...INDIAN INSTITUTE OF MANAGEMENT BANGALORE COMPETITION AND STRATEGY Final Project Report Submitted to: Prof. S Chandrasekhar Submitted on March 16, 2012 by AKASH SINGH 1111003 Section – A CHANDER PRAKASH 1111018 Section – A PRABHA KUMARI 1111048 Section – A SHIVASHEESH 1111064 Section – A KARAN KUCHINAD 1111033 Section – A Table of Contents 1. 2. INTRODUCTION ................................................................................................................................. 3 ANALYSIS OF FIRM'S COMPETITIVE STRATEGY ................................................................................. 4 2.1. BCG Matrix .................................................................................................................................... 4 2.2. Multidimensional Analysis ........................................................................................................... 5 2.3. ANSOFF Matrix ............................................................................................................................. 5 3. SUSTAINABILITY OF AIRTEL'S STRATEGY ........................................................................................... 6 3.1. Strong Supplier relationship.......................................................................................................... 6 3.2. Strong Distribution Channel .......................................................................................................... 6 3.3. Regular...
Words: 4849 - Pages: 20
...14th November 1983 | | State: KogiLocal Govt. Area: Yagba WestSex: MaleMarital Status: Single | | ObjectivesTo work in a competitive and Challenging environment and contribute effectively to attaining professional, distinction and profficiency.SkillsAbility to read and interpret drawings (third and first angular projection, development, perspective, oblique and isometric drawings)Ability to conduct Telecommunication Site surveying Ability to conduct Quality check from TSS to FACTroubleshooting of equipment on site and simulation of alarms.Ability to conduct site built.Ability to carry out project Management.Occupational safety and health in theory and practicesStructural analysis calculation for reinforced concrete design in accordance to BS 8110.Excellent Oral and written communication skills Self motivated and target oriented Good interpersonal skills with ability to work effectively as a teamAble to accept responsibility and work with minimum supervision Ability to work under pressure and being a team leader. * Computer SkillsAbility to work with Microsoft Office applications (Word, Excel, Power point proficiently)Ability to work with AUTOCAD 2D and 3D, with five years experience in the use of AUTOCAD. * Trainings Huawei Technologies co limited Idejo Street Victoria Island Lagos State (2011)3 days Training on Turnkey Site Construction ...
Words: 765 - Pages: 4
...http://economictimes.indiatimes.com www.dddirectplus.in www.indiandth.com www.airtel.in www.rapidtvnews.com http://b4tea.com http://trak.in www.tatasky.com http://googleads.g.doubleclick.net www.indiadth.in http://www.indiantelevision.com/headline aug108.php http://dthnews.mediadir.in http://dataxisnews.com http://news.outlookindia.com http://www.pitchonnet.com www.bigtv.co.in http://www.sundirect.in http://www.sundirect.in http://www.d2h.com http://www.ddinews.gov.in http://www.bigtv.co.in http://www.dishtv.in WHAT IS DTH? INDIAN DTH INDUSTRY OVERVIEW: DIFFERENT PLAYERS IN INDIAN DTH SPACE PROFILE OF DIFFERENT PLAYERS: DD DIRECT+: DISH TV: SUN DIRECT: TATA Sky: AIRTEL DIGITAL TV: BIG TV: VIDEOCON D2H: MARKET SHARE OF DIFFERENT PLAYERS: MARKETING STRATEGIES OF DIFFERENT PLAYERS: SWOT ANALYSIS: STRENGTH: WEAKNESS: OPPORTUNITIES: THREATS: CABLE TV VS DTH: INNOVATION IN DTH: CONSUMER CHOICE: REVENUE FACTOR: SUBSTITUTES: GOVERMENT POLICIES: LATEST RECOMMENDATIONS BY TRAI: DTH FORECAST: REFERENCES: y Economic growth of the country in general and rising disposable income levels. y Gradually liberalizing attitude of the government. y Greater interface with international companies . y Privatization and growth of the radio industry . y Advancement in Technology . y Favourable regulatory initiatives by TRAI. y Liberalized foreign investment regime. y Digital signaling gives you great quality when you connect your TV with AV cable or connect your 5.1 speakers...
Words: 5471 - Pages: 22
...Worked as a trainer for the juniors and provide training on Networking related subjects and soft skills training ➢ Worked closely with development and functional team for initial documentation of complex enterprise software. ➢ Outstanding interpersonal and communication skills. Ability to analyze technically complex situations and to develop & execute solutions. ➢ Excellent skills in MS Word, Adobe Acrobat, PowerPoint, MS excel and MS project planning. Qualification Highlights ▪Cisco Certified Network Associate ▪Project Planning and Execution ▪Large Scale Network Engineering and Management ▪Network Analysis and Support Professional...
Words: 1029 - Pages: 5
...KIKULA REG.NO MBA/EXE/MWZ/047/T.13 QUESTION 24 "Carry out the industry analysis in which your company operates" ............................... 1.0 INTRODUCTION The Tanzania banking sector embarked on a plan for financial liberalization in 1992 in order to sustain its economic growth. and the plan has been accomplished through the mobilization of financial resources as well as by increasing competition in the financial market and by enhancing the quality and efficiency of provision of banking services especially lending, since the liberalization, the banking sector in Tanzania has been booming, particularly over the past ten years thanks to the general economic growth and friendly financial investment environment for foreign and local banks With a total of 34 banks and a few non-banking financial institutions, which are not allowed to open current accounts, the market is characterized by a few big players and several small banks falling between local and foreign banks, local banks primarily service local customers while foreign banks tend to operate as subsidiaries of large groups, such as Citigroup and Barclays, using strategies oriented to the international market. Banks can be categorized according to orientation towards different markets and clientele operating in Tanzania: local private banks, regional banks, international banks and multinational banks, Overall, the outlook for the banking industry in...
Words: 1675 - Pages: 7
...Table of Contents I. Introduction 2 II. DTH Industry in India 3 III. Porter 5 Forces Model For DTH Industry 4 IV. Tata Sky: The Subject of Market Research 5 V. Tata Sky: STP 6 VI. TATA Sky: 4P’s Model 7 VII. Field Study and Survey 8 VIII. SWOT Analysis Of Tata Sky 9 IX. Online Survey and Results: 10 X. Conclusion 10 XI. Recommendation 10 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Babloo’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators slowly increasing their reach...
Words: 3116 - Pages: 13
...this role he managed key projects some of which are; Global routing Network (GRN), Tax ePayment systems Voice systems rehabilitations, Mobile Banking interconnect Implementations (AirTel Money), Secure desktop processing, Access control systems, Information Security advanced guide implementation (For Citi) VSAT and Microwave systems project management (PTT LINKs) and a number of Business straight through process re-engineering in Congo, Kenya and Zambia. Before Joining Citigroup, He had worked for a power utility – Zambia Electricity Supply Corporation (ZESCO). While at ZESCO, he rose from Student Engineer to Senior Project Engineer on the implementation of the National Control Center SCADA (Supervisory and Data acquisition) systems. He has strong skills in networking and relationship management across different cultures and has worked closely with seniors and professionals from Citi regional and global offices, private sector, regulators, and other multilateral Technology institutes. He has extensive knowledge in the use of computer applications, information security Management, and Telecommunications and Data communication and is good in system analysis and Design. He has sound managerial skills established while working with multicultural expatriate peers and supervisors at Global and regional...
Words: 254 - Pages: 2
...Recruitment and Selection process of Airtel Bangladesh Limited: An Evaluation CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY This report is prepared to fulfill the partial requirement of the Internship program of the Evening MBA program of the Department of Management Studies, University of Dhaka. Similar to any other university or business school after completion of the MBA program (academic courses) every student must have to complete the internship program as a required course for the degree of MBA. The main purpose of the program is to know the real life situation. The topic of my report is “Recruitment and Selection Process on Airtel Bangladesh Limited: An Evaluation”. In the age of globalization and the modernization mobile phone has become a more important item to stay connected to their nearest and dearest ones. Not more than ten years before, people could not imagine about mobile phone which was considered to be luxury phone. But now people cannot think without the mobile phone and considered to be a necessary item. There are in total six telecommunication operators operating throughout Bangladesh. The six telecommunication operators are- Grameenphone Ltd, Airtel Bangladesh Ltd, Robi Axiata Ltd, Banglalink, Teletalk and City Cell. In Bangladesh, Airtel Bangladesh Limited is one of the fastest growing mobile service providers and is a concern of Bharti Airtel Limited, a leading global telecommunications service provider. The company offers a wide...
Words: 10961 - Pages: 44
...Table of Contents I. Introduction 2 II. DTH Industry in India 3 Industry Snapshot 3 Major Geographical Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized...
Words: 3077 - Pages: 13
...Bharti Airtel’s “Back to School” Campaign SIP project report submitted in partial fulfillment of requirements for the PGDM programme Submitted by Ankita Agrawal 2010038 Company Guide Mr. Tarun Hans Faculty Guide Prof. Subodh Tagare Institute of Management Technology, Nagpur PGDM 2010-12 Page 1 Acknowledgement I am grateful to Bharti Airtel Limited for giving me the opportunity to do my Summer Internship Project with the organization and for providing an opportunity to work on a challenging project. I would like to extend my gratitude to various people who provided their continuous support during these two months of my Project. I would like to thank my project guide Mr. Tarun Hans for giving me the flexibility and freedom to understand the scope of the project. I thank him for his support and patience with me despite being hard pressed for time. His continuous guidance and support is deeply appreciated. I would also like to acknowledge the nurturing hand extended by Ms. Preeti Sharma (Head, Brand and Communication, Delhi-NCR, Airtel) during the course of the project. I greatly value the constant encouragement and direction shown by her during my internship. Her views enabled me to gain practical insights about the subject matter of this project and the telecom industry in general. I want to pay acknowledgements to our Institute (Institute of Management Technology, Nagpur) for instilling in me the confidence to work on such a wonderful project. I would...
Words: 7157 - Pages: 29
...http://www.slideshare.net/hemanthcrpatna/a-project-report-on-comparative-analysis-of-marketing-strategies-of-vodafone-and-airtel In 2002, the leading Indian telecommunications company, Bharti Cellular Limited (Bharti) signed the famous cricket player Saurav Ganguly and leading movie stars, Madhavan and Kareena Kapoor as endorsers for its brand, Airtel Magic (pre-paid cellular card). Its objective was to create the highest recall for Magic in the pre-paid cellular telephony segment by cashing in on the two biggest passions of India - movies and cricket. Bharti also changed the tagline for Magic from 'You Can Do Magic' to 'Magic Hai To Mumkin Hai' (If there is Magic, it's possible). The move attracted considerable media attention, as it was unusual for a company to spend so lavishly to promote a single brand. In October 2002, Bharti launched a television commercial (TVC), featuring Shah Rukh Khan (leading actor, already endorsing Magic since a couple of years) and Kareena Kapoor. The TVC, developed by one of India's leading advertising agencies, Percept Advertising, was the first of the series of four TVCs for Magic's new campaign. According to Bharti, the TVCs aimed at attracting young adults in SEC B and C categories of the Indian market1. | | Commenting on the new developments, Hemant Sachdev (Hemant), Director, Marketing and Corporate Communications, Bharti Enterprises, said, "The aim is to be relevant to the masses and make all their dreams, hopes and desires come...
Words: 4173 - Pages: 17
...a happy, empowered and sustainable life for everyone Bharti Airtel Ltd. India Sustainability Report 2011- ‘12 mob ile m oney know ledge mobile health mobile education l TV digita mobil e agri cultur e internet the backdrop The Indian economy has seen a significant development in the last two decades. Several hundred million people are benefiting from the country’s progress. Concurrently, India’s population too has risen to more than 1.2 billion, placing an increasing burden on existing resources. Access to basic services like education, health, financial services, banking etc. are often beyond the means of the common person. Airtel’s sustainability journey endeavours to contribute further to our society and to our environment. It is our firm belief that not a single man, woman or child should be denied access to education, health and prosperity. We believe in social inclusion of people everywhere, and have made this the cornerstone of our sustainability programme. We leverage our network presence, reach and accessibility, through mobile telephony, direct-to-home television and broadband services, to contribute towards a sustainable future, not just for people everywhere but also for our planet and economy. We are confident that we can be a force of good, positive change, in society and also augment the efforts of the government, public-private groups, Bharti Foundation and NGOs in the area of sustainability. In 2011, we made a commitment...
Words: 18742 - Pages: 75
...Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” Submitted for the partial fulfillment of the requirement For the award of degree of “Master OF BUSINESS ADMINISTRATION” SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004 ACKNOWLEDGEMENT I Umesh Garg, sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mrs. Priyanka Singh, who has through her vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude to Bhawani Shankar Anangpuria Institute of Technology & Management, Faridabad I would hereby, make most of the opportunity by expressing my sincerest thanks to all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel & Vodafone for providing me the...
Words: 12240 - Pages: 49
...Study & Analyzing Customer Buying Behavior in the changing DTH Environment Dish TV India Pvt. Ltd. Submitted by Tamal Kundu Academic year 2012-14 2012163 NIILM CMS Mentored by Prof. Ritu Srivastava NIILM CMS Greater Noida Certificate of Completion from Faculty Guide This is to certify that Summer Project Report on “Study and Analyze the consumer buying behavior in the fast changing DTH environment” prepared by Tamal Kundu Roll No. 2012163 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. Signatures of mentor Signature of Student Mentor: Prof. Ritu Srivastava Name of Student: Tamal Kundu 2 DECLARATION I Tamal Kundu, a student of NIILM-CMS hereby declare that I completed my Summer Project titled, “Studying & analyzing the customer buying behavior in the fastest changing DTH environment” in the duration of six weeks i.e., from 20th April 2013 to 31st May 2013 under the able guidance of Mr. Mukesh Chaudhury & Mr.Gautam Sinha. The information presented here is correct and true to the best of my knowledge. Name: TAMAL KUNDU 3 ACKNOWLEDGEMENT I would like to express my heartiest thanks and appreciation to all those who were associated with my summer project which enhanced my knowledge and understanding of the corporate world greatly. First of all I would like to thank our president Dr. S. Neelamegham (NIILM-CMS) for giving us an opportunity of having this corporate exposure for 6 weeks. I would also like to...
Words: 9768 - Pages: 40
...PREFERENCES OF MOBILE NETWORK CUSTOMERS: - A CASE STUDY Project submitted to the Mahatma Gandhi University in partial fulfillment of the requirements for the award of the Degree of Bachelor of Arts in Economics Submitted by Jithin Thomas [Reg. No. SAAD10158223] Under the Supervision of Prof. Mr. Johnson K Joyce. MA, Assistant Professor Department of Economics, St. Berchmans College, Changanacheery DEPARTMENT OF ECONOMICS St. Berchmans College NAAC Reaccredited A+ College with potential for Excellence (Mahatma Gandhi University) Changanacherry 2010 - 2013 | St Berchmans CollegeNAAC Reaccredited A+ College with potential for Excellence | Changanacherry, Kottayam, Kerala, India – 686 101Tel: 0481 2420025, 2411121Fax: 91 481 2401472 | CERTIFICATE This is to certify that Jithin Thomas, is Sixth Semester BA Economics students (2010-2013) of this college and is submitted to Mahatma Gandhi University, Kottayam, in partial fulfillment of the requirement for the Degree of Bachelor of Arts in Economics and that this project has not been submitted earlier for the award of any degree, diploma, associateship, title or any recognition. Rev. Dr. Tomy Joseph Padinjareveetti, MA, Phd Principal St. Berchmans College Changanacherry Changanacherry Date: 12-04-2013 CERTIFICATE This is to certify that Jithin Thomas, is Sixth Semester BA Economics students (2010-2013) of this college and is submitted to Mahatma Gandhi University, Kottayam, in partial...
Words: 9718 - Pages: 39
