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Reid and Taylor

In:

Submitted By shishirj
Words 1951
Pages 8
TERM PAPER OF ESSENTIALS OF MARKETING

[pic]

Topic- MARKETING PLAN OF REID AND TAYLOR

T-SHIRTS

SUBMITTED TO: SUBMITTED BY:

MR.LOKESH JASRAI (Lect.) SUMIT KUMAR

ROLL.- RR1814A17

REG. NO. -10805838

ACKNOWLEGMENT

Firstly, i would like to give special thanks to my teacher Mr. LOKESH JASRAI who give me such type of opportunities to write my own views and ideas on a particular topic so that i can increase my knowledge about this topic and i can represent myself as good as i can.

Secondly i also thanks all my friends to help me to complete this project at every time.

INTRODUCTION OF RAID AND TAYLOR T-SHIRTS:

REID AND TAYLOR T-shirts are multi-functional garment worn by all age groups as innerwear and outerwear. They are simply constructed garments that consist of a front and a back, sleeves and a neckline. A few styles may also have pockets. Many styles are now considered unisex.

Fashion maybe reflected in oversize styling, deep armhole, cutoff lengths and fitted body. Seasonal changes in T-shirts maybe reflected in sleeve length, color and fabric weight. Reversible T-shirts may be made with two layers of fabric. Plain T-shirts are often referred to as Blanks for the imprint market. Printed T-shirt, which appeal to both males and females, provide humor, ideas or interests. They provide identity through screen printed or heat transfer applications of lettering, logos and licensed designs. Designs provide intrinsic appeal beyond the intrinsic value of the garment.

MARKETING MIX OF RAID AND TAYLOR

T-SHIRTS: (PRODUCT, PRICE , PLACEMENT AND POSITIONING)

PRODUCT:

In simpler terms, product includes all features and combination of goods and

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