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Reflection Essay - Dell Corporation

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Submitted By adityanimish19
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Managerial Finance

Reflection Essay

5th July, 2015

DELL’S WORKING CAPITAL
Dell computer Corporation, a company with a Build-to-order manufacturing system, focused mainly on selling directly to the customers. It was their Core Strategy. The company has reported impressive growth in FY-1996 and is predicting a future growth of 20% annually.
Positive Inferences - DELL
The primary advantage for the growth of the company is their Inventory Management. It followed the build-to-order strategy which resulted in Low Finished goods inventory. The Days
Supply of inventory for Dell is the lowest in the industry. (ALSO A NEGATIVE EFFECT)

DSI
Dell
Apple
Compaq
IBM

1993
55
52
72
64

1994
33
85
60
57

1995
32
54
73
48

Also, when we consider the income statement of the Company, it becomes clear that the company is growing in terms of its SALES per annum. The sales of the company have grown by 83% from 1992-1996.

Income Statement - DELL
Sales
COGS
Gross
Margin
Op.
exp income financing tax net profit

1996
1995
1992
1996-­‐1992
5296 100.00% 3475
100 890
100
4406
4229 79.85% 2737 78.76% 608 68.31%
3621
1067 20.15% 738 21.24% 282 31.69%
785
690 13.03% 489 14.07% 215 24.16%
475
377
7.12% 249 7.17%
67 7.53%
310
6
0.11%
-­‐36 -­‐1.04%
7 0.79%
-­‐1
111
2.10%
64 1.84%
23 2.58%
88
272
5.14% 149 4.29%
51 5.73%
221

83.19%
11.54%
-­‐11.54%
-­‐11.13%
-­‐0.41%
-­‐0.67%
-­‐0.49%
-­‐0.59%

The rate of increase of Operating Expenses of the company have gone down over the period 1992-96, due to proper inventory management, reduced suppliers and improved delivery.

COGS
Days
of A/P
Days
of A/R

1996
4229
40
63

1995
2737
54
72

1994
2440
NA
61

The above table shows that the Company has excess cash in order to support its activities, as the number of days

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