...lovingly dedicated to our respective parents who have been our constant source of inspiration. They have given us the drive and discipline to tackle any task with enthusiasm and determination. Without their love and support this project would not have been made possible. Researchers ACKNOWLEDGEMENT Apart from the efforts of our self, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful of this project. We would like to show our greatest appreciation to Sir, Marquez, we can't say thank you enough for his tremendous support and help. We feel motivated and encouraged every time we attend his meeting. Without his encouragement and guidance this project would not have materialized. To God the father of all, we are thankful for the strength that keeps us standing and for the hope that keeps us believing that this study would be possible and more interesting. To our group mates who willingly helped us gather the necessary data and information needed for this study, we thank you. And lastly, we wanted to thank our families who inspired, encouraged and fully supported us in every trial that came our way. And also we thank them for giving us not just financial, but moral and spiritual support. We are grateful for their constant support and help. Thank you very much! ...
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...and structure. The new entrants into the coffee market were identified and examined. A supply and demand analysis was conducted to address what the shift factors were and what were some of the changes in consumer behavior. It was concluded some of the remedies presented by the International Coffee Organization, Inter-American Development Bank and Oxfam were incorporated to help elevate some of the issues presented and analyzed. Facebook, Inc. is the world’s leading social networking company. It became a public traded company on May 18, 2012, filing a $5 billion initial public offering (IPO), “making it one of the biggest in tech history and the biggest in Internet history” (Tangel, Hamilton, 2012). Facebook is social networking service, established in 2004 and headquartered in Menlo Park, CA, that builds products to create utility for users, developers, and advertisers. Users (people) use Facebook to stay connected and share and express what matters to them with their friends, family, and community through their user profiles. Developers use the Facebook Platform (utility for developers designed by Facebook, Inc.) to build applications and websites that integrate with Facebook to reach its global network of users and to build personalized social products. Advertisers’ utility comes from engaging with over 900 million monthly active users on Facebook (or subsets of its users) based on information users share on their profile (Facebook, 2013)....
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..... 2.1 Research question 3. Research Design 3. 1 Secondary Research Design 3.1.1 Social Listening System 3.2. Primary Research Design........................................................................ 3.2.1 Development of a Questionnaire.............................. 3.2.2 Development of a Focus Group......................... 4. Conclusion...................................................................................................... 5. Reference List................................................................................................... 6. Affidavit......................................................................................... 7. Appendix................................................................................................. 1. Introduction Social Media has made a huge impact to the entire world and not just to internet marketers. It changed the way in which we communicate – both personally and professionally. In the time before the development of the various social media platforms, the classical mass medias like Television, Radio and Newspapers were great tools to reach a huge audience. But these were tipically one way channels. You could reach out to people via these channels, but the audience was not able to respond to the sender and additionally the people could not communicate with each other via these channels. Today social media is the most important communication tool to reach young target groups and it calls...
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... | |Abdur Rahman Roman |10310750 | |Shahidul Islam |10310764 | Program of BBA School Of Business University of Information Technology & Sciences Letter of Transmittal: 19 November 2011 To Ayesha Binte Safiullah Lecturer Faculty School of Business University of Information Technology & Sciences Subject: Submission of Term Paper on “Training & Development of Employees” (HRM 363) Dear Madam, In the following pages, we have...
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...In order to be a successful entrepreneur a person requires having certain qualities. Some of these qualities can be inborn yet some of these must be learned over time. I have decided to take a survey that shows the qualities that I do have as an individual. The reason why I have taken this survey is that I need to find the good qualities that I have that promote entrepreneurship and to notice the qualities I have to develop to be a successful entrepreneur. I have taken the VIA survey of character strengths test. Why I have taken the VIA survey of character strengths test. I have decided to take this test because it assists me to find out all the qualities that I do have that have a bearing, not only in my private life but also in my business one. The qualities that are surveyed by this test include: creativity, critical thinking, fairness, diligence, leadership, teamwork, enthusiasm, discretion, honesty, self-control, social intelligence, optimism, and humour, among others. I want to identify my strengths and weaknesses in terms of qualities that are essential for entrepreneurial success. I will cultivate the strong qualities I have and work hard to cultivate my weaker qualities. I wish to be a successful business person. What qualities to cultivate in order for me to be a successful entrepreneur I have taken the VIA survey of character and I have found out the qualities that I am good in. The following are my strongest qualities: creativity and ingenuity, critical thinking...
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...brings in some dangers which are required to be dealt efficiently with responsibility. This efficiency comes with adequate knowledge of the nuances of the IT industry and the main drawbacks or problems regarding the system. In this case study, Sunnylake’s hospital has been attacked by intruders and Sunnylake’s electronic medical records (EMR), which used to help a lot to Sunnylake to improve its performance in dealing with patients’ information, have got hackers’ attack. The CEO of Sunnylake hospital Paul received the blackmail continuously and is facing a mind-boggling and annoying situation. With respect to this issue in the case, this report will discuss the suggestions to deal with the attack and offer some recommendations to Sunnylake in addition to the three pieces of advice given by the experts in the case. The Case Sunnylake Hospital started as a community center with a vision to help people to cure their disease. Paul Layman, the CEO of the Sunnylake Hospital had joined the organization five years back with a vistion of implementing cutting edge technology to the community center to build it into a hospital which is sought after by the people. Paul implemented electronic medical records (EMR) which replaced the traditional way of prescribing and checking patient’s records through papers by converting them into digital data. One day an email stating the fault of the security systems of the organization was found in the inbox of Paul Layman mail by some anonymous...
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...entrepreneurs In order to be a successful entrepreneur a person requires having certain qualities. Some of these qualities can be inborn yet some of these must be learned over time. I have decided to take a survey that shows the qualities that I do have as an individual. The reason why I have taken this survey is that I need to find the good qualities that I have that promote entrepreneurship and to notice the qualities I have to develop to be a successful entrepreneur. I have taken the VIA survey of character strengths test. Why I have taken the VIA survey of character strengths test. I have decided to take this test because it assists me to find out all the qualities that I do have that have a bearing, not only in my private life but also in my business one. The qualities that are surveyed by this test include: creativity, critical thinking, fairness, diligence, leadership, teamwork, enthusiasm, discretion, honesty, self-control, social intelligence, optimism, and humour, among others. I want to identify my strengths and weaknesses in terms of qualities that are essential for entrepreneurial success. I will cultivate the strong qualities I have and work hard to cultivate my weaker qualities. I wish to be a successful business person. What qualities to cultivate in order for me to be a successful entrepreneur I have taken the VIA survey of character and I have found out the qualities that I am good in. The following are my strongest qualities: creativity and ingenuity, critical thinking...
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...CHAPTER I THE PROBLEM AND ITS SETTING Introduction As we all know, overpopulation does not only affect the smallest unit of the society, which is family itself, but also, our country as a whole. It may alter the development and quality of life of every family since parenthood does not merely end on giving birth, but extends to the upbringing of every child, and providing for all their needs. In the Philippines, we often affiliate the concept of family planning to responsible parenthood and contraception. Contraception is a fundamental health care service, and a basic public health measure. The ability to plan, space, and discontinue bearing children has transformed everyday life for women, families, and communities. Along with other improvements in medical care and public health, it has vastly enhanced women’s autonomy, professional and educational achievement, and emotional satisfaction. Nevertheless, there are still mothers who are not persuaded in the use of contraceptives. According to previous studies, some of the reasons behind this are the forces acting around them. These may include the people surrounding them such as their spouses, friends, family, their culture and beliefs, or the information they obtain from media. With that, the researchers devised a study that aims to measure the influence of the advertisement campaigns from the contraceptive brand TRUST to family planning as perceived by women. Also, to find out whether these advertisements...
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...wishes to achieve such a noble goal. One way it strives to achieve that is through some educational programs on the importance of entrepreneurship to the future generations of the world. Entrepreneurship is important for the well being of us all. So, the World economic Forum is initiating education on the importance of entrepreneurship and how to become successful business people. It wishes to be part of an international effort of encouraging entrepreneurship at all levels, from local, national, regional and global ones. World Economic Forum believes that through entrepreneurship the Millennium development goals will be achieved. The World Economic Forum aims to come up with ways to consolidate the existing education on entrepreneurship around the world. It wishes to uplift the practices that lead to better enterprising as well as assisting in the development of tools and methods of achieving better entrepreneurial skills, expertise and practices. This forum also aims at making sound and practical recommendations to governments, educational institutes and private companies on how to improve entrepreneurial drive. It wants to encourage and promote new educational programs for the various sectors of the world economy on how to become more entrepreneurial. The World Economic Forum also plans to come up with recommendations that can be put forward at national, regional and global levels. Such recommendations can be presented on conferences and...
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...Analyst information intermediation – private and public information –and the central role of knowledge and social forces in economic processes in the ‘market for information’. John Holland, University of Glasgow, Jo Danbolt, University of Edinburgh, Lei Chen, University of Keele. John Holland, University of Glasgow, The Adam Smith Business School, University of Glasgow, Main Building, Glasgow, G12 8QQ, Scotland Abstract: This paper develops a model of the information intermediation role of analysts in the ‘market for information’ (MFI). It illustrates how the same type of ‘soft’ intangibles information changes as it progresses through analyst information intermediation processes. The latter concern: company disclosure; analyst acquisition and analysis of company information; analyst reporting processes; and market impacts. The common information concerns ‘soft’ or qualitative information about the company intellectual capital (IC) or intangibles in the company business model. Banks and bank analysts are used as examples. Knowledge, social and economic factors in the wider ‘market for information’ (MFI) are shown to be major influences on ‘soft information’ and how it changes in analyst information intermediation processes. Negative knowledge and social factors play a role in weakening and eventually destabilising economic processes in analyst and the MFI. They were important factors in creating knowledge and information problems in analysts and the MFI, both ongoing...
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...respondents on the role of BMPM in empowering people in information dissemination. Each objective was tested by conducting series of procedures including surveys. The self-made survey – questionnaire method was used to acquire primary data from the respondents. On the other hand, books, journals, articles and internet sources served as reference for secondary information for the related literatures. The furnished questions were then given to each respondent and were eventually collected for recording purposes. Data was then analyzed by using the measure of central tendency, Mean. According to the results of the survey activity, it was found that majority of the students are well aware of the existence of citizen journalism in the Philippines. Most of the respondents recognize Bayan Mo i-Patrol Mo as an informative program and also agrees that it empowers the people in disseminating information. Based on the findings from the survey activity, the researchers concluded that students including AB Communication Major in Broadcasting are aware of Bayan Mo i-Patrol Mo. Also, majority of the respondents perceives Bayan Mo i-Patrol Mo as an effective information dissemination program. Most of the respondents agreed that Bayan Mo i-Patrol has a good role in empowering people in...
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...Distribution Of QUBEE Prepared By: Md.Mohebul Alam ID (04204017) BRAC University Prepared For: Suntu Kumar Ghosh Faculty Supervisor Second Supervisor Syeda Shaharbanu Shahbazi Senior Lecture Date of Submission:June 21, 2010 LETTER OF TRANSMITTAL JUNE 21, 2010 Suntu Kumar Gosh Senior Lecturer & BBA Coordinator, BBS Department, BRAC University Dear Sir; This is to inform you that I have completed the internship report titled A Study on the Sales and Distribution of Qubee, which has been prepared as a requirement for the completion of the BBA Program of BRAC University. Qubee(Augere Wireless Broadband Bangladesh Ltd.) is the First WiMAX company of Bangladesh. Augere Holdings and its partners Teleport Bangladesh and Aamra Networks formed the joint venture Augere Wireless Broadband Bangladesh Ltd. While working on the report, I have tried to follow each and every guideline that you had advised. It has been a very enlightening experience to work in this new venture and I have thoroughly enjoyed my internship period at Qubee. The authority of Qubee has also extended their cooperation whenever required. Sincerely Yours, Md.Mohebul Alam ID (04204017) Acknowledgment I would first like to thank my faculty advisor, Suntu Kumar Ghosh, Senior Lecturer of BBS Dept. BRAC University for guiding me throughout the course of my internship program. I would also like to thank Mrs Kohinur Akhtar, Lecturer of BBS Dept. BRAC University. Next I would like to thank Mr....
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...Confessions of Online Shopaholics Introduction We all know that we are in the midst of a social, business, and cultural revolution. Our generation today is often termed as “technology savvy”, especially now that the internet has new revolutionary trends. Nowadays, businesses are not just using databases but also the internet. Since 1995, electronic commerce (e-commerce) has grown in the United States from a standing start to $310 billion retail, travel, and media business and a 3.3 trillion worth total of business-to-business databases, bringing about enormous changes in business firms, markets and consumer behavior quickly. Economies and business firms around the globe got affected rapidly. Today, e-commerce has become the platform for new, unique services and capabilities that are not found in the physical world. In 2011, e-commerce is entering a new period of explosive entrepreneurial activity focusing on social networks, and the mobile digital platform created by smartphones and netbooks (Laudon, 2012). As stated by Rayport (2002), “We are in a revolution that is enabled and accelerated by technological change and at the center of this change is the internet, and, more specifically, economies” (p 2). Whenever we read the morning papers, we observe interesting stories on companies helping the growth of the internet and so the day goes-with constant stimuli related to the internet, e-commerce and the new economy- as we work, shop, dine, or drive through our community...
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...customers: Case of Social Network” Submitted By Ms. Riddhi Shah ID NO. 542-9245 Submitted in Partial Fulfillment of the Requirement for the subject Individual Research Project Master of Business Administration Assumption University Semester 2/2012 Submitted To: Dr. Vorapot Ruckthum Table of Contents ABSTRACT 4 CHAPTER 1 5 GENERALITIES OF STUDY 5 1.1 INTRODUCTION 5 1.2 TOPIC OF INTEREST 6 1.3 RATIONALE OF STUDY 7 1.4 RESEARCH OBJECTIVES 7 1.5 PURPOSE OF STUDY 8 1.6 METHODOLOGY 8 1.7 RESEARCH DESIGN AND DATA ANALYSIS 8 1.8 LIMITATION 9 1.9 SCOPE OF RESEARCH 9 CHAPTER 2 10 LITERATURE REVIEW 10 2.1 INTRODUCTION 10 2.2 THEORIES 10 2.2.1 Effects of Electronic Word-of-Mouth 10 2.2.2 Observation Learning 11 2.2.3 Influence of Trust on Purchase Intention 13 2.2.4 Source of Information 14 CHAPTER 3 15 THEORETICAL AND CONCEPTUAL FRAMEWORK 15 3.1 THEORETICAL BACKGROUND 15 3.2 CONCEPTUAL FRAMEWORK 21 3.2.1 Explanation of Conceptual Framework 22 3.3 HYPOTHESES 24 CHAPTER 4 26 RESEARCH METHODOLOGY 26 4.1 RESEARCH METHODS 26 4.2 POPULATION OF STUDY 26 4.3 SAMPLING UNIT 27 4.4 SAMPLE SIZE 27 4.5 RESEARCH INSTRUMENT 27 CHAPTER 5 28 DATA ANALYSIS 28 5.1 INTRODUCTION 28 5.2 INTERPRETATION OF DATA 28 5.2.1 Descriptive Analysis 28 5.2.2 Hypothesis Testing 37 CHAPTER 6 43 CONCLUSIONS & RECOMMENDATION 43 Future Studies...
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...Bachelor Thesis Degree programme International Business 2013 Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES – CASE STUDY ON AN INTERNET MARKETING COMPANY: LEAD CREATION BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES Degree programme | International Business Completion of the thesis| 59 + 18 Instructor: Emmanuel Querrec Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing the way people get informed as well as their purchasing decision process. Indeed, this research is about underlining the fact that businesses, small or big sized, have to get online and to use social media and to adapt their business models if they want to stay on top of the competition on their markets. The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts, which will strengthen the points explained by the different authors in the literature review. KEYWORDS: Marketing strategies, communication strategies, social media, community, online presence, brand image 2 TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Benjamin Ach TABLE OF CONTENT List of abbreviations...
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