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Real Word Negotiations

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Submitted By alecolor
Words 1651
Pages 7
Background
With my wife, we decided in October to buy a (used) 2nd car for the family.
She actually already owns a small 7 years old city-car, with an overall quite good condition both in terms of mechanic and automotive, but since she takes our children to school every day through some country roads, we just wanted to be reasonably confident that nothing could happen about the car engine.

1. Preparation of the negotiation
We (my wife and I) started to prepare the negotiation from one main assumption: knowledge is truly power.
Since normally in the car buying system the car salesman has the most information, we decided first of all to gather all the information we could in terms of price, facilities, characteristics etc. about the car she would have loved to buy.
We took all these info’s going to one official dealer in town, plus other non-official mono-brand dealers selling the same car.
Only after having all the above information, we would have gone to one specific dealer that we knew had the (used) car we wanted.
Before starting any negotiation, we tried to figure out what could be the dealer’s target or, better, we prepared three MESO’s based upon some considerations and insights about how the dealers make money, that is:
1. They can make money selling the (used) car for more than what they paid to buy it.
2. They can (also) make money on the back end, selling “additional services ” like financing, extended warranties, and dealer add-ons like rustproofing etc.
3. If the dealer includes trade-in value (and we actually had this option), they can make money on the difference between what they pay for our car and what they get when they sell it.
When my wife and I tried to draw our MESO’s, we obviously took into account that we had a used car, so we considered in our alternatives a potential financing (vs. all cash upfront, money that we actually

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