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Reason for Business Modeling

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Reasons that a Business Modeling Course is Included in the MBA Curriculum
As a student it is important to know just how Business Modeling is going to help me and why it’s required. The number one reason for this requirement is that it will train me on how to analysis quantitative data and turn me into a successful decision maker. Mark Chussil illustrates the need for good decision in this quote, “Better strategy decisions come from a qualitative shift in how we use numbers, how we generate strategy ideas, and how we align individuals' and corporate goals” (2005). The techniques learned in this course will prepare me to analysis choices and come up with the best decision and how to relate it to company goals if needed (Mark Chussil 2005). Another reason for taking this course is that our business environment is always changing and new business modeling techniques will allow companies to more accurately observe these changes and set themselves apart with the ability to respond in a timely and effective manner (Schlesinger 2012).

According to Scott Schlesinger, vice president and head of Business Information Management, Capgemini U.S. LLC. "Organizations that do so will be able to monitor customer behaviors and market conditions with greater certainty, and act in response with speed and effectiveness to differentiate from their competition." Capgemini report shows big data's rising impact on decision-making in North America and globally. (2012, Jun 12). Business Wire, pp. n/a. Retrieved from http://search.proquest.com.ezproxylocal.library.nova.edu/docview/1019907478?accountid=6579 The exploitation of Big Data is fueling a major change in the quality of business decision-making, requiring organizations to adopt new and more effective methods to obtain the most meaningful results from their data that generate value," said Scott Schlesinger, vice president and

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