Premium Essay

Research Abstract

In:

Submitted By rannienguyen
Words 780
Pages 4
STUDENT RESEARCH ABSTRACT

“I. EXECUTIVE SUMMARY
This paper is commissioned to provide an analysis of the current promotion mix that the Center for Advanced Educational Program is implementing, its effectiveness from the students’ and parents’ point of view over the last three years, and some recommendations on how to improve the shortcomings.
The methodology for the study was random sampling with three groups of respondents, including students of Advanced Educational Programs - Intakes 54, 55, 56, senior year students from high schools in Hanoi, and parents of students from the class Advanced Financed 54A. In the process of data collection, this study used both quantitative and qualitative approaches. Several sources of secondary data, such as the information about Center for Advanced Educational Program on its website, Facebook page and magazine, online articles related to the program, and records, documents and personal contacts from the office building, were employed. Meanwhile, the primary data were gathered through online and offline questionnaires. In data analysis, the numbers and figures are calculated by Excel and ranked to draw the overall comparisons between channels and marketing communications of promotion mix.
Results of data analyzed draw attention to the fact that among the five tools of promotion mix, Public Relations and Personal Selling are the two most effective in terms of both popularity and quality for a larger base of audience they can reach relative to the others. Meanwhile, the least effective marketing communication is Direct Marketing, which includes newspapers, online magazines, website, and social network channels, notwithstanding the explosion of Internet of the last decade. This finding can be justified by the fact that there remains a lack of attention and appropriate approaches from the executives in making use of the

Similar Documents

Free Essay

Research Abstract

...topic laid a solid foundation for creative convergence network studies. However, prior research had no way of incorporating sketching as a communication into the collaborative process. Because of recent technologies, the department now has the ability to incorporate freehand sketching into the collaborative process. This adds a new facet to the process of collaborating. We also explored three different programs commonly used on collaborative team projects: Cintiq tablets, and either flash drives, Tidebreak’s TeamSpot, or TeamViewer. The goal of our research was to examine how technology changes the approach to team design and how technology will aid the creative decision-making process. We worked to compare how group decision-making processes change when in different environments and when different technologies are used. We analyzed use of shared workspace, freehand sketching, keystroke patterns and how well teams work with current technology and software. Thereby, tracking the group’s entire decision-making process. The benefit of our research was two-fold. We contributed to the existing research of team psychology and how collaborative work environments aid the design process. We were also the first research team to conduct how being able to sketch and communicate through sketches adds ease to the design process. Conducting this research also helped us understand research within the fields of creative thinking and architecture, and helped us gain invaluable experience...

Words: 251 - Pages: 2

Free Essay

Mta 620

...intended as an aid to decision-making by managers[1][2] and has been described as possibly the most important part of a business plan.[3] They must be short and to the point. An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary would be meaningless. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer document".[4] An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary would be meaningless. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer...

Words: 315 - Pages: 2

Free Essay

Exec Summary Electronic Discharge

...[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Electronic Discharge Summary EXECUTIVE SUMMARY Electronic Discharge Summary EXECUTIVE SUMMARY S. CHANDE, C. CHAHAL, N. GANDHI, A. HUSSEIN, K. MANOHARON. N. NURU S. CHANDE, C. CHAHAL, N. GANDHI, A. HUSSEIN, K. MANOHARON. N. NURU THE PROPOSAL There were 15 million discharge summaries produced for admissions into hospital last year. A staggering 80% of these were found to be inaccurate or incomplete and another 70% of these were reported as being severely delayed on a regular basis. This compromise to clinical care and patient safety is simply unacceptable.  Our empirical market research has found that the majority of junior doctors, the principal users of discharge forms, were unhappy with the current systems in place. It has also been reported that on average junior doctors spend more time carrying out admin duties than in formal training and teaching sessions. There are electronic discharge systems present however, these have been described as insufficient as they lack comprehensive coding and in some circumstances...

Words: 1303 - Pages: 6

Free Essay

Acct601 Accounting Capstone - Term Paper Templates

...ACCT601 Accounting Capstone - Term Paper Templates Click Link Below To Buy: http://hwaid.com/shop/acct601-accounting-capstone-term-paper-templates/ Get familiar with this Term Paper Template. The items in red are some recommendations of the things that should be covered in each section of the template. Do not include the red explanations – remove them before you complete your Term Paper. [Type the document title] [Type the document subtitle] Author name [Pick the date] Include who you prepared the paper for, who prepared the paper, and date submitted. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Table of Contents 1. Executive Summary. 1 2. Introduction. 1 III. Review of Literature. 1 1. Analysis. 1 2. Recommendations. 1 3. Summary and Conclusions. 1 VII. Appendix x. 1 VIII. References. 1 List the main ideas and section of your paper and the pages in which they are located. The illustrations should be included separately. Make sure that you have page numbers in your paper and list the page number(s) in the table of contents for the page where the appropriate section starts. Helpful Notes: Prepare an outline of your paper before you go forward. The outline is due at the end of Week 5 – which is also the first draft of your paper. Complete a...

Words: 702 - Pages: 3

Free Essay

Happy

...3/17/14 Document- Letter of transmittal (one page = D) D- Table of contents D- Executive Summary Introduction (background & scope)+ Findings + Conclucluions (and/ or recommendations) + (+ IFC =D or more) D- References Letter of transmittal -Authorization (Dr Zlack) -Preview of report & conclusion -Goodwill closing Table of Contents __________ …… 2 ___________...... 3 Align the contents with the numbers correctly. That’s the hardest part. Executive Summary -An “abstract” of report (search academic abstract) Introduction -purpose (problem) *-scope & limitations -Preview of the report organization Scope= What we did do (in the research) Limitations= what we did not do (….) Rules for Graphs * Must be introduced in the text ( in the paragraphs) ----- as you can see from figure 5 see graph 3 * - must be title * must have a legend Speech- Delivery Eye Contact 1. Attention 2. Connection (rapport) 3. Credibility * 4. Confidence Don’t mention do not! Always say Didn’t shouldn’t wouldn’t etc. (catch someone lying) 1 look at everyone 2 Refrain from looking at things 3 Do not read Oral Communication Do’s 1 do have sufficient volume 2 Have a conversational pace 3 Do have vocal variety ( do not memorize) Don’ts 1 Don’t apologize 2 Don’t curse Nonverbal -Posture - Gesture -Attire * Professional or plain * No logos (accessories (limited) ) * No Hats ...

Words: 263 - Pages: 2

Free Essay

Is 300

...citation; arrange the annotated bibliographies in alphabetical order by author. Do not number them at this time. 1. Pick your topic. Be sure it has been approved. Your work for this class must be unique to this class. 2. Choose your sources. Utilize the resources of the UMBC library. Sources must be recent – no more than 3 years old unless they are being used as background information. 3. Review the articles and choose those that provide a wide variety of perspectives on your topic. Article abstracts are helpful in this process. 4. Write the citation and annotation. The complete citation should come first, and the annotation to follow. Include the following for each annotation: a. The reason for choosing this particular article b. The purpose of the work c. A summary of its content d. For what type of audience the work is written – most are NOT written for the “general public” e. Identify strengths, weaknesses or biases in the material Do not copy the abstract as the summary – use your own words to summarize in a few sentences the article’s main ideas. 5. The annotation is written in paragraph format – no bulleted lists. 6. Choose a wide array of sources – authored news sources, peer-reviewed journals, publisher-reviewed journals, magazines, free web sites, conference proceedings. You may have no more than 4 of any one type of source for this project. 7. Include a cover sheet that includes your topic, name and section. Upon completion of the assignment...

Words: 314 - Pages: 2

Free Essay

Project

...Advice for SUNRISE Abstracts Assignment: Draft abstracts due week of July 24 Final abstracts due week of July 31 I A Definition from SCCUR Abstracts must include sufficient information about the nature and significance of the topic, the adequacy of the investigative strategy, the nature of the results, and the conclusions. The abstract should summarize the substantive results of the work and not merely list topics to be discussed. Abstract Content • An abstract is an outline/brief summary of your paper and your whole project. • It should have an intro, body and conclusion. • It highlights major points of the content and answers why this work is important, what was your purpose, how you went about your project, what you learned, and what you concluded. • It is a well-developed paragraph and should be exact in wording. • It must be understandable to a wide audience. • Do not include any charts, tables, figures, or spreadsheets in the abstract body. Abstract Heading Layout 1. Title of paper 2. First name, middle initial, and last name of author. 3. Name(s) of faculty mentor(s) Abstract Body Format Abstracts should follow these guidelines: • In Microsoft Word format • In Times New Roman font, size 12 • No more than 250 words in length • Single-spaced and a single paragraph II Information from the web, some where. What information should an abstract contain? An abstract should: • State the objectives...

Words: 1316 - Pages: 6

Free Essay

Sociology

...UW-Madison Writing Center Writer's Handbook offers advice on writing abstracts and answers questions such as: including: • What is an abstract? • Do abstracts vary by discipline? • What should an abstract include? • What should each section of the abstract look like? (objective, method, results, conclusion, title) • What if my project isn't finished or my results didn't turn out as expected? • How can I fit all of this into just 125 words? • How should I start writing my abstract? • What stylistic techniques will improve my abstract? • What kind of feedback should I get on my abstract? On the "Abstracts: Examples" page, you will also find sample Undergraduate Symposium abstracts from a variety of disciplines. What is an abstract? An abstract is a concise summary of a larger project (a thesis, research report, performance, service project, etc.) that concisely describes the content and scope of the project and identifies the project’s objective, its methodology and its findings, conclusions, or intended results. Remember that your abstract is a description of your project (what you specifically are doing) and not a description of your topic (whatever you’re doing the project on). It is easy to get these two types of description confused. Since abstracts are generally very short, it’s important that you don’t get bogged down in a summary of the entire background of your topic. As you are writing your abstract, stop at the end of every sentence and make sure you are summarizingthe...

Words: 1696 - Pages: 7

Premium Essay

An Abstract Is a Brief Summary of a Research Article

...An abstract is a brief summary of a research article, thesis, review, conference proceeding or any in-depth analysis of a particular subject or discipline, and is often used to help the reader quickly ascertain the paper's purpose.[1] When used, an abstract always appears at the beginning of a manuscript or typescript, acting as the point-of-entry for any given academic paper or patent application. Abstracting and indexing services for various academic disciplines are aimed at compiling a body of literature for that particular subject. The terms précis or synopsis are used in some publications to refer to the same thing that other publications might call an "abstract". In management reports, an executive summary usually contains more information (and often more sensitive information) than the abstract does. SEMIABSTRACT. : having subject matter that is easily recognizable although the form is stylized pertaining to or designating a style of painting or sculpture in which the subject remains recognizable although the forms are highly stylized in a manner derived from abstract art. International Painter David S. Painter (born 1948) is an associate professor of international history at Georgetown University. He is a leading scholar[1] of the Cold War and United States foreign policy during the 20th century, with particular emphasis on their relation to oil. Educational and career Painter studied history at King College (BA 1970), Oxford as a Rhodes Scholar (BA 1973), and the University...

Words: 808 - Pages: 4

Free Essay

Paper

...an annotated bibliography of 25 references that you plan to use for your research paper. This must be in APA format, with a cover page and references that each includes a summary, analysis and reflection. This assignment is due by 12 midnight (EST) on the Sunday of Week 3. Why do an annotated bibliography? The Writing Center at the University of North Carolina at Chapel Hill provides an excellent response: A good annotated bibliography: • encourages you to think critically about the content of the works you are using, their place within a field of study, and their relation to your own research and ideas. • proves you have read and understand your sources. • establishes your work as a valid source and you as a competent researcher. An annotated bibliography is a list of sources and includes APA formatted references to the articles, books and resources (all which should have been found through the Liberty University Online Library) which one has compiled for a research assignment. Following each reference is a brief description and an evaluation of the source. The purpose of an annotated bibliography is to benefit the researcher and provide the content, relevance and quality of the sources. Do NOT simply cut and past the abstract as the annotation, as they are not the same. Abstracts are summaries of a source, whereas annotations also include a short summary. Abstracts include a critical aspect to note the source’s author (why should s/he be...

Words: 432 - Pages: 2

Free Essay

Eigen Value Eigen Vectors

...1 Eigenvalues And Eigenvectors Aamir Nazir Course:- B.Tech 2nd Year (Civil Engineering) Section:- A Roll No.:- 120107002 System ID:- 2012018068 Subject:- Mathematics Subject Code:- MTH-217 Course Code:- CE-107 Teacher Incharge:- Ms. Archana Prasad 2 Contents 1. Abstract 3 2. Introduction 3-4 3. Eigenvectors and Eigenvalues of a real matrix 4 a. Characteristic Polynomial 7-8 b. Algebraic Multiplicities 8-9 4. Calculation 9 a. Computing Eigenvalues 9 b. Computing Eigen Vectors 10 5. Applications 10 a. Geology and Glaciology 10-11 b. Vibration Analysis 11-12 c. Tensor of Moment of Inertia 12 d. Stress Tensor 12 e. Basic...

Words: 4837 - Pages: 20

Premium Essay

Hlpful Hints for Apa

...APA CHEAT SHEET A Guide to Getting It Together Jaycee Hower South Piedmont Community College Abstract A summary of your paper that introduces your reader to the topic you are about to discuss and its’ main points (Bullock, Goggin & Weinberg 2013, p562). There are 3 different types of major abstracts, there are Information Abstract, Descriptive Abstract & Proposal Abstract. Informative Abstracts state in one paragraph the essence of a whole paper about a study or a research project. That one paragraph must mention all the main points of parts of the paper: a description of the study or project, its methods, the results, and the conclusions. (Bullock, Goggin & Weinberg 2013, p150). Description Abstracts are usually much briefer then informative abstracts and provide much less information. Rather than summarizing the entire paper, a descriptive abstract functions more as a teaser, proving a quick overview that invites the reader to read the whole. And last but not least Proposal Abstracts contain the same basic information as informative abstracts, but their purpose is very different. You prepare proposal abstracts to persuade someone to let you write on a topic, pursue a project, conduct an experiment, or present a paper at a scholarly conference. SPCC Library- Http://www.spcc.edu/student/resources/libraries/ Course Textbook – (Bullock, Goggin & Weinberg, 2013.) THE NORTON FIELD GUIDE TO WRITING WITH READINGS AND HANDBOOK I See Fire- Shereen, E...

Words: 295 - Pages: 2

Free Essay

Vcs128

...would also like to expand our deepest gratitude to all those who have directly and indirectly guided us in writing this assignment. Many people, especially our coursemates and team members itself, have made valuable comment suggestions on this proposal which gave us an inspiration to improve our assignment. We thank all the people for their help, directly and indirectly, to complete our assignment. ABSTRACT The purpose of this research is to figure about the Malaysian Contemporary Art. The main idea of this research is to know more about Contemporary Art in Malaysia by researching a Malaysian artist. Contemporary art in Malaysia is diversed and also beautiful. There are things that is useful to search and learn for. The artist that we researched on is Anthony Lau, a Malaysian sculpture artist. There are a few webpages and also books that we used in the research of the artist. There are also a few paperworks and also pictures to support this research. We learned that Contemporary Art in Malaysia is interesting and fun. We also learned many good values on how to do a good research. Thank you. 1. INTRODUCTION 1.1. HISTORY OF MODERN MALAYSIAN SCULPTURE...

Words: 868 - Pages: 4

Premium Essay

Pop Art

...Primarily in New York in the early 1940’s, a group of artists developed a stylistic diverse collection of art that began a drastic new development in the artistic realm that guided/shifted the perception of art across the globe. Abstract expressionism broke away from the conventional thought in both subject matter and technique, changing the focus to a more inner spiritual expression of impulsiveness and improvisation; the work of abstract expressionist resisted the stylistic labeling that was commonly based upon dynamic movement in contrast to reflection with an open palette of color. Imagination and artistic creativity was the overall basis of abstract expressionism. Even when depicting realistic subject matter the artist utilized extremely spirited, messy brush stokes or no brushes at all, simply dripping/flinging paint onto the canvas with overlapping inspirational sources. Critics of this era did not viewed or even consider abstract expressionism as art, which is similar to every new artistic form that emerged before them. Many of the initial artists of this movement lived in New York and met in a tavern located in Greenwich Village, thus, the movement was also given the name The New York School. One of the most notorious members of this group was Jackson Pollock, who became so well known for his dip and splatter form that many gave him the nickname “Jack the Dripper;” Pollock utilized drips and lines to stimulate emotion versus portraying distinctive subject matter...

Words: 1272 - Pages: 6

Free Essay

Abstract Expressionism

...radical new directions in art—and shifted the art world's focus. Never a formal association, the artists known as "Abstract Expressionists" or "The New York School" did, however, share some common assumptions. Among others, artists such as Jackson Pollock (1912–1956), Willem de Kooning (1904–1997), Franz Kline (1910–1962), Lee Krasner (1908–1984), Robert Motherwell (1915–1991), William Baziotes (1912–1963), Mark Rothko (1903–1970), Barnett Newman (1905–1970), Adolph Gottlieb (1903–1974), Richard Pousette-Dart (1916–1992), and Clyfford Still (1904–1980) advanced audacious formal inventions in a search for significant content. Breaking away from accepted conventions in both technique and subject matter, the artists made monumentally scaled works that stood as reflections of their individual psyches—and in doing so, attempted to tap into universal inner sources. These artists valued spontaneity and improvisation, and they accorded the highest importance to process. Their work resists stylistic categorization, but it can be clustered around two basic inclinations: an emphasis on dynamic, energetic gesture, in contrast to a reflective, cerebral focus on more open fields of color. In either case, the imagery was primarily abstract. Even when depicting images based on visual realities, the Abstract Expressionists favored a highly abstracted mode. Context Abstract Expressionism developed in the context of diverse, overlapping sources and inspirations. Many of the young artists had...

Words: 1343 - Pages: 6