...Q.1 Discuss the various bases or criteria for segmenting consumer markets. Explain Tanishqssegmentation and positioning strategy.Tanishq from the house of Tata entered the jewellery market as a national retail chain that providedmade the audience with jewellery of high design value and reliable worth. it its consumers believein the purity of their jewellery by introduction of Karat meters. These instruments helped theconsumer measure the purity in a non- destructive manner. Another positioning strategy used byTanishq were promotions by fashion shows to increase the shopping experience. It also catered tothe mass by their differentiated designs for everyone be it contemporary, tradition, Indian orInternational audience. It also created exclusive Tanishq outlets and also launched its new collectionat a quicker rate than its competitor. Tanishq also came up with new marketing promotions withevery new collect to attract consumer. Tanishq overall segmented its consumers in differentpromotional manners and focused more on in-store promotions than advertising to make the brandmore accessible.Q.2 What are Tanishqs key brand values or brand strengths? Explain. y Tanishq has a range of differentiated designs like contemporary, tradition, Indian orInternational to suit everyones needs and demands. y Tanishq established itself as reliable in terms of purity by introducing Karat meters in theIndian market for the first time. y The Tanishq portfolio comprises of a wide...
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...CHAPTER 3 RESEARCH METHODOLOGY Research Design This chapter presents the methodology of the study by which the research activities were undertaken. This included the research design, the subject of the study, the locale, the research instruments, data gathering procedure and statistical treatment of data. Method of Study This study used the descriptive correlation method since its purpose was to determine the existing condition of the students’ study habits and their academic achievement. Moreover, it also described the existing relationship between students’ academic achievement and their learning environment. According to Good and Scales, a descriptive investigation includes all the studies that support to present facts concerning the nature and status of anything – a group of persons, a number of objects, a set of conditions, a class of events, a system of thought, or any kind of phenomena which one may wish to study. Subjects of the Study The subjects of the study were the Fourth Year High School students from Public and Private schools in Taguig. See Table 1 for the breakdown of sample. Table 1 School Type Male Female Total Total This study focused on the study habits and learning environment in relation to the academic achievement of Fourth Year level students of President Diosdado Macapagal High School, Signal Village National High School, Athens Academy and Royal Era which were utilized as the samples of the study. It was composed of...
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...INTERNATIONAL MANAGEMENT INSTITUTE RESEARCH METHODOLOGY ASSIGNMENT - I Submitted to: Submitted by: Prof. Dinesh Khurana Sweta Singh 14PGDMHR44 2014-2016 Q.1. Does the opening vignette in the beginning of this chapter require research? Why/why not? In case your answer is yes, what type of research would you advocate to EEE? Yes, it does require research and explanatory research is required for EEE as a detailed and thorough findings are to be aimed at. Q.2. You are a business manager with the ITC group of hotels. You receive a customer satisfaction report on your international hotels from the research agency to which you had outsourced the work. What or how will you evaluate the quality of work done in the study? Customer satisfaction report should focus on issues like what are the services with which customers are not very satisfied. So this can be seen through the revenue generated from various services. Also which hotel among the group of hotels customers find the best. Whether the revenues generated from the hotels match the results of the survey. If research shows any particular aspect that customers feel is missing in the group of hotels. Q.3. A lot of business magazines conduct surveys, for example the best management schools in the country; the top ten banks in the country; the best schools to study in, etc. What do you think...
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...RESEARCH METHODOLOGY ( For Private Circulation Only) Reference: 1. Dawson, Catherine, 2002, Practical Research Methods, New Delhi, UBS Publishers’Distributors 2. Kothari, C.R.,1985, Research Methodology- Methods and Techniques, New Delhi, Wiley Eastern Limited. 3.Kumar, Ranjit, 2005, Research Methodology-A Beginners,(2nd.ed.),Singapore, Pearson Education. Step-by-Step Guide for RESEARCH: a way of examining your practice… Research is undertaken within most professions. More than a set of skills, it is a way of thinking: examining critically the various aspects of your professional work. It is a habit of questioning what you do, and a systematic examination of the observed information to find answers with a view to instituting appropriate changes for a more effective professional service. DEFINITION OF RESEARCH When you say that you are undertaking a research study to find answers to a question, you are implying that the process; 1. is being undertaken within a framework of a set of philosophies ( approaches); 2. uses procedures, methods and techniques that have been tested for their validity and reliability; 3. is designed to be unbiased and objective . Philosophies means approaches e.g. qualitative, quantitative and the academic discipline in which you have been trained. Validity means that correct procedures have been applied to find answers to a question. Reliability refers to the quality of a measurement procedure that provides repeatability and accuracy. Unbiased...
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...RESEARCH METHODOLOGY. 3.0. Introduction. Research methodology is concerned with the explanation of all the techniques and methods of carrying out specific research, how data will be gathered and collected from the various sources of data and the analysis of the collected data and how the data is processed together with other adopted strategies with the purpose of arriving at valid conclusions. In this chapter, the research design, method of study, subjects, instruments used and the procedures for administration of the instrument and the data collection are presented. 3.1. Research Design. The research design is concerned with the structuring of an investigation for the purpose of identifying the relevant...
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...simple terms methodology can be defined as, it is used to give a clear cut idea on what the researcher is carrying out his or her research. In order to plan in a right point of time and to advance the research work methodology makes the right platform to the researcher to mapping out the research work in relevance to make solid plans. More over methodology guides the researcher to involve and to be active in his or her particular field of enquiry. Most of the situations the aim of the research and the research topic won’t be same at all time it varies from its objectives and flow of the research but by adopting a suitable methodology this can be achieved. Right from selecting the topic and carrying out till recommendations research methodology drives the researcher in the right track. The entire research plan is based on the concept of right methodology. More over through methodology the external environment constitutes the research by giving a depth idea on setting the right research objective, followed by literature point of view, based on that chosen analysis through interviews or questionnaires findings will be obtained and finally concluded message by this research. On the other hand from the methodology the internal environment constitutes by understanding and identifying the right type of research, strategy, philosophy, time horizon, approaches, followed by right procedures and techniques based on his or her research work. In other hand the research methodology acts as the...
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...means identification and description of the history and well def and nature of a well-defined research problem with reference to the existing literature. He added that background information in your introduction should indicate the root of the problem being studied, its scope and the extent to which previous studies have successfullyinvestigated the problem, where the gaps exist that your study attempts to address. Introductory background information differs from a literature review because it places the research problem in proper context rather than thoroughly examining pertinent literature. In recent years, the use of social networking sites has grown tremendously especially among the teens and high school students. However, very little is known about the scale of use, the purpose, how students use these sites and, more specifically, whether these sites help or harm their academic progress, (Miah, Omar and Golding, 2012) Kumar (2005) asserts that research objectives refer to what researcher studies for. The research objectives are categorized into two categories that are the main or general objective and sub objectives or specific objectives. Kumar says main objectives are what the research has thrust to conduct research while sub objectives identify the specific issues researcher proposes to examine. The objective should be clear stated the main aim of the researcher to conduct research as well as...
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...Research Methodology The previous chapters presented an overview of the research which have a direct relationship with the objectives of this research. Choosing an appropriate research methodology is an essential part in defining the steps to be taken to answer the research questions. Therefore, this chapter explains in depth the methodology that has been used to carry out this research. The main objective for this research is to build an equalization for MDM to compensate for the channel's imperfections and recover the original data. Therefore, this research is considered is one of exploratory research. Basically the main purpose of this chapter is to show the approaches that used executing this research and demonstrating of how the approaches...
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...3.1 Introduction: Research methodology is a means to determine the research dilemma systematically. This consists of the several means to collect data and analyze them. It is a plan that describes the process in which the research will determine, and this will determine the way that will apply in the research. The methodology will determine how the data will be collected and what the design is, and ways will be applied(AL-Moqbali,2017). In addition, it describes the actions of the research and how they are progressed to research to the research outcomes. "Methodology is the systematic, theoretical analysis of the processes applied to a field of research. It includes the theoretical analysis of the body of methods and principles associated with...
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...When doing research it is very important to have a logical framework that will be used to examine the question without this framework the research question is destined to fail. This framework is the methodology that is chosen. The methodology that is chosen will steer the direction that the research will take. There are 3 basic types of methodology that can be used; qualitative, quantitative, and mixed. Qualative research methodology is observing and analyzing behaviors, trends, and patterns by using focus groups, seminars, surveys, interview, and forums (AIU, 2012). That data that is collected is generally nonnumeric and focuses on groups of people or objects (Editorial Board, 2011). Quantitative research uses relationships between variables, both independent and dependent. This type of research can be used in observational and experimental research. The difference between qualitative and quantitative research is that quantitative research focuses on hypothesis testing (2012). Quantitative data is generally a numeric measurement (2011). The mixed methodology is a combination of qualative and quantitative research because of this it is thought to be the most powerful methodology (2012). The data collection tool (direct observation, interviews, survey, questionnaires, and experiments) used depends on the type of data being collected, the amount of data being collected, the quality of the data being collected, the time frame in which the data needs to be collected, and the cost...
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...Research Methodology | Name: PeterKungeke | Student Number: 25353365 Assignment Number: 1Course Code: PBSC 811 PECDue Date: 16th June 2014 | | Table of Contents Section 1: Introduction 2 Section 2: Identify a topic of interest 4 Section 3: The problem statement and literature review 5 Section 4: Formulating research questions, research objective and hypothesis 6 References: 8 Section 1: Introduction 1.1 Scientific vs non-scientific knowledge This observation is based on non-scientific knowledge. The researcher seems to have just observed the situation and based his hypothesis without quantified evidence. Its seems his hypothesis is an observation from a small group of people and it is elevating his perceptions that employees from North West tender CV ‘s with limited information when they apply for jobs in Gauteng. The statement lacks a systematic way of observation; it’s not derived from a controlled observation and might be difficult to replicate. The statement sounds to be very peer opinionated or tradition (Welman, 2011: 3). 1.2 Ethics in research This study will not adhere to the principles of research according to William (2011: 42-50) as below; * The researcher is not honest; she is copying the American study which could also amount to plagiarism. * She blames the managers prior to doing the research by saying that their work is below average and gives them an upfront fact that they experience burn out. * She has no respect...
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...Research Methodology Name Institutional Affiliations Chapter III: Research Methodology 3.1 Introduction The methodology chapter will identify and discuss the methods of research applied in the current study and justify their ability to achieve the predetermined objectives and aims. The principal concepts for discussion in the chapter will include the type of research, time and location of research, sampling and data collection, measures of variables, data analysis, and the ethical consideration in the order. The selection of the research methodology is crucial in the achievement of the aims and objectives and, as a result, it should have a significant level of priority and consideration of the expectations and most viable options. A reflection of the reality and practicability of abstract ideas are key concepts in the development of a realistic and highly performing approach to research that will reach the laid expectations through the use of the available instruments and knowledge (Creswell, 2014). The methodology adopted for a study should always be the one with the potential to provide the best results with the input of the least resources, especially with the consideration of the value of time. The introduction and literature review chapters of the dissertation provide the foundation for the current section as they provide the definitions and relationships of the subjects. The hypotheses developed from the cumulated knowledge are the principal measurements necessary...
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...Dictionary definitions provide a useful basis for the operationalization or measurement of your concepts in the data collection stage of the research process. B in Scientific research we can't depends on too general unspecialized sources of definitions such as dictionary, encyclopedias, newspaper, we should carefully choose guiding definitions of variables/ concepts, because they will help in explanation for the relationships between variables in the chosen model, in addition, these definitions will serve as a basis for the operationalization or measurement of our concepts in the data collection stage of the research process, so we must choose the relevant definition from reliable specialized source of knowledge, such as peer-reviewed scientific journals. for example the definition of absenteeism varies widely in the literature reviews, some counts the temporary workers, other doesn't, so I have to choose the one that matches my local setting (9 elements), and the definition should be derived from a reliable scientific peer-reviewed sources. A. true B. false "What cannot be seen as purpose of a causal study? " C Making sure that all relevant variables are included in the study, is not from the purpose of the causal study, as it doesn't imply a cause and effect relationship a. Understanding the dependent variable. b. Predicting the dependent variable. c. Making sure that all relevant variables are included in the study. d. Explaining...
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...INTRODUCTION Welcome to Research Rundowns, a blog intended to simplify research methods in educational settings. I hope this site can serve as a quick, practical, and more importantly, relevant resource on how to read, conduct, and write research. The contents are an expansion and revision of my class materials, intended for use as a refresher or as a free introductory research methods course. Topics are organized into five main sections, with subsections (in parentheses): * Introduction (INTRO)–a brief overview of educational research methods (3) * Quantitative Methods (QUANT)–descriptive and inferential statistics (5) * Qualitative Methods (QUAL)–descriptive and thematic analysis (2) * Mixed Methods (MIXED)–integrated, synthesis, and multi-method approaches (1) * Research Writing (WRITING)–literature review and research report guides (5) Most subsection contains a non-technical description of the topic, a how-to interpret guide, a how-to set-up and analyze guide using free online calculators or Excel, and a wording results guide. All materials are available for general use, following the Creative Commons License. Introduction (INTRO)–a brief overview of educational research methods 1. What is Educational Research? (uploaded 7.17.09) 2. Writing Research Questions (uploaded 7.20.09) 3. Experimental Design (uploaded 7.20.09) ------------------------------------------------- Experimental Design The basic idea of experimental design involves...
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...CHAPTER 4 Research Methodology and Design 4.1 Introduction All research is based on some underlying philosophical assumptions about what constitutes 'valid' research and which research method(s) is/are appropriate for the development of knowledge in a given study. In order to conduct and evaluate any research, it is therefore important to know what these assumptions are. This chapter discusses the philosophical assumptions and also the design strategies underpinning this research study. Common philosophical assumptions were reviewed and presented; the interpretive paradigm was identified for the framework of the study. In addition, the chapter discusses the research methodologies, and design used in the study including strategies, instruments, and data collection and analysis methods, while explaining the stages and processes involved in the study. The research design for this study is a descriptive and interpretive case study that is analysed through qualitative methods. Questionnaires were used to evaluate participants’ WebCT skills (before the course starts) and to determine their levels of satisfaction in the course (at the end of the case study). A descriptive statistical method was used to analyze the student satisfaction survey. Participant observation, face-to-face interviews, focus-group interviews, questionnaires, and member checking were used as data collection methods. Furthermore, the justification for each of the data collection methods used in the study...
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