...BSB51215 Diploma of Marketing Queensford College COMPLETE ASSESSMENT DOCUMENT BSB51215 Diploma of Marketing BSBMKG502 Establish and adjust marketing mix Assessments are to be completed and then submitted in Moodle (ensure you “submit” – not just “save”) “Specifications” lists the only requirements ROLE-PLAYS Any student able to attend in class The assignment submission is to be done in the normal manner with the following statement completed for the relevant section about the role play>>> “Part .... I performed the role of ....................... in a role play on ..........(date) .......and it was assessed by ......................(name of assessor)......................” Any student UNABLE to attend in class May (a) use Skype conferencing (or any other video conferencing tool available to the candidate); (b) video the role-play and submit electronically; or (c ) Write out the ENTIRE DIALOG that would take place during the role-play eg Customer: “I work as a buyer for ...” Mary: “I understand ...” Customer “A few...” . PRESENTATIONS All presentations are to be made in Powerpoint. They should be presented in class. Any student UNABLE to attend in class May complete the Powerpoint slides as would be used and include in the assignment submission the following statement completed for the relevant section about the presentation: “Part .... I performed the presentation on ..........(date) .......and it was assessed by ...................... (name of...
Words: 1776 - Pages: 8
...Corporate Governance System of the Selected Company….……... 3 2.1 Facebook ………………………...………………………………........................ 3 2.2 Commonwealth Bank of Australia.……………………………………………. 7 2.3 Tesco ………………………………………………………………………….......9 2.4 Tata Motors …………………………………………………………………......11 2.5 Fast Retailing ………..……………………………………………………….....13 3. Conclusion……………………………………………………………………………....17 Appendix .…………………………………………………………………………………. 18 Bibliography ……………………………………………………………………………… 23 Executive Summary The need for solid and sound corporate governance practice has become increasingly important in recent years, as the recent high profile corporate collapses (Enron, OneTel) are related to poor governance structure. The Corporate Governance Assessment Model attached in the appendix outlined five significant factors that can assist in determining the level of corporate governance of the selected firms. These include: * Appropriate Board Structure And Composition * Management Compensations * Integrity in Financial Reporting * Effective Risk management * Corporate Social Responsibility Selected companies are likely to have a well-established corporate governance system if the selected companies achieve high ratings in these corporate governance factors. This report will apply these five factors to each corporation including Commonwealth Bank of Australia, Fast Retailing Co. ltd, Facebook, Tesco Plc. and Tata Motors Ltd. Based on our evaluation, selected...
Words: 7224 - Pages: 29
...Institute for Employment Studies is an independent, apolitical, international centre of research and consultancy in public employment policy and organisational human resource issues. It works closely with employers in the manufacturing, service and public sectors, government departments, agencies, and professional and employee bodies. For 40 years the Institute has been a focus of knowledge and practical experience in employment and training policy, the operation of labour markets, and human resource planning and development. IES is a not-for-profit organisation which has over 70 multidisciplinary staff and international associates. IES expertise is available to all organisations through research, consultancy, publications and the Internet. Acknowledgements The authors would like to thank BT and HMRC as well as staff at Acas for taking the time to talk to us about their policies on social networking. Disclaimer This report contains the views of the authors and...
Words: 16924 - Pages: 68
...Contemporary Privacy Issues Report Introduction Privacy is one of the fundamental human rights, every individual should have full control over their personal information. However due to the continuous evolution of society and technology, the importance of a person's right to privacy has been eroded. This report discusses the contemporary privacy issues on different levels and areas, with specific focus on credit reporting, protection of customer’s private information by businesses, health records, internet data and government intelligence access to information. Sections of the current Privacy Act 1988, the new Australian Privacy Principles 2014, and legislations related to the topic areas mentioned above will also be discussed in detail, and the effectiveness of these laws will be analysed. A person's credit history contains a vast amount of personally sensitive information which have a high commercial value, therefore it is extremely important to ensure businesses adhere to the privacy act to prevent the unauthorised use of these information. Any misuse of information can cause great personal and financial harm to the victim. Privacy of health information is fundamental principle in health care. Lack of privacy information might result in people not seeking the health care they need which might be very risky to their own health and the health of others. The rate of technological development is accelerating too quickly and current laws are becoming irrelevant...
Words: 11809 - Pages: 48
...2014/2015 CIPD Certificate in Human Resources Practice Unit 3 – 3RAI Recording, Analysing and Using HR Information Diane Kubok Organisations need to collect data as a point of reference to be able to retrieve information whenever it is needed. There is also need for data as a legal requirement. Two examples of data collected:- Attendance – recording staff absences is essential to an organisation to identify true absences i.e. illness against identifying those who may choose to take time off for other reasons, i.e. dissatisfaction with role, dissatisfaction with management, lack of motivation and accountability. Many organisations use the Bradford Score to calculate frequent short term absences in order to monitor cost and reasoning behind each absence and identify those who may benefit from Occupational Health support. Medical Tests – many organisations may have a requirement for medical tests to be performed for compliance with health and safety, i.e. skin tests, eye site, and general fitness, for the roles including lifting and carrying, along with white finger tests for those using vibrations tools. Methods for storing record and the benefits:- Computerised HR information systems: Advantages – large data base capable of holding a large amount of information that can be separated by sections for easy analysis and retrieval. Information can easily be retrieved and reviewed in entirety or by section. Disadvantages are limited to protection of information...
Words: 2014 - Pages: 9
...Legal and Ethical Issues Relating to Business Information Introduction I this task I’m going to explain the legal and ethical issues in relation to the use of businesses information and also I’m going to explain operational issues as well in the last park of the task i going to analyse the legal ethical and operational issues using appropriate examples . Most people do not feel safe in putting or giving their personal details on different social networks like Facebook and Twitter and another organization who uses the personal detail from the people or customers , the reason being of many hackers invading other people's privacy this also can happen with many businesses as well such as Tesco ,Asda e.g. if they do not have a security system to keep them safe . Legal Issues These are various items of legislation to protect the use of business information. Data Protection Act 1998 is one of the legal issue business information. Many businesses store use information about people. The Data Protection Act protects information held about people from being misused. The information stored by businesses on databases must be: ✓ Obtained fairly and lawfully ✓ Used only for the purposes stated during collection ✓ Adequate, relevant and not excessive in relation to the intended use ✓ Accurate and up to date ✓ Not kept for longer than necessary ✓ Processed in line with your rights ✓ Subject to procedures to prevent unlawful processing, accidental loss, destruction...
Words: 2188 - Pages: 9
...information in the form of texts, video, audio and images with ought boundaries through highly technological innovation techniques”. Social media is a generalized term for a group of online software tools that allow for increased interaction, authorship, and development of online content by any web user” (Kuhns, 2012, p. 4). New media is means of mass communication using digital technologies such as the internet. The term in 21st Century used to define all that is related to the internet and the interplay between technology, images and sound. Facebook has 1.59 billion active users per month worldwide. Social media platforms like Facebook that have been used by journalists. For example the uses of social media in Nigeria...
Words: 1258 - Pages: 6
...Council’) under the Health Practitioners Competence Assurance Act 2003 (‘the Act’) is the responsible authority that governs the practice of nurses. The principle purpose of the Act is to protect the health and safety of members of the public by providing mechanisms to ensure health practitioners are competent and fit to practise their professions. The Council sets and monitors standards in the interests of the public and the profession. The Council’s primary concern is public safety. This Code outlines the standards of ethical conduct set by the Council under section 118(i) of the Act. This Code complements the legal obligations that nurses have under the Act, the Health and Disability Commissioner (Code of Health and Disability Services Nursing Council of New Zealand, PO Box 9644, Wellington 6011 www.nursingcouncil.org.nz Published June 2012 The Code of Conduct for nurses has been revised and rewritten. This document replaces the previous Code of Conduct for nurses published by the Nursing Council of New Zealand between 1995 and 2011. © Consumers’ Rights) Regulations 1996 and the Health Information Privacy Code 1994. The Act and Code of Rights can be found at http://www.legislation.govt.nz The Code of Conduct for nurses is a set of standards defined by the Council describing the behaviour or conduct that nurses are expected to uphold. The Code of Conduct provides guidance on appropriate behaviour for all nurses and can be used by health consumers, nurses, employers, the...
Words: 5823 - Pages: 24
...provide an insight into good practices and usage of social networking services in HRM . In addition to this, it aims to identify if social networks can help in cost reduction of an organisation’s HRM activities . .“The Internet has drastically changed the face of recruitment. Employers must now actively market themselves by instituting a well-implemented e-recruitment program to find better quality candidates and improve hiring decisions, all in less time and at a lower cost.” (Smith and Rupp 2004) social networking service (also social networking site, SNS or social media) have revolutionized communication methods, both privately and increasingly, at work. Communication through social media involves the use of an online platform or website (a social networking site) that enables people to communicate, usually for a social purpose, through a variety of services, most of which are web-based and offer opportunities for people to interact over the internet, e.g. via e-mail and ‘instant messaging’ (a form of real-time, direct text-based communication between two or more people using personal computers or other devices). Kaplan and Haenlein (2010) define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0*, and that allow the creation and exchange of user-generated content”. One such set of applications are social networking sites (SNSs); the subject of a previous report for Acas by IES, which looked...
Words: 9270 - Pages: 38
...classroom discussion. Cases don’t offer their own analysis. Instead, they are meant to test the ability of students to apply the theory they’ve learned to a ‘real world’ situation … where good accounts of specific events can help exemplify and illuminate theory” (Harvard, 2000). The use of cases based on or around real organisations and/or current issues provides an entirely different approach to learning from that of lectures or more conventional tutorial exercises, where students solve specific problems in isolation from the world of business. Case preparation is a significant part of both undergraduate and postgraduate business study – particularly in the English-speaking world – and it is important to learn to do it effectively and efficiently. I have provided two introductory readings to help you with this process: “Learning Information Systems with Cases” (a pdf file available from your KXO223 MyLO resources) and “Notes on Writing a Case Study Report” (included in this document as Appendix A). Please begin by reading these carefully. Cases are usually based around real-world companies. I have drawn on two difference types of source for the mini-cases in this assignment: real organisations (which have been anonymised to the greatest extent possible) + up-to-date commentary, often from well-known tech blogs, which are designed to highlight industry opinion on a particular topic. The first type of...
Words: 15979 - Pages: 64
...MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes ‘silly’, which is of great value for its young energetic target audience. Digital marketing initiative also corresponds to the latest IT and social trends worldwide by ‘digitalising’ marketing initiatives and active social networking with the consumers. Brand is a core competence and ‘everything’ for Mini. Marketing is centered on its brand, not vice versa. An analysis of the Mini’s strategy shows that it is efficient in terms of its branding strategy. Ethical values also play an important role for Mini as well as the other organisations. It is important to...
Words: 7795 - Pages: 32
...Record of Submission & Plagiarism DeclarationThis assignment is my own work and the sources of information and material I have used (including internet resources) have been identified and acknowledged as required in the referencing guidelines provided. My work may be referred to the JISC / Turnitin Plagiarism Detection Service for checking. The Faculty reserves the right to request an electronic copy of any work where unfair practice is suspected. This assignment, or any part of this assignment, has not been submitted for any other module at the University of Glamorgan unless specifically allowed by the module leader. | First Name…Charlotte…………………………… | | Surname……Brownhill…………………………… | | Date of Birth………22/09/1993………………………. | | I have read, understood and accept the University policies on plagiarism and I hereby certify that this submission is my own work and is consistent with the policies of the University.Signed: …………C.L.Brownhill………………………….. | ------------------------------------------------- Completing the form below confirms that you have read and agreed with the above statement Assignment Cover Sheet All pages of this form must be submitted together with the completed assignment by no later than 4:00 pm on the specified submission date. SECTION A | RECORD OF SUBMISSION | To be Completed by Student Only | | | 1 | Student ID: | 13022296 | | | | | If this is a group assignment, please provide the student numbers of all group...
Words: 2713 - Pages: 11
...Annual survey report 2013 in partnership with RESOURCING AND TALENT PLANNING 2013 2013 CONTENTS Foreword About us Summary of key findings Recruiting employees The number of job vacancies The use of agency workers Attracting candidates The use of social media Improving the employer brand Recruitment difficulties Selecting candidates Candidates’ integrity and behaviour Recruitment costs Employing younger workers Changes in the employment of young people Efforts to attract younger candidates Graduate recruitment Initiatives to develop skills The role of education institutions in equipping young people for work Diversity Resourcing and talent management in turbulent times The impact of the economic climate on resourcing Talent management budgets Changes in resourcing and talent practices Views on the employment market Managing labour turnover Retaining employees Looking forward Background to the survey Sample profile Calculation of labour turnover Note on abbreviations, statistics and figures used Acknowledgements 2 3 4 7 7 9 10 12 14 16 19 20 20 22 22 23 24 25 26 29 31 31 32 32 35 39 40 44 46 46 48 48 51 RESOURCING AND TALENT PLANNING 2013 1 RESOURCING AND TALENT PLANNING FOREWORD For 17 years our annual Resourcing and Talent Planning survey has provided HR professionals and their organisations with benchmarking data on recruitment costs, resourcing and talent management practice, employee turnover rates and recruitment practices. This edition includes topical...
Words: 18801 - Pages: 76
... . . . . . . . . . . . . . . 2. 3. Citations in the text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reference List/Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3 3 4 4 4 5 5 6 6 6 7 7 7 8 8 8 8 8 8 8 9 9 3.1 References – Books (including electronic books) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.2 References – other sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Journal articles (including electronic journals) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Newspapers (including electronic newspapers) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Images and diagrams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Conference proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Publications from a corporate body . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Market research reports . . . . . . ....
Words: 3633 - Pages: 15
... . . . . . . . . . . . 2. 3. 4. Citations in the text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Web resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reference List/Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 3 3 4 4 4 5 6 6 7 7 7 7 8 8 9 9 9 9 9 9 10 4.1 References – books (including electronic books) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 References – other sources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Journal articles (including electronic journals) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Newspapers (including electronic newspapers) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Images and diagrams . . . . . . . . . . . . . . . . . . . . . . . . . . ....
Words: 4088 - Pages: 17
