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Research in Motion Study

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Submitted By ehill44
Words 469
Pages 2
Eric H. Hill
Research In Motion (RIM),
(NETW583)
November 17, 2014

RIM faced considerable challenges in protecting its intellectual property with enormous outlays of cash to protect its property. These court battles were long, drawn, over many years and in several countries. This extended RIM in too many directions, in too many places. These legal forays into protecting and acquiring patents shifted RIMs focus from an offensive posture of developing new technology for the marketplace through its R & D to a defensive posture of acquiring ill- suited technology to secure its future.
When companies lose focus on innovation and risk taking they have lost their edge. Others are looking to overtake them. In fact, Apple did just that to RIM as the iPhone toppled the once mighty BlackBerry. While many tech companies consider purchasing patents a necessary evil it should exceed the R&D budget. Unfortunately, competitors will often let the behemoths fight among themselves for patented technology while they innovate something completely new. This can give smaller competitors an edge.
RIM’s corporate philosophy was to partner or collaborate rather than to innovate. This is a flawed philosophy which ultimately leads to a company’s demise. This was certainly the case with RIM as it became too diverse with too many partners and no real focus on a core item.
The BlackBerry tried to compete with antiquated technology or simply missed technological advances because of a tone deaf CEO who constantly read technology trends wrongly.
In 2007 Balsillie commented, “"[Apple and the iPhone is] kind of one more entrant into an already very busy space with lots of choice for consumers … But in terms of a sort of a sea-change for BlackBerry, I would think that's overstating it." Co-CEO and founder, Lazaridis, posited in 2008 "The most exciting mobile trend is full Qwerty keyboards. I'm sorry, it really is. I'm not making this up.” He completely missed that consumers would favor the touch screen over the Qwerty keypad.
RIM established itself as a company for email technology in the wireless mobile industry. Its success was hit after hit initially starting in 1984. RIM was the first company in North America to develop connectivity products for wireless packet switched networks. In 1998 RIM began forging alliances. Patent holding companies took notice. These companies waited as RIM continued growing. As the opportunity became optimal they began to sue. These various suites are a major reason focus lost on its core business.

References

http://investorplace.com/2013/01/a-brief-history-of-research-in-motion/#.VGl_Nvl3CA0 http://online.wsj.com/articles/SB124775322296051701 http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf http://www.theguardian.com/technology/2012/jun/29/rim-chiefs-best-quotes http://www.zdnet.com/nokia-rim-settle-wi-fi-patent-battle-legal-spats-dispersed-7000009126/

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