...3 chapter a korte hobe...... chapter- 1: Name, mission, vision, history, product line chapter-2: Business performance, Analysis (profit %) chapter-3: opprtunity, limitation, recommendation and conclusion An Assignment on Walton Introduction : We are the member of Over Viewer Group. Our group has been asked to make a research paper on” Analysis of Marketing Mix ” in Marketing 101 course by Mashruha Zabeen , lecturer of East West University ,department of business administration. We have been selected to make the case study on “Walton HIL (Walton Hi-Tech Industries Ltd.)”. We have selected a specific product of Walton. Our selected product is “Walton Refrigerator and freezer”. We have six members in our “Over Viewer” group. Name and ID of group members: Abu Hossain Anik :2010-3-10-045 Sohan Kowsar :2010-3-10-128 Syad Abrar Ahamad : 2010-3-10-127 Ibrahim Hamid 2010-2-13-085 Mahamudul Mojid Mim 2010-3-13-048 Sanjoy Sarker 2010-3-10-046 Company profile: Walton HIL (Walton Hi-Tech Industries Ltd.) is the pioneer of Refrigerator, Freezer, and Motorcycle manufacturing technology in Bangladesh which is treated as one of the most sophisticated plants in South East Asia. It is also the manufacturer of Energy Saving Lamp and Microwave Oven. R. B. Group, Mother Company of Walton Hi-Tech Industries Ltd. (Walton HIL) is one of the country’s top and expanding business organizations in the arena of electrical, electronic products, which has been operating its business with...
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...Mojammel Haque ID: 2009-2-10-134 ------------------------------------------------- Sumit Raihan ID: 2009-1-13-003 ------------------------------------------------- Bayazid Alam Siddiqui ID: 2009-2-10-288 ------------------------------------------------- July 12,2012 Salma Akter Senior lecturer Department of Business Administration, East West University Subject: Industry analysis of Dutch-Bangla Bank Ltd.” Dear Madam, We are writing this letter to inform you that we have prepared our term paper on Industry Analysis Of Dutch Bangla Bank. We tried to gather information to make our research paper specific and coherent. Through the procedure of preparing the research paper, we have collected and used necessary data from relevant sources. We tried our level best to make applicable and feasible research so that it will be as effective as it was expected to be. We consider providing any information or clarification if necessary. We hope you will accept our report and kindly oblige. Sincerely Yours, On Behalf Of the Group Shamim Ahmad (2008-2-14-050)...
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...Report On “News Paper Article of Business Environment of Bangladesh” Submitted To: Dr. Akbar Ali Khan Professor Environment & Business (Bus 503-1) MBA programme BRAC Business School BRAC University Submitted By: Anika Zaber (13164108) Sharmila Gupta (13164121) Joynub Sultana (11164034) Shabnam Alam (13364086) Date of Submission: 29 July2013 Letter of Transmittal 29 July 2013 Dr. Akbar Ali Khan Professor Environment & Business MBA Programme BRAC University Subject: Submission of report on news paper article Dear Sir We have prepared a Group Report on “Newspaper article of Business Environment of Bangladesh” which we are submitting along with this letter. It was a delightful experience and preparing this report further enhanced my insight about how to prepare a report. We are confident that this report will help you to understand the reason about our selection of the articles. We have tried our best to follow your guidelines in preparing this report. We have presented what we believe to be most important information to make our report as specific & coherent as possible. We hope that this report will fulfill your requirements. Thank you for your kind consideration and guidance. We hope our effort would satisfy you. Sincerely yours Anika Zaber (13164108)...
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...package to Malaysia in Bangladesh. Most of the customers tend to be young and affluent, ages 18-34, and one fourth are from households with annual incomes of BDT 50,000 or more. There was a 24% increase in executive participation in travelling Malaysia for professional and personal tours in last two years. Majority of these people live in the capital city. ➢ Many local corporate like Square, Basundhara Group, S.Alam are arranging their annual conferences in Malaysia. ➢ Along with this there are primarily young professionals who often lack the time and experience necessary to effectively plan a pleasure trip on their own. ➢ According to Tourism Malaysia the booking of honeymoon cottages by Bangladeshi people have increased by 45% in last two years. ➢ Many Bangladeshi students and workers live in Malaysia. Their relatives and friends tend to visit them especially during the time period of December- January. All these mentioned situations are indicating to a very bright prospect of airline packages in Bangladesh. Considering the economic factors we have found that majority of the mentioned people need only a plane to fly and they hardly bother...
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...well thought out and researched decision. Based on his observation, different processes can be defined for decision making. Decision making mainly depends on the involvement of the customer. There are high involvement products and there are low involvement products. Similarly, there are consumer products and industrial products. Involvement in industrial products like automobile (BMW) will generally be higher as compared to commercial products because the amount of investment in industrial products is also huge. Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions. Consumer Decisions and Strategy In order to successfully reach their target market, marketers must have some idea of how much time and effort consumers will put into a purchase decision. For BMW the business personalities, high officials are the target market but decision sometimes depends on their wives and children. After many observations of the decision-making process, you see that the actual customers of BMW are motivated by their spouses or children and they must spend a lot of time to select a specific car among Mercedes Benz, Lexus, Prado etc. Types of Consumer Decisions There are three major categories of consumer decisions - nominal, limited, and extended - all with...
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...Ltd. is now one of the leading companies in Bangladesh. It holds its long cherished desire to be the Number One Company in Bangladesh both in volume and turnover. which inspired it to go for expansion of its market internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned to prepare a survey on The Market Position...
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...ASSIGNMENT TWO | Research on the currency of Bangladesh | | GROUP MEMBERS:IFTESHAM ARA JAHAN 082604030FARIHA NOWSHIN HAQUE 1020276030MINHAZUR RAHMAN 081314030MUSA HABIB KISHAN 0930442030NUSRAT MINALLAH SHOSHI 0910283030SIDRATUL MUNTAHA KHAN 0920517530 | Table of Contents Analysis of Bangladeshi Taka (BDT) against US Dollar($) 3 Factors that influences BDT 5 Analysis of Macroeconomic variables 7 Income level 7 Fig: Income receipts of Bangladesh from 2005-2012in US dollar 8 Income payments (US dollar) in Bangladesh 8 Effects of inflation on income 9 Effects of interest rates on income level: 11 Theory of Interest Rate Parity and BDT 12 Theory of Purchasing Power Parity 14 Theory of International Fisher Effect against BDT 16 Regulations on foreign currency transfers/remittances 16 Analysis of investment opportunity for US-based MNC 17 Analysis of Bangladeshi Taka (BDT) against US Dollar ($) Exchange rates play a vital role in a country's level of trade. This is critical to almost every free market-oriented economy in the world. Numerous factors such as inflation, interest rates, current-account/trade balance, public (government) debt and political environment determine exchange rates and all are related to the trading relationship between any two countries. The exchange rate, measured as a number of units of local currency per unit of foreign currency, is the price of the foreign...
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...Chapter One Introduction, Products & Offerings of Prime Bank Limited 1. Introduction The Jews in Jerusalem introduced a kind of banking in the form of money lending before the birth of Christ. The word 'Bank' was probably derived from the word 'bench' as during ancient time Jews used to do money -lending business sitting on long benches. First modern banking was introduced in 1668 in Stockholm as 'Svingss Pis Bank’, which opened up a new era of banking activities throughout the European Mainland. In the South Asian region, the Afghan traders popularly known as Kabuliwallas introduced early banking system. Muslim businessmen from Kabul, Afghanistan came to India and started money lending business in exchange of interest sometime in 1312 A.D. They were known as 'Kabuliwallas'. The number of banks in all now stands at 48 in Bangladesh. Out of the 48 banks, 4 are Nationalized Commercial Banks (NCBs), 30 local private commercial banks, 9 foreign banks and the rest five are Development Financial Institutions (DFIs). Sonali Bank is the largest among the NCBs while Pubali is leading in the private ones. Among the 9 foreign banks, Standard Chartered has become the largest in the country. Besides the scheduled banks, Samabai (Cooperative) Bank, Ansar-VDP Bank, Karmasansthan (Employment) Bank and Grameen bank are functioning in the financial sector. The number of total branches of all scheduled banks is 6,038 as of June 2000. Of the branches, 39.95 per cent (2,412) are located...
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...endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like the nature of the technology, the telecom industry in our country is also changing very rapidly. This is now in its saturation and the subscriber base as a result is increasing at a decreasing rate. The paper presents ways on how the industry can stay here for longer period through expansion and growth before it turns to declining, of course, in...
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...Term Paper On GLOBALIZATION AND ITS IMPACTS ON BANGLADESH [pic] Prepared for: Dr. Nurul Islam Supervisor Department of Management Govt. Titumir College, Dhaka Prepared by: Mafia Bhuiyan Class Roll No : 547 Exam Roll No : 9613176 Registration No : 1632581 Session : 2009-2010 Department of Management Govt. Titumir College, Dhaka Date of Submission: March 7, 2013 Letter of Transmittal Dr. Nurul Islam Supervisor Department of Management Govt. Titumir College, Dhaka Subject: Submission of Term Paper. Dear Sir, We have the pleasure to present the report on “Globalization and its Impacts in Bangladesh.” This report is done to find out the concept of globalization and its effects on different sectors of Bangladesh and on its peoples’ life. It is conducted by our group under your supervisory advises. We offer you thank to allow us to do such job. To prepare this report, we have tried to devote our best effort and conducted extensive literature review to find out the study relevant materials. We sincerely hope and believe that our report will secure your approval and serve its purpose. During the process of preparation due to various constrains there may be some mistakes. However, we apologize for all those and beg your kind consideration in this regard. Finally, we hope that you would be kind enough to receive this report and bless us hearty. Thank you Sincerely Yours, …………………… Mafia Bhuiyan Class Roll...
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...Thoughts on Economics Vol. 20, No. 03 Problems of Bangladesh Garments Sector and their Solution– An Islamic Perspective Sarwar Md. Saifullah Khaled( Abstract: The paper relates to the Bangladesh garments sector. Garments workers are badly exploited by the factory owners in collaboration with their foreign buyers resulting in a sub-human standard of life of workers. The occasional agitations for higher wages and better amenities for workers are alleged to be fanned up to violence by some interested quarters together with the privileged unorganized labour leaders and certain NGOs. The recent violence following the declaration of the Wage Structure 2010 is alleged to be backed by those interested in taking away this industry from Bangladesh. The paper highlights the major problems faced by the industry and suggests solution in the light of the teachings of Islam. I. Introduction After the decline and fall of the jute industry just after liberation – (recent media reports show a hopeful prospect of this industry) – the garments industry now plays a vital role in the economy, starting about a decade or so after the emergence of Bangladesh. Like the jute growers and the jute industrial workers that were once the driving force of the Bangladesh economy, the same role is being played today by the garments industry and its workers, and they are the single largest number of industrial workers in the country. With the toil, sweat and untiring effort of the garments workers, this industry...
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...A PROJECT PAPER ON ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. 7th January, 2014 NORTHERN UNIVERSITY BANGLADESH ANALYZING THE INFLUENCING FACTORS OF BRAND LOYALTY: AN EMPIRICAL STUDY OF BANGLADESHI SUPERMARKET. Prepared by Shafa Alam Surovi ID: BBA080202800 Email: surovishaf@yahoo.com Department of Business Administration Northern University Bangladesh Submitted to Department of Business Administration Northern University Bangladesh 7th January, 2014 DECLARATION I do hereby declare that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted by me to Northern University, Bangladesh, for the degree of Bachelor of Business Administration is an original work. I also declare that the project paper has not been submitted earlier either partly or wholly to any other University or Institution for any Degree, Diploma, Associate-ship, Studentship, Fellowship and other similar title or prizes. …………………… Shafa Alam Surovi ID-080202800 Email: surovishafa@yahoo.com Department of Business Administration Northern University Bangladesh BONAFIDE CERTIFICATE This is to certify that this project paper entitled “Analyzing the Influencing Factors of Brand Loyalty: An Empirical Study of Bangladeshi Supermarket”. Submitted to Northern University Bangladesh, in connection with the project work is a bonafide record of...
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...Chapter 1 Introduction Internet is changing the way consumers shop and buys goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the Internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the E-commerce market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. Although most of the revenue of online transactions comes from business-to-business commerce, the practitioners of business-to-consumer commerce should not lose confidence. It has been more than a decade since business-to-consumer E-commerce first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers’ behavior from...
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...ASIAN METACENTRE RESEARCH PAPER SERIES no.20 The Social Organization of Remittances: Channelling Remittances from East and Southeast Asia to Bangladesh Md Mizanur Rahman Brenda S.A. Yeoh ASIAN METACENTRE FOR POPULATION AND SUSTAINABLE DEVELOPMENT ANALYSIS HEADQUARTERS AT ASIA RESEARCH INSTITUTE NATIONAL UNIVERSITY of SINGAPORE Md Mizanur Rahman is a Postdoctoral Fellow at Asia Research Institute, National University of Singapore, Singapore. He is a sociologist with particular interests in migration and development, migration and human (in)security, minority migration and migration policy in East and Southeast Asia. He obtained his Ph.D. in Sociology from National University of Singapore, Singapore, and M.A. in Sociology from Aligarh Muslim University, Aligarh, India. Brenda S.A. Yeoh is Professor, Department of Geography, and the Head of Southeast Asian Studies Programme, National University of Singapore. She leads the research cluster on Asian Migrations at the Asia Research Institute and is Principal Investigator of the Asian MetaCentre for Population and Sustainable Development Analysis (funded by the Wellcome Trust, UK) at the Asia Research Institute. She is a social geographer whose main interest in population-related studies lies in migration, family and gender issues. She has in recent years completed, in collaboration with other colleagues, research projects on modes of childcare in Singapore, migrant women as paid domestic labour in the Southeast Asian context...
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...Thoughts on Economics Vol. 20, No. 03 Problems of Bangladesh Garments Sector and their Solution– An Islamic Perspective Sarwar Md. Saifullah Khaled( Abstract: The paper relates to the Bangladesh garments sector. Garments workers are badly exploited by the factory owners in collaboration with their foreign buyers resulting in a sub-human standard of life of workers. The occasional agitations for higher wages and better amenities for workers are alleged to be fanned up to violence by some interested quarters together with the privileged unorganized labour leaders and certain NGOs. The recent violence following the declaration of the Wage Structure 2010 is alleged to be backed by those interested in taking away this industry from Bangladesh. The paper highlights the major problems faced by the industry and suggests solution in the light of the teachings of Islam. I. Introduction After the decline and fall of the jute industry just after liberation – (recent media reports show a hopeful prospect of this industry) – the garments industry now plays a vital role in the economy, starting about a decade or so after the emergence of Bangladesh. Like the jute growers and the jute industrial workers that were once the driving force of the Bangladesh economy, the same role is being played today by the garments industry and its workers, and they are the single largest number of industrial workers in the country. With the toil, sweat and untiring effort of the garments workers...
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