Free Essay

Research Introduction

In: Business and Management

Submitted By rainboa
Words 577
Pages 3
Research Introduction

1. Research Topic:

The availability to attracting places of Chiang Mai as tourists’ destination

2. Research Background:

Known as the ‘Rose of the North,’ the city of Chiang Mai is hailed by the Tourism Authority of Thailand as “a cultural and natural wonderland with ethnic diversity, a multitude of attractions, and welcoming hospitality.” Dotted with spectacular Buddhist temples and stupas, the former capital of the Lanna kingdom has played second fiddle to Thailand’s beach resorts in terms of tourism popularity. Although it will probably never catch up, which may not necessarily be a bad thing, it is set to benefit big time as improved transportation infrastructure strengthens the connectivity between North Thailand and the entire Greater Mekong Sub region. (Imtiaz, 2013)

Research Problem:

Chiang Mai ranked eighth of the top 10 destinations in Asia that have witnessed the biggest increase in positive traveler feedback and traveler interest, year-over-year based on Trip Advisor’s 2012 Traveler’s Choice Destinations on the Rise survey. (Wanwisa, 2012)

Chiang Mai is not a “mass-market” tourism destination, not yet anyway. But with growing transportation links throughout the entire sub-region, it could quickly become one. The more roads and highways are built, the more real estate developers and travel industry executives add accommodation units. A new convention center is also due to open in 2013, which will give Chiang Mai a major marketing fillip.

Research Introduction:

In terms of quantity of visitor arrivals, the future is bright. However, as with many other parts of Thailand, it’s the quality that will matter. With Thailand having crossed the 21 million arrivals mark in 2012, and projecting more than 23 million in 2013, destinations such as Chiang Mai will prove be a lynchpin in the ongoing debate over the management of tourism growth. (Imtiaz, 2013)

3. Research Objective:

To determine the availability that the way to attracting the places of Chiang Mai to the destination of tourists in Thailand and abroad.

4. Research Scope

Research Content:

This study will examine the factors influencing tourists in Thailand and abroad to choose Chiang Mai as their destination by focusing on the factors when choosing a destination of tourists such as public transport in Chiang Mai, eating and drinking, presence of areas of natural beauty, nightlife, hospitality of inhabitants, concern for the environment, and cost of living.

Target Population:

This study will focus on tourists who are currently enrolled at Chiang Mai both from Thailand and abroad.

Location of Investigation:

This study will be conducted in Chiang Mai province during weekend.

5. Research Contribution:

This study will provide a better understanding about the factors influencing tourists in Thailand and abroad to choose Chiang Mai as their destination. The results of the study will be useful for tourism industries to improve the image’s quality of Chiang Mai to attracting tourists to choose Chiang Mai as their destination. In addition, it will help tourism business to develop effective marketing strategies to attract more tourists to Chiang Mai.

6. Definitions of technical terms

- Availability is the present and ready for use or at hand or accessible

- Attraction is a characteristic or quality that provides pleasure or attractive feature

- Destination is the predetermined end of a journey or voyage

References:

http://www.ttrweekly.com/site/2012/11/chiang-mai-a-rising-star/

http://www.lookeastmagazine.com/2013/02/chiang-mai-north-thailand-set-to-boom/#sthash.DCaaBPkY.dpuf

http://s.zoomerang.com/Survey/WEB228KUHCUGSE

Responsible:

Panadsada Lohutangkul (Bow) 541110070006

Similar Documents

Free Essay

Introduction to Mini Research Paper

...PSY 302 The following 6 slides are an example (my writing) of how the introduction can be structured. If I were to use this as an actual introduction, it would be 2 paragraphs; I have broken it into 6 slides so that it is easier to see the separate pieces. Each of the slides has a note explaining its connection to the introduction. Paragraph 1 This slide shows the general introduction of the primary concept (selfperception), and a secondary topic (generational differences) to begin the paper. The so-called Millennial Generation, those born between 1982 and 2000, have often been characterized as narcissistic, self-serving, and because of social media sites such as Facebook, selfaggrandizing. There is plenty of evidence to suggest that this line of thinking is both fact and fiction. Indeed, some suggest that it is not generational, but rather developmental, meaning that the current age of the average millennial is somewhere in the 20s, which is a period when individuals often display inflated self-perceptions. Paragraph 1 This slide shows the beginning of the literature review. The underlined portion is the transition from the previous idea/paragraph. Trzesniewski et al. (2008) specifically asked this question, testing the hypothesis of whether there are crossgenerational differences in levels of narcissism among US college students. Their findings support the notion that the Millennials are no more or less narcissistic than previous generations of college...

Words: 531 - Pages: 3

Premium Essay

Introduction To Research Methodology

...RESEARCH METHODOLOGY 1.1. INTRODUCTION Research methodology is perhaps the most significant aspect of a research study (Blessing & Chakrabarti 2009). It is with the aid of research methodology the course of the research is determined. In other words as stated by (S. R. Brown 1996), the research methodology is the very skeletal structure of the research study. Methodology according to many researchers is considered to be the deciding factor behind the success and effectiveness of the research study (Kitzinger 1994). This is mainly because of the fact, it is based on the very method of data collection and data analysis outcomes of the research study get determined (Davison 1998). The methodology also helps to decide the process of data collection...

Words: 5109 - Pages: 21

Premium Essay

Introduction to Market Research

...MARKET RESEARCH ASSIGNMENT I TOPIC: MARKET RESEARCH – Need, Tools and Examples ABINAYA NARESH ANANTHAKRISHNAN ANANTHAPADMANABHAN P ARUN PRASANNA A.P ASWIN KUMAR U.K WHAT IS MARKET RESEARCH Market research is any organized effort to gather information about markets or customers. It is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research provides important information to identify and analyze the market need, market size and competition. Firms conduct research on a continual basis to maintain a competitive edge and keep up with market trends. Regardless of whether the business is starting or expanding, market research is vital to understanding the target market and increasing sales. NEED FOR MARKET RESEARCH The need for market research arises from the need of information for businesses – information about customer needs, competition, market demand, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment, characterised by frequent: Changes in technology – enabling newer products and new production processes (e.g. switching of screens to OLEDs) Changes in consumer tastes –the demand for some products declines, whilst others will...

Words: 1676 - Pages: 7

Premium Essay

Structure and Pattern of Introduction of Business Related Discipline Research Articles

...Structure and Pattern of Introduction of Business Related Discipline Research Articles Qing Tian I. Introduction Business and economics papers have made a significant contribution to the development of the corporations and economics growth. However, it may be difficult for the readers to fully understand the materials if the structure of the papers is very complicated. In recent decades, there is an increasing trend in the complicacy of business and economics papers (Ellison, 2000). This phenomenon will induce more complexity in comprehending profound research papers. Regarding it, some basic models have been invented to give a general guideline of the building blocks of the research papers. For example, for writing an introduction of an article, Swales (1990) introduced a rhetorical pattern called create-a-research-space (CARS) which segments the introduction into three major parts, namely move 1, 2 and 3. The move 1 aims to give a background information of the topic of the research paper, depicting a general picture of which area the paper will fall into. The next move known as niche basically serves to connect move 1 and 3, illustrating the motive and inspiration of the paper (Swales & Feak, 2012). Followed by niche is the main purpose of the article. By presenting in either a purposive or descriptive way, the author can show a ultimate goal of the article. However, although some kinds of standardizations have been made to formalize the research papers, the construction...

Words: 2079 - Pages: 9

Free Essay

P1 Introduction to Market Research Unit 10

...MARKET RESEARCH Market research can be referred to as the process of gathering information about a market, product or services or customers. Market research is a specific area of marketing that informs businesses like Kellogg’s about the things consumers need, how best to design products to answer those needs and how to advertise those products to consumers. Market research helps Kellogg’s to plan ahead, for example looking at what products or extensions it should develop and for whom. INTRODUCTION TO THE COMPANY Kellogg Company is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include the following Corn Flakes, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Bear Naked, Morningstar Farms, Famous Amos, Special K, All-Bran, Frosted Mini-Wheats, Club Crackers and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. TYPE OF RESEARCH I WOULD USE FIRST It is more cost-effective for Kellogg’s to conduct secondary research before they start conducting primary research because it allows them to build an understanding of the market and identify any major barriers before committing to expensive research, it also allows them to develop some assumptions, which means Kellogg’s can use the primary research to test its assumptions. SECONDARY RESEARCH Secondary research which...

Words: 972 - Pages: 4

Free Essay

Research Report

...(fax)more | | | | Assignment Research PaperAssignment research paper consists of an assortment of papers. An assignment paper may be at a college level, undergraduate as well as graduate level. So the degree of care that will be required of any strident taking part in this writing research paper procedure will not be the same. The standard of care required at the graduate level will undeniably be higher than that required for a college research paper. Even if you are in a lower level, your degree of expertise may also vary from those of other students. Therefore, your teacher may use this to test you on a lot of things. The assignment will also have different aims. With the aim of the paper in mind, your teacher will use this to determine if the research topic ought to be given to you or you have to select the topic on your own. If the teacher wants to have something particular from the students, for example, their level of understanding of interpretation of question, the topic will be provided to the students.If the idea of your topic has been settled, you will have to compose your assignment paper taking into consideration the basic principles of a good research paper. Your assignment paper will start with an introduction, a body, followed by a conclusion. You should not just jump into the introduction. You can only begin the introduction subsequent to conducting some preliminary research on the research paper topic. Preliminary research is what will give an arrangement...

Words: 598 - Pages: 3

Premium Essay

Dfdadfasdf

...ADVOCACY ESSAY: PEER REVIEW MEMO When you are ready to review a peer’s essay, open this document in one window and the essay in another window (you’ll be cutting and pasting information from the essay into this memo. Place your cursor in the gray field to record your answer. Refer to specific parts of paper by paragraph number. Reviewer’s Name: Karen Adame Title of Essay Reviewed: Intervention Programs for Youth to Reduce Deliquency Author’s Name: Jessica Leal-Rosas Date: 6/4/13 GENERAL COMMENTS Begin by reading your peer’s essay all the way through. Mark areas that are difficult to read, or don’t make sense, or that you think have some grammatical/usage problems. When you have read through the entire essay, come back and choose up to five sentences/areas that you marked for readability. Copy the text and insert it here, along with the paragraph number. You do not have to identify the error or fix it… just locate problems. No more than five sentences:      For the past decades, researchers such as Peter Greenwood have focused their attention…      Indeed, any program that is introduced to help reduce… After having read the whole paper through the first time, write out a few “big picture” comments. What one element of the paper do you think needs the most work before your peer turns it in as a final draft?      There are several grammar errors and to explain what are concepts such as zero tolerance and get tough on crime. If you had to grade it right now based...

Words: 1539 - Pages: 7

Free Essay

Happy

...3/17/14 Document- Letter of transmittal (one page = D) D- Table of contents D- Executive Summary Introduction (background & scope)+ Findings + Conclucluions (and/ or recommendations) + (+ IFC =D or more) D- References Letter of transmittal -Authorization (Dr Zlack) -Preview of report & conclusion -Goodwill closing Table of Contents __________ …… 2 ___________...... 3 Align the contents with the numbers correctly. That’s the hardest part. Executive Summary -An “abstract” of report (search academic abstract) Introduction -purpose (problem) *-scope & limitations -Preview of the report organization Scope= What we did do (in the research) Limitations= what we did not do (….) Rules for Graphs * Must be introduced in the text ( in the paragraphs) ----- as you can see from figure 5 see graph 3 * - must be title * must have a legend Speech- Delivery Eye Contact 1. Attention 2. Connection (rapport) 3. Credibility * 4. Confidence Don’t mention do not! Always say Didn’t shouldn’t wouldn’t etc. (catch someone lying) 1 look at everyone 2 Refrain from looking at things 3 Do not read Oral Communication Do’s 1 do have sufficient volume 2 Have a conversational pace 3 Do have vocal variety ( do not memorize) Don’ts 1 Don’t apologize 2 Don’t curse Nonverbal -Posture - Gesture -Attire * Professional or plain * No logos (accessories (limited) ) * No Hats ...

Words: 263 - Pages: 2

Premium Essay

Comp 230

...online class and work on assignments, and discussion posts. Also a ilab, and short quizes multiple choice. There is also a course project: Your company is currently planning to automate many different system administration tasks. Your manager has asked you to research a system administration task and implement it using VBScript. In addition, your manager would like to see both a proposal that describes the system administration task and a complete VBScript solution with sample output runs. During the first 6 weeks of this course, you will be introduced to a variety of topics in VBScript. These topics include the following. VBScript Introduction: Variables, Constants, and Data Types VBScript Output Methods, VBScript Input Methods VBScript Decision-Making Statements VBScript Loop Structures and Arrays VBScript Procedures and Functions VBScript File Input/Output Methods The Course Project is worth 170 points and is comprised of the following deliverables. Week 3: Outline (30 points) Week 6: Complete proposal (140 points) The following is a list of guidelines for your Course Project, due in Week 6. The complete proposal should include the following. Introduction Description of program (script) Source Code with detailed comments Source Code should contain a minimum 5 out of 6 topics learned during this session. Explain the output along with screenshots of the...

Words: 343 - Pages: 2

Premium Essay

Public Speaking

...your speech? Outdoors or indoors? Noise? Are appropriate teaching tools available? What is the size of the room? Is the audience seated or standing? Is the room hot or cold? Are there chairs or tables? INTRODUCTIONS AND CONCLUSIONS Purposes of the Introduction: To obtain the listener’s attention. To create a favorable first impression; if you lose them here, you may lose them for good. To arouse interest in your subject. To orient the audience to the different parts of your speech. 1. 2. 3. 4. Four Parts to an Introduction: 1. Attention-getting Phase—capture the interest of audience. 2. Orientation Phase—articulate the purpose and identify with audience (why should they listen?). 3. Credibility Phase—what type of expertise do you have? 4. Preview of Main Points—delineate main topics. First: ATTENTION-GETTING PHASE  Ask Audience to Physically Move.  Create Curiosity.  Refer to the Setting or the Occasion.  Compliment Your Audience.  Use a Startling Statement or Statistic.  Use a Quotation.  Use Humor.  Use a Short Story.  Pose a Question. Second: ORIENTATION PHASE  Introduce Your Purpose Statement. (Less Formal Than a Thesis Statement in a Paper.)  Relate Topic to the Audience. Third: CREDIBILITY  State Your Interest, Research, Caring, and Experience in...

Words: 577 - Pages: 3

Premium Essay

Planning a Presentation

...Planning a Presentation © 2013 Learning Development Basic structure (e.g. 20 min presentation) 2 • Introduction (1-2 mins) • Body or discussion: – 3-5 sections (3-5 mins each) • Conclusion (1-2 mins) March 6, 2013 LD Planning a Presentation | www.newcastle.edu.au The Introduction • Greet the audience • Gain their attention – how? • Tell them what to expect – topic, purpose, outline • ‘Housekeeping’ – documents, questions March 6, 2013 3 LD Planning a Presentation | www.newcastle.edu.au The Introduction: tell them what to expect • Topic: – We are discussing the marketing plan of Company X… 4 • Purpose: – We’ll be analysing the current marketing strategy in order to make recommendations for future action • Outline: – We’ll do this through a situational analysis and a SWOT analysis. We will then outline objectives, alternative strategies, and, finally, present an action plan March 6, 2013 LD Planning a Presentation | www.newcastle.edu.au Body of the Presentation • 3-5 Sections – Select key themes/points – Include details to illustrate these – Decide what can be omitted – Don’t have too many visuals • Signpost: introduce & conclude each section 5 March 6, 2013 LD Planning a Presentation | www.newcastle.edu.au The Body (cont’d): ‘signposting’ • Introduce: – Firstly, I’d like to analyse the internal factors for company X… • Conclude: – It is apparent, therefore, that while the company’s capabilities vary, the company’s...

Words: 770 - Pages: 4

Premium Essay

Case Study 2 Internal Control

...Case Study 2 -Internal Control Due by Sunday of week 5, 11:59PM, Mountain Time LJB Company, a local distributor, has asked your accounting firm to evaluate their system of internal controls because they are planning to go public in the future. The President wants to be aware of any new regulations required of his company if they go public so he met with a colleague of yours at a local restaurant. The President of the company explained the current system of internal controls to your colleague. Your colleague has since been promoted to a tax position so she has passed on the information below so you can generate recommendations for the partner at your accounting firm to share with the President of LJB Company. Since LJB Company is a relatively lean organization, they have a lot of faith in their long-term employees. They have one accountant who serves as Treasurer and Controller which streamlines many of their processes. In this dual role, he purchases all of the supplies and pays for these purchases. He also receives the checks and completes the monthly bank reconciliation. The accountant is so busy that the company handles petty cash a bit differently. All employees have access to the petty cash in a desk drawer and are asked to only place a note if they use any of the cash. The accountant has recently started using pre-numbered invoices and wants to buy an indelible ink machine to print their checks. The President is waiting to hear from you if this is a necessary purchase...

Words: 913 - Pages: 4

Premium Essay

Thesis Introduction

...Structuring a Thesis Introduction Posted on February 20, 2013 | 13 Comments A few weeks ago, I had a post on writing introductions, in which I discussed the standard three moves of an introduction. This model works very naturally in a short space such as a research proposal or article but can be harder to realize on the bigger canvas of a thesis introduction. Many thesis writers struggle with the need to provide adequate contextualizing detail before being able to give a satisfying account of their problem. Truth be told, this inclination—the feeling that our problem is so complex that any explanation will require extensive background—can be a bit of a graduate student weakness. Understanding that your thesis can be explained in a compressed fashion is often a step forward, if for no other reason than it can give you the wherewithal to answer the inevitable questions about your thesis topic without the stammering and the false starts and the over-reliance on the word ‘complicated’. I suggest that thesis writers take every possible opportunity to articulate their topic under severe space or time constraints. One possibility: look to see if your campus is having a Three Minutes Thesis competition this term; the first round at U of T is being held on March 22. When I approach a thesis introduction, I start from the assumption that the reader shouldn’t have to wait to hear your guiding problem until they have the full context to that problem. You have to find a way of giving...

Words: 962 - Pages: 4

Premium Essay

Product Life Circle

...starts with the initial product design (research and development) and ends with the withdrawal of the product from the marketplace. It is characterized by specific stages, including research, development, introduction, maturity, decline, and finally obsolescence as the product is removed from the market (discontinued). Each stage is often linked with changes in the flows of raw materials, parts and distribution to markets as production (input costs) is adjusted to face increasing competition. The Product Life Cycle (PLC) is used to map the lifespan of a product. There are generally four stages in the life of a product. These four stages are the Introduction stage, the Growth stage, the Maturity stage and the Decline stage. The following graph illustrates the four stages of the PLC: There is no set time period for the PLC and the length of each stage may vary. One product's entire life cycle could be over in a few months. Another product could last for years. Also, the Introduction stage may last much longer than the Growth stage and vice versa. The Four Stages of the Product Life Cycle 1. Introduction:  This stage mainly concerns the development of a new product, from the time is was initially conceptualized to the point it is introduced on the market. Introduction is a period of slow sales growth as the product is introduced in the market. Profits are non existent in this stage because of heavy expenspes of product introduction. The The great majority of ideas do...

Words: 1111 - Pages: 5

Premium Essay

Torture

...for theirs, because we may have been taught similar ways. I have my writing process broken down into a few different parts. First, I do research and gather information if research is necessary to the paper’s topic. Then, I would start writing the introduction to the paper. Next, I do the actual writing of the paper and describe each topic in more detail. The last step is to, I revise it in case of any errors. I also revise it to make it better. Each step is important in order to make my writing good. I will discuss in depth and detail about each part of my writing process. As soon as I get the topic and know what I am to write about, I think to myself of some of the ideas that I have that could relate to this piece of writing. Often times, I come up with a story in my own life that can relate or something that I know of that can influence my paper to have more meaning, not only to the reader, but also to me. It will make writing the paper easier if you can make a connection to the topic and relate it to yourself somehow. If I don’t really have a way to connect it I just brainstorm for things or ideas that can be included or used in the piece. I make a list of things pertaining to the paper so I can go through the list easier. If it is a really detailed piece, I sometimes use the web process. If it is necessary to the paper, I will research the topic and try to gather more information about it. If not, I just stick to the list or web. Each one of my idea gathering processes has...

Words: 708 - Pages: 3