important areas of the city Hazards of purchasing land Hazards of construction of building Rapid increase in population of Dhaka Decrease in the rate of bank interest Price of land and apartments is increasing day by day Rent of the apartments is comparatively higher than the rent of privately constructed flats Open Market Economy. Remittance of foreign currency is very easy Security Service facilities such as garbage disposal, central satellite TV connection, apartments services saves time, roof top facilities, lift and so on A good number of real estate companies are working under one umbrella association named Real Estate and Housing...
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...Concord Real Estate Ad Analysis: Ideologies the Ad Evoke: postabito noy!!! Bastobey desher prothom satelight city • True Dream • Complete living • Free from pollution ( we are environmentally aware) Straight Message: Discount on flats Message Appeal: certain gifts Unique Selling Proposition: concord lake city The logo is focused Brochure Analysis Ideologies the Ad Evoke: postabito noy!!! Bastobey desher prothom satelight city • (True Dream) • Complete living • Free from pollution ( we are environmentally aware) Straight Message: Discount on flats Message Appeal: certain gifts Unique Selling Proposition: concord lake city Creative Strategy: 36 years experience (Poychate parechi manusher moner onek gobire, joy koresi sobar bisas o asta). Position: an image showing the concord lake city The logo is focused Communication Problems: no office address is given bti Brochure Analysis Ideologies The Ad Evoke: a reputed old company (...since 1984) • Specific Target segment (exclusive apartment, Your prestigious new address, For you and your family, Ideal home for living) • Complete living ( details floor plan) Unique Selling Proposition: The Park Radiance Position: an image showing the park Radiance Focused on: ISO 9001: 2000 Certified, REHAB: MEMBERSHIP 001 The logo is used 2 times Asset Brochure Analysis Ideologies The Ad Evoke: focused on company information (Asset’s Vision) Straight Message: list of apartment projects Creative...
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...money in Bangladesh real estate but it is something worth considering. Not only are properties in Bangladesh very good value for money when converted from the local currency, but there are a number of homes in all shapes and sizes available. If you prefer to start from scratch, you will find that construction is affordable too. Real estate in Bangladesh is not everyone’s cup of tea, but it can be a real adventure for those who are willing to give it a try. There are usually a fair number of properties that are available for purchase on the Internet and even more in the local newspapers. Most foreigners can purchase a fairly large, luxuriant home without scraping their pockets clean. This is one of the main advantages of purchasing real estate in Bangladesh – it is really affordable! Before deciding whether or not to purchase such a property, you will likely need to ask yourself what it will be used for. Will you rent it out at relatively low rates and use the proceeds to enjoy the odd vacation in Bangladesh? Or will you use it simply as a holiday home – a place where you can get away from the stresses related to modern living? Yet another option is that of purchasing a property that you intend to make your home at some stage. It would be very difficult for a realtor to sell a foreigner on the idea of purchasing real estate in Bangladesh. It is really a choice you need to make for yourself. Why not consider this option when next you look at investing in real estate beyond your...
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...com/essays/economics/how-real-estate-companies-market-products-in-bangladesh-economics-essay.php How real estate companies market products in Bangladesh Need help? ☎ 0115 966 7955 Today the real estate business is one of the fastest growing businesses in Bangladesh and it plays an important role in the Bangladeshi economy. This research paper focuses on the marketing system of the real estate business in Bangladesh. Presently Bangladesh is a developing and also over populated country. Dhaka is the capital of Bangladesh. This city is very important for everything because everything is based on this city. For that reason this city is densely populated. From 1985 the concept of living in a flat has been started and also the real estate business has become more popular. The slogan used by the business is ‘our creation your dream’. This is a dream about someone’s home. This topic was chosen because many people know very little about Bangladesh and Bangladeshi business and because of my own interest and personal experience. This paper will firstly evaluate the real estate business culture in Bangladesh. Secondly the marketing system will be critically appraised. Finally recommendations will be given on how to improve this business. Chapter 2: Literature Review Bangladesh is a developing country, and as is common in many such countries, everything is centralized so every business based in Dhaka city. Nowadays Dhaka is a overpopulated city. That is the main reason for the growth of real estate...
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...time of 61 years. If the growth rate goes on till 2067, it is expected that the world's population will reach 13 billion (worldbank.org). Many Asian and African countries have high growth rates. For the period 1970 to 1990, the average annual growth rate of urban population was 6.5 per cent for Bangladesh, 3.4 per cent for India and 4.2 per cent for both Pakistan and Sri Lanka (Hugo, 1992). Currently the population growth rate in Bangladesh and Pakistan is 1.6%, in India and Sri Lanka it is 1.3% and 0.9% respectively (worldstat.info). The rate of urbanization is estimated to be 5-6% annually for Bangladesh (REHAB, 2004). About 25% of the people of Bangladesh is now living in urban areas and 34% will be living by 2015 (REHAB, 2004) and 50% by 2025 (Singha D., 2001). Among the Asian countries Bangladesh is the fourth largest with the population of 142 million (BBS 2011), but in terms of the density of population Bangladesh ranked fifth where 1101 people live in a square kilometer. Increased population growth generally represents problems for a country – because of increased need for food, cloths, accommodation, infrastructure, and services. Being a least developed country like Bangladesh, it is hardly possible to deal with the complex problems of allocating scarce resources among the competing needs. More so, the problem is very much accelerated by the migrating population approaching the large cities for job and vocation. Thus, the incremental population create a permanent...
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...A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies ©Daffodil International University Library Page i A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies Prepared For Mr. Mohammad Masum Iqbal Assistant Professor Department of Business Administration Daffodil International University Prepared by, S. M. Sourav Batch: 22th ID # 091-11-675 Major in Marketing Program: BBA Faculty of Business & Economics Daffodil International University Date of Submission: 15th December, 2012. ©Daffodil International University Library Page ii Daffodil international universit Letter of Transmittal 15th December, 2012. To, Mr. Mohammad Masum Iqbal Assistant Professor Department of Business Administration Faculty of Business & Economics Daffodil International University 102/1, Sukrabad, Dhanmondi, Dhaka-1207 Subject: Submission of Internship Report. Dear Sir, I would like to submit my internship report on “A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies” for partial fulfillment of BBA program with specialization in Marketing. Especially I have interned on Business Development. My appointment is commencing on 18th July, 2012 and finished 17th October, 2012. It has been a greet contentment for me to have the opportunity...
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...Executive Summary We are working on Nanvana Group. This group has many Small Business units. But all the SBU is not possible to describe. Discuss with all the members of our assignment group we choose Navana Real Estate Company. In this assignment as first brief description of Navana Real Estate company is given. Then the discussion about milestones mission, vision market share etc that means the company profile. Then we analysis its SWOT .After that we try to find out its major competitor and their strength and try to analysis it. Then the most important part is 4p’s of NREL. Here we also tried to include all the things as service marketing and lastly we try to find out the success factor of the company. Company Profile Navana Real Estate Ltd (NREL), a part of Navana Group, started its operation in 1996 as a private limited company & converted as a Public Limited on 8th September, 2010. Since its inception, NREL has completed and handed over a good number of projects in diversified areas in Dhaka where it is capturing the market for high and middle-income people. Of late, NREL has also started its operation in different areas of Chittagong. NREL within a short span of time turned out as one of the most trusted company in Real Estate sector and has been working in various numbers of apartments, commercial and land projects. The motto of NREL is not only to deliver apartment or land ahead of schedule but also to maintain the highest-grade construction quality that...
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...nternship Report on Real Estate Business / Companies / Industries / Marketing / Development / Housing Association of Bangladesh ACKNOWLEDGEMENT Research for internship program is a very complicated job, especially for a student of MBA who is quite inexperienced in this field. A research project of this nature cannot be completed without active support from different sources. But it becomes easy to me after getting cordial help from the respectable teachers of the Marketing Department. I have been lucky in this respect to have received advice and assurance from many directions. I acknowledge the valuable feedback provided by various Real Estate Companies owner as well as consumer. The theoretical knowledge also helps me perform the project, which was taught by the experienced teachers of the department. So, I am very grateful to the teachers of the Marketing Department. A special mention of appreciation must go to my supervisor and teacher Dr. Dipongkor Roy, Professor for his sincere guidance and cordial assistance. His heartfelt help, experienced guidance and cordial inspiration will remain in my mind forever. I am also grateful to Dr. Narayon Bhowmick, Chairman, Department of Marketing, for their help. Finally, I would like to thank the students of Marketing Department for their cooperation. Sincerely, (Krantic Chandra) 1.1 INTRODUCTION Now a days, flat means own home, personal abode, as well as safe shelter. Because the residential facilities...
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...Real Estate Finance F-409 Submitted To Farzana Lalarukh Associate Professor Department of Finance University of Dhaka Submitted By No Name Roll 1. Masud Ahmed 16-014 2. Khaleda Aziz 16-024 3. Akhter-E-Tamanna 16-102 4. Sameya Azad 16-152 5. Mohammad Mominuzzaman Bhuiyan 16-174 Date of Submission: 17-2-14 Date: 17-2-14 Farzana Lalarukh Associate Professor Department of finance University of Dhaka Subject: Submission report on “ Long Run Perspectives of Developer in Bangladesh” Dear Madam, We are pleased to submit the report you have assigned to us. The report paper was to prepare the term paper on the course named “Real Estate Finance” course code: F-409, as a part of our academic activities. Working on this report was a great opportunity for us to apply our theoretical expertise, sharpen our view and ideas. Finally, we are very thankful to you for giving us an effective topic to prepare our report and we are waiting eagerly for any kind of question you may have concerning our report. Sincerely yours On Behalf of our Group ………………………. Sameya Azad This is high time we conveyed our deepest gratitude and sincere submission to the Almighty ALLAH for giving us the opportunity to accomplish such an enjoyable task of preparing this report in time. We express our thanks to our dear course teacher Mrs. Farzana Lalarukh for assigning us a report dealing with the Real estate sector and...
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...Report on Real Estate Financed by IDLC Finance LTD. Date of Submission: 11th April, 2015 Department of Finance University of Dhaka Submitted to Hussain Ahmed Enamul Huda Lecturer Department of Finance University of Dhaka Submitted by Group SL | Name | ID | Remarks | 1 | Sifat sadia | 17-003 | | 2 | Barna Paul | 17-047 | | 3 | Maghla Hossain | 17-061 | | 4 | Saima Sultana | 17-069 | | 5 | Nawsina Arif | 17-085 | | Date of Submission: 11th April, 2015 Department of Finance University of Dhaka Letter of Transmittal 11th April, 2015 Hussain Ahmed Enamul Huda Lecturer Department Of Finance University Of Dhaka Subject: Report on the Real Estate Financing of IDLC Finance Ltd. Dear Sir, It gives us enormous pleasure to submit the report on the Real Estate Financing of IDLC Finance Ltd as a part of our course named Real Estate Finance (course code F-410) as per the Advisor’s instruction. We expect this report to be informative as well as descriptive. Working with such a topic was an inspiring experience for us. We believe that the Knowledge and the experience we have gathered will facilitate us a lot in my future career life. With our limited knowledge, we have tried our level best to prepare the report worthwhile. Your acceptance and appreciation would surely inspire us. For any further explanations about the report, we will be gladly available to clarify the ins and outs. Sincerely Yours Sifat Sadia Id No: 17-003 On...
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...American international University-Bangladesh Faculty of Business Administration Proposal for Business Administration Fall Semester 2011-2012 Title of the Report: “Review of Real-Estate Business (Land) sector in Greater Dhaka Area and the Marketing strategies of Bestway Land Properties Ltd.” Rationale for Selecting the Report: In today’s world only academic education does not make a student perfect to become competitive with the outside world. Internship is highly needed to gain idea, knowledge and experience. As a requirement of MBA degree an internship is mandatory for all of graduate. As globalization increases, the process of urbanization increases. The ever increasing urban population is creating an increasing demand for shelter. As public sector failed to ensure their right, people have taken their own initiative to ensure their fundamental need for shelter. The current trend of urban growth in Bangladesh is about 5-6% per annum. At present 25% of Bangladesh’s population live in urban areas, which will be 34% by the year 2015 (REHAB, 2003). The Real estate developers are playing the vital role regardless of high, middle, and low-income people since the past two decades in providing the housing provision. Background (Description of the Organization/Company): The group begun its journey back in the year 1997. Real estate is the core business areas of Bestway Group. Bestway is one of the trust name in the real estate industry of Bangladesh. Bestway group is developing...
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...INTRODUCTION At present real estate sector (RES) is one of the booming sectors in Bangladesh. Day by day as time passes on, this sector is becoming healthier since the substantialgrowth of population is creating a tremendous housing problem and due to theincrease in demand of commercial spaces this sector has come into being. This sector provides an integrated and planned package to resolve these problems. 1.1 Purpose This report briefly reviews on the RES in Bangladesh in recent years and recommendsfor both the real estate developers and the government policy of Bangladesh on RES. 1.2 Scope The RES has so far spread its wings over Dhaka, Chittagong, Khulna, Rajshahi andSylhet. This report focuses only on the flourishing of real estate business in Dhakaand the real estate developers which are members of Real Estate & HousingAssociation of Bangladesh (REHAB) especially the prominent ones. 1.3 Limitations This report has been prepared based on secondary data. Concentration of real estate business in Dhaka may not reflect equal urgency in other cities mentioned earlier.This report does not include some of the problems created by illegal and unfair practices of very few of the developers, which is damaging the image of this sector. 1.4 Assumptions Recommendations of this report are based on the assumptions that REHAB will prevail and RES will keep on flourishing rather than recede or retard CHAPTER 2: EMERGENCE OF REAL ESTATESECTOR IN BANGLADESH The concept of RES is...
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... ID No: BBA- 060160217 Major in Marketing Department of Business Administration Date of Submission: 03 June, 2010 [pic] An Internship Report on Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch. Supervised By: Jannatul Mawa Nupur Senior Lecturer in Marketing Department of Business Administration Northern University Bangladesh Prepared By: Nazmus Shakib Topu ID NO: BBA- 060160217 Major in Marketing Bachelor of Business Administration Northern University Bangladesh Date of Submission: 03 June, 2010 [pic] Student Declaration I, Nazmus Shakib Topu, hereby declare that the presented report of internship titled Customer Satisfaction on Land Owners of Amin Mohammad Group: a Study on Corporate Branch is uniquely prepared by me after completion of three months work in Amin Mohammad Group. My original work is submitted to Northern University Bangladesh, and no part of the report has been submitted for any other degree, or fellowship & the work has not been published in any journal or magazine. ---------------------------- Nazmus Shakib Topu ID: BBA- 060160217 Major in Marketing Department of Business Administration Northern University, Bangladesh Supervisor Declaration This is to certify that the title of internship...
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...Developing Country Studies ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.2, 2012 www.iiste.org Real Estate Industry in Chittagong (Bangladesh): A Survey on Customer Perception and Expectation Moslehuddin Chowdhury Khaled 1* 1. 2. 3. 4. Tasnim Sultana2* Sujan Kanti Biswas3* Rana Karan 4* Lecturer, School of Business, Independent University Bangladesh, Chittagong, 12 Jamal Khan Road, Chittagong 4000. Phone: 01675002980 email:-mmckhaled@gmail.com Assistant Professor, Faculty of Business Studies, Premier university, Chittagong, Bangladesh email: tasnimmosharraf@yahoo.com Assistant Professor, Faculty of Business Studies, Premier university, Chittagong, Bangladesh email: sujan_kbt@yahoo.com Assistant Professor, Faculty of Business Administration, BGC Trust University, Chandanaish, Chittagong, Bangladesh, email:- ranaakaran@yahoo.com * E-mail of the corresponding author: sujan_kbt@yahoo.com Abstract Bangladesh is an over populated country and day by day population is increasing rapidly which created the housing problem. Land prices skyrocketed. Due to high price, insufficiency of land, high cost of land registration, and high price of building materials, people are now not interested to buy a land for building their own house. This article shows the customer perception and expectation in different dimensions budget, types of apartment, size of apartment, favorable location in Chittagong city, favorable facility in an apartment, factors related to purchase decision, factors...
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