...interactive technology. With fun, experiential applications developed for each stage of the bear-making process, Samsung technology — including the Samsung SUR40 with Microsof PixelSenseTM, the Series 7 Slate PC and other touch-screen displays — provided the platform for a new, personalized retail experience that engages young guests in immersive digital play. Results The new, interactive store concept contributed to higher trafc and a 30 percent boost in sales — exceeding the company’s own ambitious targets. Customer satisfaction scores have risen in the stores, as has an equally important metric for the company: the number of children’s smiles. Based on this success, Build-A-Bear Workshop plans to open 40 to 50 more stores with interactive technology over the next two years. CASE STUDY: BUILD-A-BEAR WORKSHOP® Samsung Technology Helps Create Engaging Retail Experience for New Generation of KidsTHE CUSTOMER Build-A-Bear Workshop Build-A-Bear Workshop invented “experiential mall-based retailing” 16 years ago. It is the only global company that provides a retail environment where children can create their own stufed animals. Since its founding in St. Louis in 1997, Build-A-Bear Workshop has grown to more than 400...
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...1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-17 Near the...
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...Page 1 of 14 ! BUS 302: Organisation and Identity Photo Essay Assessment Feedback Form Student ID number: Marker(s): RC 120674712 Agreed Provisional Mark: Extension: Late: Penalty Mark: Excellent Answers the Question and /or Develops an Argument Structure Theoretical and/or Factual Clarity Analytical Content Literature and Use of Sources Appropriate Referencing English Usage Presentation and Formatting Additional Comments: Good Average Poor Very Poor Page 2 of 14 Coffee Breaks; A Dread-Free Social Space: Photo Essay (Word Count: 2905 approximately excluding bibliography) Before I ingress in to paper, I would like to share a story that would make more sense of my endeavour to write about coffee breaks. I work for Starbucks coffee company as a shift supervisor and the district coffee master of City of London which allows me to go around the city from store to store in order to enhance coffee education. Anywhere I go and take a walk around the cafe area I would always find cups laying around with almost all of the drink still in it. Why wouldn’t anyone even bother to take their drink with them that they bought for money? That was always a mystery to me. At the beginning of this module (Organisation and Identity) some very unexpected ideas came by which I could not really grasp during the initial couple of weeks which led me to think of quitting the module. However, I did not do so with a hope that I will probably...
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...often resort to cutting and pasting passages from other sources, without proper attribution. They cut classes to print out their papers and, when something goes awry, blame the printer, the ink cartridge, even the dog. Cramming Cramming is classic procrastination. A student we will call Ana failed a major test. She cried, “But I studied, I really did!” Yes, she did but this is how Ana and her friends tackled four chapters of more than a hundred pages. They listened to the lectures but did not take notes. Thinking they understood the lessons, they did not open the textbook for a month. At 7 p.m. before the exam, they held a group study at Ana’s house. “We did not sleep at all,” Ana wailed. “We studied for 12 hours straight, up to 7 a.m. the next morning.” They were shocked that they failed. I was shocked that they expected to ace the test given their poor study habits. During the test, Ana said she remembered reading the terms the night before, but forgot the links between ideas. Human short-term memory can easily recall seven items, more or less. Tests cover more than seven things. Ana and her friends tried to force hundreds of ideas into their minds in a short time. They did not succeed. Nobody could. For long...
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...The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References…………………………………………………………………………8 Appendix …………………………………………………….………..…………….9 The Coca-Cola Company® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Founded over 125 years ago, the company has evolved from one product, Coca-Cola to more than 500 brands in 2011. They’ve grown from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The most recognizable world-wide brand has expanded from one city in one country to availability in more than 200 countries around the world. Coca-Cola is one of the world famous and largest brands in beverages industry. Coke is a multinational company and it has its market around the entire world. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component...
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...A Short Guide to Effective Public Speaking by Stephen D Boyd, PhD, CSP Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. In addition, because of the entertainment slant of most media today, audiences want a presentation delivered with animation, humor, and pizzazz. If you would rather spend your time preparing your content than reading a book on public speaking, this is an article especially for you! From my experiences in delivering over l500 speeches during the past 20 years, here is a quick guide to giving an effective and interesting presentation your very first time. Begin with something to get the attention of the audience This might be a startling statement, statistic, or your own story. Listeners pay close attention when a person begins with, “Two weeks ago as I was driving to work a car pulled out in front of me….” You could begin with a current event: “You might have read in the paper this morning about the flood that….” A question is another way to make people listen. “How many of you feel our society spends too much on medical care?” might be a way to begin a presentation about curbing costs. Whatever technique you use, when you grab the attention of the audience you are on your way to a successful speech. Second, be energetic in delivery Speak with variety in your voice. Slow down for a dramatic...
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...com/dictionary/research Research The process of gathering information for the purpose of initiating, modifying or terminating a particular investment or group of investments. Source: http://www.investorwords.com/4201/research.html#ixzz2IALgY61p Research 1. A detailed study of a subject, especially in order to discover (new) information or reach a (new) understanding. -- Cambridge Dictionaries Online, © Cambridge University Press 2003. 2. The word "research" is used to describe a number of similar and often overlapping activities involving a search for information. For example, each of the following activities involves such a search; but the differences are significant and worth examining. Source: http://www.webs.uidaho.edu/info_literacy/modules/module2/2_1.htm Research Systematic investigative process employed to increase or revise current knowledge by discovering new facts. It is divided into two general categories: Basic research is inquiry aimed at increasing scientific knowledge, and Applied research is effort aimed at using basic research for solving problems or developing new, or techniques. Source: http://www.businessdictionary.com/definition/research.html#ixzz2IAQZTZ3e Research A careful study or investigation in order to find and learn facts. I did research in the library for my report. Noun. To do a research on or for. I researched my speech by reading many books on the subject. Verb....
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...Case study on US and Chinese culture in business life and negotiations. Sales and negotiations class 2011 Guanxi in Jeopardy – Case Study Intercultural Research In order to find out in what way the American culture of Electrowide as opposed to the Chinese culture of Motosuzhou will influence negotiation attitudes and positions, some intercultural research needs to be done beforehand. In assessing these cultures at an informal level as well as a business or formal perspective, I need to become aware that not all actions or behaviours can be directly explained by cultural differences alone. Sometimes it is a party’s incapability of correctly identifying its position or leverage points within the negotiation which causes rudeness or misunderstandings. Given that in this case (Electrowide VS. Motosuzhou) a linguistic barrier has to be overcome as well, makes finding the right conclusions even harder. Therefore I first need to have studied both cultures intensively in order to come up with a revised preparation for a new negotiation. China To start with I will talk about The People’s Republic of China. With its 1,300 million inhabitants, ancient history and innumerable traditions and customs it is perhaps the most difficult culture to study and to understand as a Westerner. Nevertheless it is a country that has intrigues us all over the course of history. Giving us many great inventions in the past and probably also in the future, as it is manifesting itself in becoming...
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...January 9, 1986 There was no phone, and the window to the outside was too small for anyone but a small cat or a large rat to crawl through. Slitting her fingers through the envelope and withdrawing the letter yet again, she felt her remaining hope disappear instantly. The envelope that had been left in her office mailbox was supposed to have interested her. At first she had been excited but with every reading of it from agitation gave way to despair. Amanda Hylen had been awaited for this rendezvous for months now but it appeared as though it may never happen. Amanda had never been a patient person or a very caring one either. She was best known around her office for disregarding other peoples’ opinions and rarely did she consider the impact her action might have on another person or their feelings. Behind her back, her colleagues often referred to her as being selfish, uncaring, arrogant, and unkind as well as many other names that shouldn’t be repeated. The fact that she was short and had a prosthetic leg didn’t help her temperament. Fits of rage filled with flailing arms and spit had a reputation through her office. Her chestnut hair sprinkled with golden highlights that resembling the leaves of a poplar tree in autumn allowing her turquoise eyes to look even brighter and more welcoming. Her features allowed her to conceal her true employment with almost anything while she was away. ...
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...Unit one: Principles of personal responsibilities and working in a business environment Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document, either onto your computer or a disk • Then work through your Assessment, remembering to save your work regularly • When you’ve finished, print out a copy to keep for reference • Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Please note that this Assessment document has 8 pages and is made up of 7 Sections. Name: xyz Section 1 – Know the employment rights and responsibilities of the employee and employer 1. Identify four main points that would be included in a contract of employment. If possible, use an example contract to support your answer (feel free to obscure any confidential information). • All informations about employer ( the employers name or the organisation name with address ) • Contract Start Date of Employment • Employee’s Job Title with a full description • Hours of work 2a) List three key points of legislation that affect employers in a business environment. • Data protection • Health & Safety • Pay and pension 2b) List three key points of legislation that affect employees in a business environment. •...
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...Chapter 1 Case1: "Lessons for 'Under Cover' Bosses" This exercise contributes to Learning Objectives: Define organizational behavior and identify the variables associated with its study, Explain the relationship between personality traits and individual behavior, Describe the factors that influence the formation of individual attitudes and values, Discuss the importance of individual moods and emotions in the workplace, Apply the study of perception and attribution to the workplace; Learning Outcomes: Define organizational behavior and identify the variables associated with its study, Describe the factors that influence the formation of individual attitudes and values, Apply the study of perception and attribution to the workplace, Define diversity and describe the effects of diversity in the workforce, Describe the nature of conflict and the negotiation process, Describe best practices for creating and sustaining organizational cultures, and Describe the components of human resource practices; AACSB Learning goals: Communication abilities, Analytic skills, and Reflective thinking skills Executive offices in major corporations are often far removed from the day-to-day work that most employees perform. While top executives might enjoy the perquisites found in the executive suite, and separation from workday concerns can foster a broader perspective on the business, the distance between management and workers can come at a real cost: Top managers often fail to understand the...
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...The Social Network screenplay by Aaron Sorkin BASED ON THE BOOK “THE ACCIDENTAL BILLIONAIRES” BY BEN MEZRICH 1 FROM THE BLACK WE HEAR-- 1 MARK (V.O.) Did you know there are more people with genius IQ’s living in China than there are people of any kind living in the United States? ERICA (V.O.) That can’t possibly be true. MARK (V.O.) It is. ERICA (V.O.) What would account for that? MARK (V.O.) Well, first, an awful lot of people live in China. But here’s my question: FADE IN: INT. CAMPUS BAR - NIGHT MARK ZUCKERBERG is a sweet looking 19 year old whose lack of any physically intimidating attributes masks a very complicated and dangerous anger. He has trouble making eye contact and sometimes it’s hard to tell if he’s talking to you or to himself. ERICA, also 19, is Mark’s date. She has a girl-next-door face that makes her easy to fall for. At this point in the conversation she already knows that she’d rather not be there and her politeness is about to be tested. The scene is stark and simple. MARK How do you distinguish yourself in a population of people who all got 1600 on their SAT’s? ERICA I didn’t know they take SAT’s in China. MARK They don’t. I wasn’t talking about China anymore, I was talking about me. ERICA You got 1600? MARK Yes. I could sing in an a Capella group, but I can’t sing. 2. ERICA Does that mean you actually got nothing wrong? MARK I can row crew or invent a 25 dollar PC. ERICA Or you can get...
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...perspective 6 2- Capital Employed Perspective 9 3- Working Capital Ratio 10 4 Shareholders 11 IV Trend Alalysis 12 1- Coca Cola Company profitability 12 2- Sales and value added 13 3- Management effectiveness 14 V Comparative Analysis 15 VI Financial Cash Flow 18 VII Risk Assessment 21 VIII Recommendation 23 I Overview 1- Key facts: The world around us is changing so fast. Today we must see what kind of things can happen tomorrow. That's what Coca-Cola‘s vision of 2020 is. It creates clear destination for this company business and serves with a "Roadmap" for triumphing together with their pouring out partners. Coca-Cola‘s roadmap starts with a mission, which is lasting. Basic tasks of this company are: „to refresh the world“, „to inspire moments of optimism and happiness“, „to create value and make a difference“. Coca-Cola substantive visions are: people, portfolio, partners, planet, profit and productivity. All these words tell you that Coca-Cola is seeking the best value for all company sectors. They want to be a great place to work. They are bringing high quality products of nonalcoholic beverages. The Coca-Cola’s company reaches for best suppliers, marketing strategies and everything what includes Coca-Cola’s supply chain. Other main fact about Coca-Cola’s company is that they are focusing on the market. It includes focusing on needs of the consumers, franchise partners and customers. Also to be curious about everything what is happening all...
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...ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR PGDM) (SUPERVISOR) IAMR Ghaziabad DECLARATION I, Ashish Kumar Saini, hereby declare that the project work entitled “ANALYSIS OF PUREIT ON 4 P’S OF MARKETING AND CONSEMER BENHAVIOUR” is an authenticated work carried out by me at HINDUSTAN UNILIVER LIMITED under the guidance of Miss. Subodh Choudhary for the partial fulfillment of the award of the Diploma of PGDM and this work has not been submitted for similar purpose anywhere else except to IAMR, Ghaziabad, approved by AICTE. Date: Place: (ASHISH KUMAR SAINI) ACKNOWLEDGEMENT I take this opportunity to express my gratitude to the Management of HUL at Jaipur for providing me the opportunity to get an exposure of their esteemed unit. I am sincerely thankful to the HR department for coordinating my training and explicitly express my thanks to Mr. Shahnawaz Alam for their continued help and guidance during my stay there. Last...
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...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the admission...
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