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Report on Giant Textile

In:

Submitted By militta
Words 1280
Pages 6
Case Report On :
Chittagong Giant Textile

Submitted to:
Professor Md. Sahidur Rahman
Dept. of Management Studies
Center for Business Studies
University of Chittagong

Submitted by: Halima Begum(1302105)

Submission Date:
16 May,2015

Chapter Index

Serial No Contents Page No
1. Introduction 03
2. Overview of The Company 04
3. Question Analysis: 05
3a. SWOT of the Company 05  Strength 05  Weakness 05  Opportunity 06  Threats 06
3b. Business Level Strategy 07
3c. Recommendation 08
4. Conclusion 09

1.Introduction
The Bangladesh Textile Industry has an overwhelming presence in the economic life of the country. Apart from providing one of the basic necessities of life, the textile industry also plays a pivotal role through its contribution to industrial output, employment generation, and the export earnings of the country. In Bangladesh’s current scenario, textile industry is facing more challenges (cotton and yarn price fluctuation, effluent treatment and discharge, customer expectation on high quality and disposal of solid waste) from all the areas of business. For facing these challenges, organization has to plan their effective long and short range strategy. Before starting the strategic planning, the organization has to identify their internal capabilities and their competitive environment. SWOT analysis is one of the self evaluating tools to measure the company internal capabilities and external competitive environment.

2.Overview of the company
Chittagong Giant Textile is located in the mass populated area. It is known for its innovation both on the process and product sides. It has stuck technical tie-ups with suppliers wherein newer forms of manufacturing machinery are innovated upon to meet the growing demands of product

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