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Research on Diamond

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ASSIGNMENT BRIEF FOR UNIT 10: MRM Course Title | EDEXCEL LEVEL 7 BTEC ADVANCED PROFESSIONAL DEVELOPMENT IN MANAGEMENT STUDIES | Student Name | | Unit Title: | MANAGEMENT RESEARCH METHODS | Reg. No | | Unit Number | 10 | E-mail | | Batch No | 1 | EDEXCEL No | | Assessor | KWAKU F.DARKWAH | Learner Signature | | Semester | 2 | | | | | | | Issued | | Date | | Submission Date | | Received By | | Review Dates | | | | | Progress of the student | | | Date / Signature | |

UNIT 10: MANAGEMENT RESEARCH METHODS (MRM)

Task 1: Identify a research proposal:

L.O. 1.1: Identify a research question or hypothesis and justify choice
I am doing research on the buying behavior of customer based in Ahmedabad of various diamond ornament brand like Asim, Tanisque, Gilli gold, etc
Research question
(1) While purchasing Jewellery what kind of Jewellery you love to wear? ( ) Branded ( ) Unbranded ( ) Both
(2) Which Brand’s Jewellery you love to use the most? ( ) D’damas ( ) Gili Gold ( ) Sangini ( ) Nakshatra ( ) Asmi ( ) Others
(3) Do you prefer diamond in your Jewellery? ( ) Yes ( ) No
(4) In Which Jewellery You prefer the Diamond the most? ( ) Earrings ( ) Rings ( ) Penndel’s ( ) Bracelets ( ) Neckles

(5) While purchasing the diamond jewellery which factor you consider? ( ) Price/ Cost ( ) after sales service ( ) Durability ( ) Colour ( ) Size ( ) Shape Variety/ Design ( ) Others

(6) Are you satisfied with the brand of the jewellery you own? Highly Dissatisfied _________________________ Highly Satisfied 1 2 3 4 5

(7) On what occasion you love to purchase Diamond Jewellery? ( )

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