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Research on Toyota Csr

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Research on Toyota CSR
Toyota is one of the largest car manufacturing multinational corporations in the modern world, it is necessary to underline that in recent years, it has become the leading automaker replacing the original world leader General Motors which has stayed on the first position for several decades. According to Akio Toyoda, the president of Toyota Motor Corporation, “the success of Toyota is due to the unchanging mission, which is to contribute to society through the production of safe and reliable vehicles” (Sustainability report 2010. p.2), Toyota, has been regarded as one of the top 500 companies in the world for a long time, and it has developed a trusted brand based on quality, good performance and for being environmentally friendly. They are holding a firm faith of CSR policy, which is to contribute towards sustainable development.
August 2008, Toyota revised its CSR POLICY: Contribution towards Sustainable Development that takes into consideration Toyota's relations with stakeholders. In addition to applying this policy to all of its consolidated subsidiaries throughout the world, Toyota expects its business partners to also support its principles. (Sustainability report 2010. p. 8)
In order to contribute to sustainable development, they believe that management interacting with its stakeholders is considerable importance. Based on “Customer First” philosophy, Toyota localizes their products to fit particular market in different countries. They successfully adjusted, developed the produced new type of cars, such as Toyota Corolla and Toyota Yaris in Europe, and focused on producting traditionally popular SUV and 4x4 in the US. This localize strategy not only help Toyota develop and provide innovative, safe and outstanding high quality products to meet a wide variety of customers’ demands ,but also help Toyota to get successes in world market

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