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Rei Business Model Analysis

In: Business and Management

Submitted By udit1807
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Microsoft Office System Customer Solution Case study

REI Improves Its Product Development Processes by Integrating Process and Project Management Tasks

“REI is combining the best of what Visio and Apprentice Process Modeler do for process modeling; what Project and PM Solutions do for project management; what SharePoint does for collaboration and document management; and what Outlook does for communication and collaboration. It’s all tied together with the Microsoft .NET Framework.”
Kevin Myette Director of Business Operations REI (Gear and Apparel)

Successful manufacturers of retail products, like Recreational Equipment, Inc. (REI), need to consistently develop high-quality products and decrease the time it takes to deliver them to market. To do that, they must efficiently manage product development processes, projects, and information. The REI Gear and Apparel division is taking an integrated process and project management approach to designing, managing, and tracking its product development processes and projects while collaborating and managing the workflow online. REI is combining Microsoft .NET technology, the Microsoft Office Enterprise Project Management (EPM) Solution, and software based on Microsoft Office Visio 2003 to create an integrated business solution it can use to model as-is business processes, experiment with what-if scenarios, and then convert the optimized processes into detailed project plans. Project managers can further develop these plans, assign resources division-wide, manage projects online, and collaborate globally. REI predicts this integrated solution will help it improve its efficiency, consistency, and scalability so it can more quickly deliver its products to market.
SOLUTION
Using Apprentice Process Modeler (based on Microsoft® Office Visio® 2003), REI models processes, optimizes them, and generates project plans from

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