...Module Assessment Project Management and Research Methods BY Clifford Imaguezegie ABSTRACT The fast growing telecoms industry in a dynamic environment requires effective innovation management, strategic collaboration and stringent product development processes. In achieving this, project management principles, tools and techniques as well as appropriate and applicable research processes need to be applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques. Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future. Table of Contents 1. Introduction …………………………………………….……..………………... 4 2. Marketing Campaign and Planning...…………………….….……..……………... 5 2.1. Strategy Development ……………………………….…….………..…………... 5 2.1.1. Market Review .…..…………………………………….………..…………. 5 2.1.2. Technology Review …..…….………………………….…………..……….. 6 2.1.3. Strategy Analysis …..…………………………………….…………..……... 7 2...
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...Importance and Benefits of Conducting Research What is research method? Research method is defined as “the term method in the entire research process or project can be considered as tool or technique which help researcher obtain, collect and analyze data or different types of information” Saundra et al. (2003). Research methods are used by all students, teachers, and professionals in every aspect . There are several different methodsto use when conducting research in which data to be collected when doing research. The most effective methods used are by observation, interviews and questionnaires. According to Saunders et al. (2003), there are two types of observation and each of them is responsible for collecting different types of data. The first observation type is participant observation which is primarily employed to acquire qualitative data and focus much of effort on identifying the particular meaning behind each action and behavior. Compared with participant observation, the other types of observation is are structured observation which is quantitative-based and concentrates more on the frequency of each action and behavior. In this observation phase, however, the researcher was using structured observation in terms of data collection. Gill and Johnson (1997) mentioned that participant observation requires researcher to fully participate into the life and environment of their targeteding group and activities, not just simply to observe it but try to feel it. ...
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...Introduction… Pg 3 Evaluation of Research as Quantitative… Pg 4 Evaluation of the Methodology… Pg 5 Explanation on how the researcher used this method… Pg 6 Comments on the contribution of the research… Pg 7 Conclusion… Pg 7 References… Pg 8 Introduction “Friction between Public Relations( PR) and advertising( marketing) comes from bad organizational alignment,” says Scott( Anonymous 66:3). This quote shows us there are many discrepancies between both fields. This quantitative study was conducted by Miss Margalit Toledano, from the “Management Communication Department” of The University of Waikato, New Zealand. By using questions compiled in the form of a survey, 39 New Zealand practitioners were tested. The research problem, questioned the influence of inter-profession challenges, by examining the differences between the PR and advertising industries (Toledano 230). This research problem is significant, because the results of the study showed that PR practitioners were not able to take advantage of the technology, such as social media, in an effort to leverage their professional status or improve their position within the company. This problem is made worse, through the reality that both PR and advertising are still looking for ways to benefit from social media, and both industries are still in the infancy stage of using social media. This research is important because “Social media promises...
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...RESEARCH DESIGN OPENING QUESTIONS 1. What is a research design and what are the kinds of basic research designs? 2. How can the basic research designs be compared and contrasted? 3. What are the major sources of errors in a research design? 4. How does the researcher coordinate the budgeting and scheduling aspects of a research project? 5. What elements make up the marketing research proposal? 6. What factors should the researcher consider while formulating a research design in international marketing research? 7. How can technology facilitate the research design process? 8. What ethical issues arise when selecting a research design? AUTHOR’S NOTES: CHAPTER FOCUS This chapter provides an overview of research design. A definition and a classification of research designs are presented. The differences between exploratory and conclusive research designs are discussed. The three basic types of research designs, namely exploratory, descriptive, and causal, are described and a comparative analysis of these designs is presented. The potential sources of errors in research designs are covered in some detail. The budgeting and scheduling of a marketing research project, as well as the preparation of a marketing research proposal, are covered. This chapter is similar to competing texts with regard to the material on the basic types of research designs. It is different in that it presents a comparative analysis of these designs and also gives a unified treatment...
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...CHAPTER 0NE 1 INTRODUCTION 1.1 Introduction This dissertation is concerned with research specifically looking at the relevance of istisna’ for financing infrastructure projects, the potential barriers and strategies identification to implement in Malaysia. The purpose of this chapter is to provide an overview of the research conducted. It will discuss on the general ideas of the study. The points to be discussed in this chapter are: • Background to the research • Problem statement • Research aim and objectives • Scope of the research • Research questions • Methodology outline • Significance of the research • Structure of the research • Summary 1.2 Background to the research Infrastructure has become important in supporting a nation’s...
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...This part focuses on the research designs, methods, sampling and data collection procedures for the study. 3.1 STUDY SITE This study will be conducted in Mahalapye in the Central District of Botswana. 3.2 STUDY DESIGNS The study utilised the descriptive research design. According to Barbie (2010) descriptive design focuses on describing situations. The descriptive designs in a social research are geared to answer the “what, where, when and how” questions normally asked in research. Furthermore, Bickman and Rog (1998) also suggest that descriptive studies can answer questions such as “what is” or “what was.” This research design was therefore chosen as most of the questions in this study are the “what” questions. For instance the study will...
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...Rottmann, Sacks, and Reeve (2015) uses comparative analysis of qualitative data, which they collected through nine focus groups and seven interviews. Beck (2014) utilize a mixed methods methodology to try and determine what predicts servant leadership behaviors. This research was conducted because one of the major problems with servant leadership is the lack of empirical research conducted in this area. The mixed method research model was used because the researcher did not believe that only a qualitative or quantitative research study would give a complete picture of the topic. The researcher selected the servant leadership questionnaire (SLQ), which was divided into two parts. I have been familiar with qualitative, quantitative and the mixed...
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...Business Jill Tobias Rasmussen College This paper is being submitted on July 19, 2015, for Susan Zappia course Business Research Analysis GEB 3124. Starting a business can a time be a very difficult task to undertake since it involves full commitment and researching on the consumer needs. For a business to succeed, it should have taken into consideration the market needs of individuals. A business research is a vital requirement that should never be left out when considering a business project. The success of a business is mostly determined by the depth or research you conducted before establishing the business. When a business research is shallow, it is expected that the business will fail in the long run if different strategic measures are not used to keep it in the market. There are several types of research that should be undertaken for a business project to be successful. First, conducting a field research is crucial to in enabling the investors establish the needs of the community. This type of research will be a success if done in collaboration with the cultural anthropologist. These anthropologists will help you in identifying the needs of people in that community. Additionally, the field research can be achieved by taking a step of interacting with the consumers of your target market. It would be a challenging task to innovate a product for the consumers without first identifying what they require. Similarly, you can engage third party who understands the needs...
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...Research methods and dissertation MSc Business and Management Project Proposal Hemis No.: 511381 Date: January 31, 2013 Table OF Contents 1. Title of the research----------------------------------------------------------2 2. Summary of the project------------------------------------------------------2 3. Structure of the final report--------------------------------------------------3 4. References---------------------------------------------------------------------4 5. Methodology------------------------------------------------------------------7 6. A consideration of any ethical issues involved in carrying out the research-------------------------------------------------------------------------8 7. A critical discussion of project----------------------------------------------8 8. A work schedule---------------------------------------------------------------9 1. Title of the research: The impacts of promotion in the company 2. Summary of the project This essay will focus on why promotion in the company is so important, what are the problems about promotion insides of company and how to solve those problems. Then I will use questionnaire to prove which way is the ways to solve those problems that staff can accept easily. This project can help company to improve their promotion system. Give the reader some ideas about job promotion. Job promotion is an important incentive measures in the enterprise human resources management...
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...Understanding Business Research Terms and Concepts: Part 1 Business research is the key to understanding how to promote sales and increase company efficiency. It helps managers to be successful, and prepares them to make smart business decisions to help the business grow. Companies may choose from a variety of approaches to conduct their research. Both qualitative and quantitative research methods are reliable in aiding to achieve success. But, no matter the approach or method of research taken, there will always be key points to look out for when doing business research. Such as, the importance in learning what makes your product or service stand out against other competitors in the industry and how to market it in that manner to consumers. Brands and Consumer Behavior Marketing to the appropriate target is the goal in which to be achieved for almost every business. When a business puts its focus on the needs and wants of their proposed consumers, the chances of reaching that consumer is more likely. In this research, a questionnaire was developed to explore the correlation of brand image and brand equity with consumer purchase intention. Meenaghan (1995) defines brand image as product knowledge that enables consumers to identify a specific brand. Blackwell, Miniard, and Engel (2005) describe how brand image has both tangible and intangible associations for consumers. Bhat and Reddy (1998) define brand image as an information prompt. When it comes to brand equity;...
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...Qualitative and Quantitative research Quantitative Research Quantitative Research options have been predetermined and a large number of respondents are involved. By definition, measurement must be objective, quantitative and statistically valid. Simply put, it’s about numbers, objective hard data. The sample size for a survey is calculated by statisticians using formulas to determine how large a sample size will be needed from a given population in order to achieve findings with an acceptable degree of accuracy. Generally, researchers seek sample sizes which yield findings with at least a 95% confidence interval (which means that if you repeat the survey 100 times, 95 times out of a hundred, you would get the same response), plus/minus a margin error of 5 percentage points. Many surveys are designed to produce a smaller margin of error. Qualitative Research Qualitative Research is collecting, analyzing, and interpreting data by observing what people do and say. Whereas, quantitative research refers to counts and measures of things, qualitative research refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and description of things. Qualitative research is much more subjective than quantitative research and uses very different methods of collecting information, mainly individual, in-depth interviews and focus groups. The nature of this type of research is exploratory and open-ended. Small...
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...via the weeks’ discussion questions. Much of the article was regarding methods of collecting data using modern technology. The author’s suggestion was to use the newer methods “in conjunction with tried-and-true research methods” (Thomas, 2013). The reasoning is, “they just might help us identify fresh solutions to a range of marketing problems” (Thomas, 2013). Some of the technologies discussed within the article include video cameras, GPS, and near-field communication (NFC). According to the article, video cameras are a good way, for respondents to a survey, to record videos of different settings and events and submit them as part of their answers to the surveys. The article continues to suggest GPS can be used to plot “traffic patterns through shopping centers, neighborhoods and cities” (Thomas, 2013). The suggestion is also made that “surveys can be triggered at particular geographic points” using GPS (Thomas, 2013). A new concept introduced to me through this article is that of NFC. NFC is a system that permits radio communication between smartphones and other devices by bringing the devices together. A system currently in place that uses this technology is Google Wallet. Google Wallet is a method of replacing traditional credit cards. The author of the article explains that qualitative research benefits much from wireless devices such as smartphones and tablets. “Participants in qualitative projects can respond on the go or while visiting particular stores or geographical...
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...CONDUCTING SECONDARY RESEARCH TABLE OF CONTENTS OVERVIEW OF SECONDARY RESEARCH .......................................................................... 3 Steps Involved in Secondary Research........................................................................................ 3 Advantages and Disadvantages of Secondary Research ............................................................. 4 Deciding Whether or Not to Outsource Secondary Research ..................................................... 5 OUTSOURCING SECONDARY RESEARCH: ........................................................................ 6 CONDUCTING SECONDARY RESEARCH USING INTERNAL RESOURCES:.............. 7 1. Identifying Sources of Information ........................................................................................ 7 2. Gathering Existing Data ....................................................................................................... 10 3. Normalizing Data ................................................................................................................. 12 4. Analyzing Data..................................................................................................................... 13 Demographic Analysis ..................................................................................................... 14 Workbook B -2- Conducting Secondary Research OVERVIEW OF SECONDARY RESEARCH Sometimes secondary research is referred to as...
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...Since time immemorial, research has been part of human life. There have been several research methods that have been used in conducting different research projects. Due, to different aims and objectives various researchers pick on different research methods in doing research. This essay seeks to look at two major research methods namely quantitative research and qualitative research method. The purpose of this essay is to analyze four main differences between quantitative and qualitative research. Amongst the key points to be examined in this essay include the difference in the data format, difference in their analytical objectives and flexibility in their study design. To fully understand, the foregoing essay there is need to define the term Research. Leedy and Ormrod (2001), define research as the process of collecting, analyzing and interpreting data in order to understand a phenomenon. Allaga and Gunderson (2000), defines Quantitative Research as explaining phenomena by collecting numerical data that are analyzed using mathematically based (in particular statistics). Creswell (2002), posits that Quantitative research uses mathematical models as methodology of data analysis, he further asserts that if there are no numbers involved, then it’s not quantitative. Qualitative research is an unfolding model that occurs in the natural setting that enables the researcher to a level of detail from high involvement in the actual experiences, Creswell (2003). Bryman (2008) asserts...
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...qualitative research project and writing a report using the grounded theory approach. This paper should meet the requirements for reporting qualitative research and can be written individually or in pairs of students. The maximum number of words for this paper is 3000, excluding interview transcripts. The deadline for the paper is 30 March and must be submitted to Blackboard by 17h on that day. Each paper must include the name(s) of the author(s) clearly at the beginning. Read the assignment carefully! 1. Students must form groups of six individuals and choose a (student-related) research theme. A list of possible themes is provided below. Each group must e-mail the names of its members and the chosen theme to Daphne van Kleef before 11th of February. 2. Each group member will be interviewed by another group member. Within each group, students will break into three pairs, and each pair will develop a unique research question (different from the other pairs in the group) related to the chosen research theme. The three pairs make one topic lists which covers all the topics that need to be discussed. Interviews will be conducted based on these topic lists. The result will be six interviews, one for each group member. The transcripts of these interviews should be included in the research reports as appendixes (these will not contribute towards the word count). To keep the interviews manageable they should take max 15-20 minutes. 3. In the next stage of the project you will code...
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