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Reckitt Benckiser

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Submitted By prahi27
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Building a Company Without Borders by Bart Becht

Reckitt Benckiser PLC is a British multinational consumer goods company headquartered in Slough, United Kingdom. It is a major producer of health, hygiene and home products. It was formed in 1999 by the merger of the UK-based Reckitt & Colman PLC and the Netherlands-based Benckiser NV. Reckitt Benckiser's brands include Dettol (the world's largest-selling antiseptic), Strepsils (the world's largest-selling sore throat medicine), Veet (the world's largest-selling depilatory brand), Air Wick (the world's second-largest-selling air freshener), Calgon, Clearasil, Cillit Bang, Durex, Lysol,Finish, Harpic, Mortein, Mucinex, Nurofen, Woolite and Vanish. It has operations in around 60 countries and its products are sold in almost 200 countries. This performance is particularly interesting for those in Human Resource roles because Becht says that Reckitt Benckiser’s success is mainly due to personnel policies and corporate culture. He says that his success is due to the fact that his company is one of the few that is, by his criteria, truly global; it encourages and allows the maximum possible global mobility for its top 400 managers. Reckitt Benckiser believes it has designed a compensation plan to foster its innovative and entrepreneurial culture. The company has touted performance-oriented pay in its annual report as key to Reckitt Benckiser’s strong growth. They give bonus to their employees. It increases the speed of work. They also give chance to their employees to share their thoughts with the upper level. It make them feel worthy and new ideas came out from these things. Only at the end does Becht mention the other key success factor that is, as much to do with Reckitt Benckiser’s success as these cultural factors. They focus on power brands that have global potential and invest heavily in innovation. Becht would argue that their competitors try to do this too; he seems to believe that only a truly global company with fully mobile international managers can deliver global marketing.

RFL Products- Bowls, Buckets, Choppers, Cleaning, Clothes Hangers, Clothespins, Cutting Boards, Kitchen Accessories, Plastic Cups, Plastic Cutlery, Plastic Dishpans, Plastic Drawer Organizers, Plastic Food Storage, Plastic Plates, Plastic Storage Drawers, Plastic ware, PVC Sheet, PVC Doors, UPVC Pipes, Water Pump, Flush Tank, Soap Case, Tissue Holder.

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