...E-commerce in China:Taobao Group SIX The report on an E-commerce company-Taobao, researching on its web-pages, operates strategies, products and business model. Assessing its success in China on-line trading market and proposing business strategies featuring IT that help improve its performance. By Xiaochen,Li; Bingtian,Zhang; Tianshu,Lu; Hui,Niu; Yuguo,Hou; Lin,Zhu Table of Contents Introduction............................................................................................................................... .3 Taobao Information Systems Strategic Alignment .................................................................. 4 Business Strategies of Taobao’s E-commerce ........................................................................... 5 SWOT Analysis of Taobao......................................................................................................... 6 Payment security........................................................................................................................ 8 Credit Valuation ......................................................................................................................... 9 Credit Rating............................................................................................................................ 13 Decision Support Function of Taobao ..................................................................................... 16 Information Asymmetry in e-commerce...
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...8 2.2. Scope and Limitation…………………………………………………... 9 3. Vision and mission…………………………………………….…..11 3.1. Vision statement and evaluation………………………...…………......12 3.2. Vision statement and evaluation……………………………….……....12 4. External Analysis…………………………………………….…...15 4.1. General Environment………………………………………….……....15 4.1.1. Economic Performance and Forecast………………………….....15 4.1.2. Social-cultural, Demographic Trends…………………………….19 4.1.3. Political, Governmental and Legal Aspects……………………...22 4.1.4. Technological Aspects………………………………………..…..24 4.2. Industry and Competitor Analysis……………………………….……25 4.3. The Competitive Profile Matrix (CPM)……………............................43 4.4. External Factor Evaluation (EFE) Matrix……………………………..71 4.5. Strategic Issues based on External Factors……………………………73 5. Company Analysis…………………………………………….....74 5.1. Internal Audit……………………………………………………..….74 5.2. Financial Audit………………………………………………………82 5.3. Production and Operation Audit…………………………………..…90 5.4. R&D Audit………………………………………………………..….96 5.5. 7S framework…………………………………………………….......97 5.6. Internal Factor Evaluation (IFE) Matrix…………………………....107 5.7. Strategic Issues based on Internal Factors……………………….…108 6. Strategy Formulation…………………………………………110 6.1. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix...….110 6.2. Strategic Position and Action Evaluation (SPACE) Matrix……......113 6.3. Internal-External (IE) Matrix……………………………………....117 6.4. Grand Strategy Matrix…………………………………………...
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...------------------------------------------------- Course Objectives The Internet has become an integral part of our daily lives. It has helped in making information easily available as and when requested. In the era of .com and eBusinesses, brands have created their websites and online stores to keep consumers and prospects informed, tailor make customized offering and interact with them in a personalized manner. Consumers are increasingly turning to the Internet as this is one of the most ‘non-intrusive’ platforms that provide information ‘on-demand’ at anytime that’s most convenient to them. Emergence of social platforms has further changed the digital landscape. Social platforms provide new ways to connect and interact with friends, find and befriend people who share a common interest, build professional circles and voice free opinion on any and everything. In a nutshell, social platforms have helped in community building, exchange of information and honest expression of thoughts and ideas. To a marketer, social platforms open a plethora of opportunities. A marketer, who could just talk, can now listen too! A marketer can identify and better target his consumers and prospects; he can now segment them in ways like never before – loyalist, advocates, impulsive, opportunists and so on. Moreover, grievances can now be best resolved to the customer’s utmost...
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...Table of content 1 Executive summary 1 2. Introduction 1 2.1 background of Swiss Company 1 2.1 Product description 1 2.3 Report outline 1 3. Corporation details 1 4. Environmental analysis 1 5. A SWOT analysis 1 6. Marketing objectives of the company 200 3 7. Segmentation of the company’s target markets and customers 4 7. Target market 270 6 8. Marketing mix strategy including 6 8.2 Price strategies 7 8.3 Place strategies 7 8.4 Promotion strategies 8 9. Implementation and evaluation charts 8 10. Control and evaluation 8 11. Conclusion 8 12. References: 9 1 Executive summary 300 2. Introduction 2.1 background of Swiss Company 200 2.1 Product description 200 2.3 Report outline 230 The main aim of this report is to provide the marketing research and marketing strategies for Swiss company’s products. In evaluating the marketing feasibility of the products in Swiss, the main company and products description will be provided in the report. Furthermore, the related company details such as the existing corporate vision, mission statement and corporate goals of the company will be presented in the report. After that, the specific environmental analysis of the industry in terms of the political, economic, cultural, technological, environmental and legal environments governing the country and a competitive audit will be discussed for entering into the market by Swiss. What is more, the SWOT analysis will be discussed in order to identify the...
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...Enterprise is an Island Enterprise architecture in the internet era must accommodate multiple platforms and user communities By Meir Shargal & Yoav Intrator E-business is changing the way people work and communicate, requiring a different approach to enterprise architecture. Previously, systems revolved around a specific user community or platform. The system design, in most cases, coupled the user platform to the actual services. For example, a travel agency's system and applications targeted a single tier audience -- brokers -- and worked on a single platform, such as Green Screen. They supported one entry point, such as Web, fax, email, or voice response units (VRUs). In such a straightforward environment, developing systems based on the needs of that one group of users, and on the functionality of that specific platform, made sense. Today, business -- and the technology that supports it -- is more complex. During a typical work day, you may access a corporate extranet and check your inventory status at a supplier's warehouse, participate in a Web-based corporate discussion group, or receive an email message via your mobile PDA. Electronic communication now takes place across multiple platforms and among multiple companies, widening and blurring the boundaries of the individual enterprise. You can no longer neatly define users and systems, making the traditional user- or platform-focused approach to enterprise architecture inadequate. How you receive services changes over...
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...Brand Integrated Communication Strategy -Giorgio Armani Group Ying-eva XU Marketing Management Content Table 1 Brand History and Philosophy * Introduction of Giorgio Armani Group * Major events on timeline 2 Customer perception of brand extension 3 Communication and advertising channel * Traditional and non-traditional * Different brand message delivery 4 Evaluation and allocation of brand communication Brand History Founded in 1975 by Giorgio Armani is an Italian luxury brand fashion house well known by high-end apparels. Since its launch, Armani explored to target numerous of customers by creating Varity of product lines and category extensions. Meanwhile, this brand still holds its core values in the industry of lux by standing out by its sophistication. The Giorgio Armani sense of style features an elegance that the wealthy and high society nobles find appealing. It also has the great loyalty from America, far east (China, Japan) and even Middle Eastern all enjoy dressing with Armani Brand Couture. Giorgio Armani who has not gone public with his company holds the entire empire privately. Major Events 1975 – Armani and Serigo Calcotties establish Giorgio Armani S.P.A 1979- Armani established in the Unite States 1980- American Gigolo brings Armani fashions to the big screen 1989- Armani begins acquiring control of its factory as part of its strategy to maintain control over product quality and distribution 2000- Launch of...
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...& communication HCI: Statistical Methods for HCI HCI: Human factors & security HCI: Design-oriented HCI HCI: Mixed, Augmented and Virtual Reality 4 4 Core-Tier2 hours Includes Electives N N HC/Foundations [4 Core-Tier1 hours, 0 Core-Tier2 hours] Motivation: For end-users, the interface is the system. So design in this domain must be interaction-focussed and human-centred. Students need a different repertoire of techniques to address this than is provided elsewhere in the curriculum. Topics: • • • Contexts for HCI (anything with a user interface: webpage, business applications, mobile applications, games, etc.) Processes for user-centered development: early focus on users, empirical testing, iterative design. Different measures for evaluation: utility, efficiency, learnability, user satisfaction. Strawman draft version: February 2012 • • • • • • Physical capabilities that inform interaction design:...
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...Earnst & Young Banking Risk Radar Practical Implementation in Nordea Bank Finland Plc. | Risk Evaluation and Recommendation on Improvement | | | | Prepared by: Sergey Kovalonok Dmitry Vinichenko Artjom Kostjukovich | Introduction Searching for an appropriate case study first of all we were interested in not what we can give to this work, but what this work can give to us. Yes, a famous quote of John F. Kennedy, but, probably, more egocentric. Indeed, we wanted to gain. What exactly? The most important we wanted to gain the feeling of success after a difficult work. As we mentioned difficult we wanted a challenge. As we mentioned a challenge it means we didn’t want to take a company where the problem is evident, which by our understanding is any negative event in the company such as financial losses or bad publicity. After a series of discussions, we decided to take a very successful company and find how we can help to make it even more successful. The reason for such approach is that it becomes more difficult to find any serious issues, but at the same time the reality of such case increases as in the real world, in most cases, we are employed by well functioning companies, where these serious issues are not so evident. Table of Contents Nordea Profile 3 Selection of evaluation method 5 Bank & Capital Markets Risk Radar 6 Nordea Bank evaluation 7 Global financial shocks 7 Credit shocks and exposures 9 Reputation risks 10 Compliance...
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...of what you have found and what you have learned. Assessment details You will need to select a topic of interest and then research that topic online, making use of: 1. informational websites e.g. Wikipedia, Pinterest and Learnit 2. social media platforms e.g. Reddit, YouTube and Twitter. Note: These are just examples to help illustrate what informational websites and social media platforms are – you can discuss whatever sites you use in your exploration. Your task is to produce a descriptive account that includes a paragraph on each of the following: 1. Find a topic and select four (4) online sources (use a variety of sources) to help you learn about the topic 2. Write a description about how your online sources helped you learn about your topic. The information on social constructivism may assist you with this aspect of this task. Also, consider the type of information included in the website, medium (words, pictures, moving images, spoken information) and the language used. 3. Write an evaluation of the sites and platforms you explored and how and why you selected them 4. Write a conclusion stating your key learnings about the use of online resources for learning. This assessment is not a formal piece of writing, like an essay or report. You should use a writing style that is informal but informative, like the type of writing you commonly see on blogs – have a look at a few blogs online to get a better idea of the...
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...number of years. For many organisations, introducing new software implementation from scratch is a risk. This is because their requirements are not well defined or they don’t have enough expertise to understand and identifies software that can fit their problems. So, many organisations adopt software. That means they take analogy software (software developed for another organisation with the some similarities) and adopt it to fit their needs. In my research, I want to address the problems of adopting systems developed in the functional-oriented methodology and propose object-oriented systems analysis and design methodology. Mainly I would like to assess the flexibility of the structure of software and the development and implementation platforms to be adapted to new environments different from where it...
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...transformation of the nursing practice is important. The Institute of Medicine creates a platform where nurses can exploit opportunities to build a healthcare system that meets demand for safe, accessible, quality, patient-centered and affordable care. The Institute of Medicine describes a vision where the health care system can undergo a transformation that will be effective in the delivery of medical services. Nurses are required by the Institute of Medicine to assume roles that will benefit them by improving their skills in the medical practice. The committee is looking for diverse ways to make quality care accessible to majority of the population. The impact of the IOM report on nursing education The IOM report recommends that nurses should be adequately trained in order to effectively render their services to patients. This ensures that nurses undertake their nursing practice with utmost professionalism. The report also states that nurses should use their education and training to the full extent. This is crucial as it determines if a patient will be able to recover from the ailment that they are suffering from. According to the Institute of Medicine (2010), an improved education system for nurses is crucial as they will acquire knowledge of the nursing practice. An improved education system promotes academic progression and sets a platform for upcoming nurses to improve their skills. The report requires nurses to partner with physicians and other medical health practitioners...
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...number of years. For many organisations, introducing new software implementation from scratch is a risk. This is because their requirements are not well defined or they don’t have enough expertise to understand and identifies software that can fit their problems. So, many organisations adopt software. That means they take analogy software (software developed for another organisation with the some similarities) and adopt it to fit their needs. In my research, I want to address the problems of adopting systems developed in the functional-oriented methodology and propose object-oriented systems analysis and design methodology. Mainly I would like to assess the flexibility of the structure of software and the development and implementation platforms to be...
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...enhanced peoples standards of living it has also had an adverse effect on the environment. Environmental degradation is now a very common thing and the possibility of the extinction of natural resources, a very potent threat. This report is basically on a online, not for profit organization called “re-use UK” and the unique challenges and impediments that it faces as it tries to achieve its ultimate objective of curbing environmental degradation through creating an online platform for the exchange, sharing and recycling of used goods among its online users. Due to the unique concept of the organization, conventional business models may not be applicable for “re-use- UK” and thus, in the first part of this report an attempt has been made to develop an appropriate business model for them. The focal point of which is the key partnerships that “re-use –UK” must form. As per the assessment requirement, in depth strategic analysis of “re-use UK” has been conducted using PEST analysis and Porters five forces. A critical assessment of the major emerging technological trends that are shaping the dynamics of the start-up’s industry is also included in the report. Since, the start-up plans to operate through the internet, a major portion of this report focuses on the development of a suitable IS strategy for “re -use UK” using the results of the strategic analysis and technological trend analysis as inputs. This section includes a detailed account of the major components of the potential...
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...Section I: Change Management Plan Riordan Manufacturing is a structure based on formal power. Riordan is divided into fully operational areas based on the type of work. Each operation is broken down into jobs that are delegated according to individual qualifications. Each area of operation has a VP that they report to. VP’s have managers who have employees that they directly manage. This chain of command fosters effective management, allowing for more fluent communication. A decentralized organizational structure would be the most effective for Riordan Manufacturing to implement new changes into the organization. Taking on a decentralized structure should be a smooth transition being that the current structure of the organization bares similarities to that of a decentralized structure as it is. Employees report to managers, manager's report to regional managers, regional managers report to division vice president, and vice president report to the chief executive officer. This system allows communication to flow freely. However, management communication must be clear and direct. A potential effect on employee behavior with this type of structure is that the employees aren’t in direct communication with the chief executive officer. This can create a feeling of disconnection between the employees and the chief executive officer. To combat this information, regulation, must be accurate when being filtered from top to bottom of the chain of command. The type of culture...
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...Applied in Currency Markets ……………………………………14 3.2 Empirical Literature Review ……………………………………………………………17 3.2.1 Hedging in the Currency Market ……………………………………………………19 4.0 Individual Currency Index Returns ……………………………………………………20 4.1.1 The Factors ……………………………………………………………………………21 a. Trend 21 b. Value 22 c. Volatility 22 4.2 Individual Currency Manager Returns ……………………………………………………23 5.0 Limitation to study ……………………………………………………………………25 6.0 Critique of Data source ……………………………………………………………………26 7.0 Results From Previous studies ……………………………………………………………29 8.0 Conclusion 30 References List 31 Performance and Trading In Currency Markets 1.0 Introduction The financial money market or the currency market is one of the markets that reports high trading volume. Most investors are keen in the trends of financial markets both from a local and an international perspective (Fanchiotti, Canal, & Zúñiga,2002).Financial traders consider past information to establish the future movements of currency and the behavior of currency markets. Foreign exchange portfolios are some of the most viable investments (Mizen, 2003). Nevertheless, investors need to take precaution as they can accrue massive losses because of currency exchange exposures. To this end, investors can trade in...
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