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Submitted By onsheilla
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Onos Igho
Intro to Entrepreneurship
Prof Hofgan
Dec. 4th, 2012
Case Study: MooBella Inc
The categories of costs that I would expect to see in a list of MooBella start-up costs are as follows:
Equipment, furniture, and fixtures
Leasehold improvements
Installation of equipment and fixtures
Computers and other technology
Owner time
Professional services
Promotion and advertising
Insurance
Debt service
Taxes
Franchise fees
Supplies /products cost per machine
Inventory
Wages and benefits

Reflecting on the emotional and other nonmonetary factors that were likely involved for Bruce Ginsberg, one critical component of getting an accurate startup cost estimate is to determine the length of time it's going to take to open your startup business. MooBella had almost taken 20 years for the idea to market and develop. Even though it seemed to be a simple concept it was technically complex and nearly cost the company $85 million to bring to market. There were so many challenges with the research, development and start-up processes. The machines were very costly and it took 5 years to complete the computer portion of the project. There is the development of major systems in Solid Works software which include two refrigeration systems, a pneumatic system, a consumer interface, a pumping system, and a dry-goods distribution system. With Solid Works Premium, they will have all the modeling capabilities they need to design each different type of component, whether it’s made of sheet metal, plastic, or multiple materials, such as refrigeration systems. Furthermore, Solid Works software also lets them assemble all of these components together and make any changes quickly and easily, therefore, MooBella plans to utilize SolidWorks Simulation design analysis and the mold design and analysis tools found in Solid Works software on future models of its precedent-setting

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