...of life for people in the postmodern society. In a broad sense it provides some of the aspirations people live in order to try and create a better life. Religions and traditions have been overshadowed by consumerism, which reinforces the worst aspects in us, an obsessive desire to consume more. This society is driven by materialistic things “The more we consume the better our lives will be” The short story”To Feed the Night” by Philip illustrates how people are affected by consumerism. The young couple in the story barely have enough money to live on, but the husband insists on buying a new house as soon as he gets the opportunity. Whenever the couple buy a house they seem satisfied in the beginning but after a couple of months everything starts looking dull and boring. The husband has no limit to satisfaction, and he is a victim of the consumer society. Consumerism makes a person aim for the best even though they have something that’s good enough. Replacing the old with the new becomes a pattern, for example when women claim they have nothing to wear for a special occasion although their wardrobe is full of clothes. The real estate agent Mr. Bell sells the houses by persuading and manipulating the husband and making him believe he needs more, to create a better future. Just like Mr. Bell the media bombards people with all the advertising from message billboard, TV and magazines. When the media tries to sell a product, they make promises about the kind of person you will...
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...Classical Conditioning 4. Impact of Reality Programs on Various Industries i. Food Industry ii. Home Improvement Industry iii. Entertainment Industry iv. Health Industry 5. Involvement Level and Interactivity that affect Viewers Perception v. High Involvement Level vi. Low Involvement Level 6. Conclusion 7. Appendices 8. Reference List 1. Executive Summary This report discusses about the impact of Reality TV shows on viewers. Firstly, the theories that apply to the way in which viewers form their perceptions are discussed. Three different types of theories namely selective perception, consumer learning and classical conditioning will be examined and how they relate to the forming of a viewer’s perception of a Reality TV Show. Secondly, the report also discusses how these programs impact the viewer’s purchasing decisions. Information from four industries was used to evaluate and explained the impact of Reality TV on consumer purchases. Lastly, involvement theory was used to evaluate the impact of involvement to the perception of the consumers/viewers. High-level and low-level involvement consumers/viewers are used in deriving to the answers. 1 2. Introduction Reality TV Show has impacted consumer lives in a huge way. Fashion trends, eating habits, purchasing preferences and lifestyles of viewers have all been influenced by Reality TV Shows. Reality TV Shows also affect viewers’ understanding...
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...This study covers the media‟s impact on Children‟s education , specifically the use of media and technology, children‟s educational TV , and some electronical gadgets ownership. Since some decades the media‟s presence in children is completly omnipresent. The media is used by children as an agent of socialisation on their knowledge. Children‟s news media use social intructions acquaintances function as primary sources of causal effects for each other. Thus the media‟s effects are getting more and more important in the children‟s educational system almost more than the parental upbringings. In these times, it create for the child and adolescent spectators an immediate experience of a virtual reality that become at once central to the fantasy lives of young peoples. Much of the advertising a teenager consumes is designed to make him want things. Nearly all forms of media are filled with some obvious, envious and hidden messages encouraging people to procure them. Key Words: Media‟s effect, C hildren‟s education, Fant asy lives, Technology, Social instruction. INTRODUCTION: Media‟s presence in children‟s lives is totally ubiquitous. As screens become ever-present in human lives, especially ones that are small and portable, children and teenagers are spending more time playing digital games and browsing on internet. Modern technology has transfomed the way children learn and interact with their environment. Television, which is the most dominant media affects children...
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...SOME PSYCHOGRAPHICS PROFILES OF INDIAN WOMEN Rama Devi, the Contended Conservative The lady lives a 'good' life - she is a devoted wife, a dotting mother of two school-going sons, and a God fearing housewife. She has been living her life by the traditional values she cherishes - getting up at the crack of dawn, getting the house cleaned up, having the breakfast of 'Aloo Parathas' ready in time before the children's school-bus honks its horn, laying down the dress her 'government servant' husband will put on after his bath, and doing her daily one-hour Puja. She fasts every Monday for the welfare of her family, looks at the 'freely mixing' and 'sexually liberal' youngsters with deep disdain and cannot understand the modem young woman' s 19reed' for money, jewellery, and jobs. Her one abiding interest outside the household is the Ganesh Mandir that she has visited every Wednesday, ever since she got married. She lacks higher education and hence has little appreciation for the arts, the literature, and the sciences. Her ample spare time is spent watching the TV, which is her prime source of entertainment and information. Shobha, the Troubled Homebody Shobha married young to the first person she fell in love with, Prakash. Four children came quickly before she was quite ready to raise a family. Now, she is unhappy. She is having trouble in making ends meet on her husband's salary who is employed as clerk in a private business and is often required to work up to late...
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...Abstract This study explores how and why people get addicted to television using a survey asking people about their viewing habits, and getting their opinions on television and television programs. It will explore topics such as why people watch television, what types of programs people watch, and how much television people watch on average. The study will define addiction through people's answers in the survey, if they think of themselves as television addicts, and what individuals want to get out of watching television (social interaction or to escape reality for a brief period.) The interviewees will add insight into the direction of the study and they will define television addiction and the level of television that will be a concern (addiction). Through the study more than half the subjects agreed that television has addicting powers, but it lacks withdrawal affects and it doesn't cause harm instantly it should be classified separately from other addictions. Through the results of the study were not conclusive. The people who thought of themselves as addicted the types of programs they watched varied along with their backgrounds. Further studies will have to be done to draw any correlations. Introduction With the amount of television stations broadcasting in the United States alone, there is no lack of programming or genre to watch. With how society views television as a norm and how individuals watch television every day it is important to understand why some...
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...In today’s culture almost every kid is crazy about so famous person or wants to be like them. Some of these people like Lebron James, Tom Brady, Beyoncé ect. The kids think if I don’t look like them I am not cool. I think celebrity culture is harmful. We the people consume false promises or lies countless times daily. We believe the false promises that if we spend more money, if we buy this brand or that product, if we vote for a certain candidate, we will be respected, envied, powerful, loved and protected.The flameboyant lives of celebrities and the outrageous characters on tv, movies, pro wrestling and sensational talk shows are peddled to us, promising to fill up the emptiness in our own very lives. Celebrity culture encourages everyone...
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...everywhere in our daily lives, in television, motion pictures, and radio, influencing what society consume to what society wear. “Media is a very powerful tool capable of mobilizing people’s contemplations and ideologies” (Mock 2004). Most people find television an escape from their hectic daily lives. In our society today, there is an ongoing debate about violence in the media. Media violence has been an issue that most of the literature seems to avoid, but it is important in our lives. To give you perspective on just how much violence kids see on TV, consider this: “The average American child will witness 200,000 violent acts on television by age 18. Kids may become desensitized to violence and more aggressive. TV violence sometimes begs for imitation because violence is often promoted as a fun and effective way to get what you want” (Kids Health, 2010). With this one can see how much of an influence T.V has on kids. As the teens and kids continue to watch and read these violent images depicted in music and film, detrimental effects affect their judgment, attitudes, and behaviors. Concerns about media violence have grown as television has acquired a global audience. While TV violence is not the only cause of aggressive or violent behavior, it is clearly a significant factor. Television can be a powerful influence in developing value systems and shaping behavior. Unfortunately, much of today's television programs include violent images! The impact of TV violence may be immediately...
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...are busy being as we am out of college, in a very exhausting job, trying to find time to date, into sports, looking into grad school, etc. Seems to that you’re only a casual anime fan, so were good. As long as we have a life that extends beyond anime, don't worry. When you start using Japanese words in daily conversation, sit at a computer all night every night watching anime, and withdraw from other activities, you have a problem. Your real problem is that your family and friends think you're a freak for watching stuff that's for children in their eyes. My parents think the same way about me for watching anime. Try looking for anime that your friends might enjoy. If you look for something similar to their favorite movies or TV shows...
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...1: Reality or Hunger For Fame Reality Television: Consequences of Reality T.V on Society Reality television has become increasingly more popular and appears to be taking over the entertainment business. Psychologist Lawrence Rubin seems to think it all goes back to Aristotle and “The notion of being drawn to drama and tragedy” (Kinon, 2009). The viewer receives a false sense of “real life” and disconnects from their own “real life” by diving into someone else's. The effects that these television shows have on society as a whole can be positive or negative, depending on the message the show depicts. Shows such as “Jersey Shore”, “16 and Pregnant”, and “Dr. 90210” are a huge success to MTV, but could be considered detrimental to society by painting distorted pictures of reality in the viewer’s mind. Shows including “Extreme Home Makeover”, “Undercover Boss”, and “American Idol” can be considered to have a positive affect on society. These programs report the positive stories of the average, everyday person, inspiring the viewer. These shows reward well-mannered people doing amazing things around their community rather than rewarding poor behavior that is unacceptable to the everyday norms of our society. This discussion will convey the negative effects of reality television programs as well as the positive effects these programs have on society as a whole. We will also examine the steps marketers can do to take advantage of the high ratings of these reality shows to...
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...taxis powerεd by motorcycle engines and knor,vn as autοrickshaws, whοse drivers hοnk impatientΙy at men puiΙing ancient wooden cafrs piΙed high with mangoes and bananas. Roadside biΙΙboards adverιise reality TV shows (7he Seqrch for Ιndiα's Smαrtesι KlΦ and cable net\,γοrks (cricket cοverage on ESPN). Yοu can aΙmοst see money being made. But each time my taxi stops at a traffrc liΦt, scrawny children εluster at the ιιlindorlrs, tapping on the glass and pointing at their mouths, begging for money to buy something to eat. Ι've come to Mumbai to see MTV Ιndia. Why MTW Tνιrο reasons: first, because MTV has been doing business here since 1991, befοre mοst of its cοmpetitors arrived; second, because MTVhas dοne better than any o ther globa-l TV network-better than CN N or anβhin g owned by Rupert MuΙdοch_at spreading its brand and l,Vhο wοuld have thought that οne οf the ι,vorld's stron- gest brands wοuld get crushed by Κyonki Sαas Βhi Was the Daughter-in-Law Once"? Καbhi Βαhu Γhi, which means "The Mother-in_Law deterred by any of that. Dοing business in the developing world requires enοrmous patience, he tells me. Τhere's an art to refashioning products made in the U.S. tο suitΙocal tastes. . . . Αlex KuruviΙΙa, MTV's top man in Mumbai, is nοt "The misιake a lοt οf muΙtinationaΙs have made here is lοoking at the size οf the middle cΙass, multiplying byx number ofboxes peΙ persοn οrwhateveη and seeing a business that lοοks enorΙnous*untiΙ they dis_ coveη tο...
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...children should be banned A child has a vulnerable mind. He is attempting to understand how the world works, and constantly absorbing all kinds of impressions by scanning the environment he lives in. Television advertisements are very stimulating to adults, let alone to a child that lacks the knowledge of knowing whether an advertisement message is good or bad for his wellbeing. I believe that there should be a restriction on television advertisements aimed at children because they have immature minds and are easily influenced. Nowadays, children spend most of their time in front of TV screens and as a consequence, allowing TV to manipulate their minds to a great extent. It alters their way of thinking. Children’s mind is not mature enough to differentiate what is right and wrong. For that reason, they majorly rely on the feedback they receive from their parents and school. They are told in school or by their parents that something is not good for their health or dangerous but on TV there are advertisements going on that say those acts or things are completely fine and they should be followed. Eventually, kids will develop a bad mindset of how happiness is achieved. They will grow up with the delusion that they will get fulfillment from objects, however, the reality is that materialistic products will only briefly satisfy them. This leads to their minds being effectively brainwashed. Another important consequence of advertising, directed towards...
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...Anikh Wadhawan MCS:015 Intro to Television May 6,2013 Paper #1 Prof. Bundy Quality vs. Good: Different ways to judge Television What is the role of television today? Television has almost become apart of American culture as if it is a form of religious practice. Many people practice this ritual through out the day; some as they wake up in the morning, and others thanks to technology can get their practice of television in throughout the day. What makes T.V. so important? How did it become to be so? Yet a larger question that may be of even more importance is what allows us to see the entertainment value in the shows that are presented to us? Shows on television may tend to look good, yet may not affect our emotions or share a connection as deep as others. Other shows go as far as trying to make something unfamiliar to us much more realistic and “real-life like”. To categorize such shows one has to understand what is “Quality” television versus “Good” television, and to help describe the relationship between these categorical descriptions of television the show Nip/Tuck by Ryan Murphy on FX is a show that shares both “Quality “and “Good” T.V. aspects. Television is considered “Quality” when; a show has a type of textual characteristic that definitely is important in representing its value to the Audience, and an audience that is majority “middle class” (Cardwell, 23). At most the show will have “a carefully constructed storyline, well acted, and well filmed”(Cardwell...
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...pizzas, microwave dinners and other quick serve items so it cuts food preparation time down to a couple of minutes. Fast food restaurants, like McDonalds, often persuade individuals to make eating unhealthy an easy choice; as it is quick and convenient. Also many individuals will eat what is available to them at the time, due to their packed schedules that leave no time for cooking healthy meals at home. From all you can eat buffets to fast foods, eating out is a common easy choice. Media advertisement plays an essential role in American culture. From radio commercials to TV advertisements, media has an ongoing active role in many American lives. The media can also influence the foods you decide to eat. Showing happy people eating big macs portrays that joy can come from eating at McDonalds, so we think we should eat there. Moreover fast food chains make their food sound tasteful and appealing, when in all reality they don’t contain any nutrients or vitamins. The struggle continues while grocery shopping, snack items tempt even the most careful of eaters with shiny packaging and attractive illustrations. Advertisements are purposely made to...
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...using the money for, but does not have the will to turn him in because he is the only one she has left after the death of her husband. Harry’s roommate and best friend, Tyrone, develops a plan to make money by selling heroin on the streets. They describe this as their “chance to make it big.” Harry mentions that with the money they make, he will help his girlfriend, Marion Silver, follow her dream of opening her own clothing store. Unlike these characters, Sarah has a very different story. She is obsessed with a self-help infomercial called JUICE (Join Us in Creating Excitement), and one afternoon she receives a surprise call from someone claiming that she was selected to be on the TV show. At first she is apprehensive but as time passes she becomes infatuated by the idea of being on TV. She has visions...
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...reminds us that representation are not reality, even if media readers or audiences may sometimes be tempted to judge them as such. § Representations are the result of process of selection that invariably mean that certain aspects of reality are highlighted and others neglected. § All representations re-present the social world in ways that are both incomplete and narrow. o Second – the media usually do not try to reflect the “real” world. o Creators of media products use entertainment media to comment on the real social world. Readers and audiences develop at least some sense of the social world through their exposure to both entertainment media and news media. · Third – Concerns the troublesome term real. o The concept of a “real” world may seem like a quaint artifact from the past. o Social constructionist perspective. § No representation of reality can ever be totally “true” or “real” because it must inevitably frame an issue and choose to include and exclude certain components of a multifaceted reality. o Fourth- Seems to imply that the media should reflect society. o For many people, media are an escape from the realities of daily life. o Therefore, how “real” media products are is irrelevant to many people. However, it is not necessary to believe that the media should accurately reflect society in order to compare media representations with the social world. Gaps between media content and social reality raise interesting questions that...
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