... Re: Background Information on Targeting Company, Walmart Stores Incorporated Analytical Report Enclosed is the report about the background of the company, Walmart Stores Incorporated, chosen to solicit and the services that Kelly Services provides, which you requested on May 25, 2012. Walmart Stores Incorporated is one of the largest grossing companies in the nation, focusing on stocking a large supplies of various products and concentrating on low prices. Kelly Services would be a part of the national market that Walmart is a part of. Walmart Stores Incorporated is known for its dedication and being one of the largest distributors of a variety of goods, groceries, appliances, electronics, hardware and software at competitive prices. Sam Walton founded Walmart Stores Incorporated in 1962 and publicly traded on the New York Stock Exchange in 1972. Although Walmart Stores Incorporated is a large company, Kelly Services is an industry variety company that can successfully provide experienced and well trained sales, technical, and service resources. Walmart is recognized as one of the most competitive and giving corporations in the nation, donating billions of dollars each year to various charities and schools, in 2006, walmart forwarded 295.2 billion, according to Giving USA. Walmart Stores Incorporated is involved in a variety of markets that would benefit both Kelly and Walmart Stores Incorporated. With Kelly Services providing the...
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...low priced strategies allowed him to boost sales and negotiate lower prices with his wholesalers. Once Walton’s retail operation started to take off, he decided to change the name to Walmart, by the use of his last name. He then established more than 9,600 factories, stores, and warehouses (Sam’s Club), throughout the United States, Asia, Mexico, Europe, and South America. Walmart has low prices, friendly workers, and many locations, but protesters will argue that the gender discrimination, harsh impact on the surrounding communities, and low wages, outweigh the benefits to Walmart. We thought gender discrimination ended with the ratification of the 19th amendment, but according to Wake-up Wal-mart.com, several cases have been recorded in the Walmart workplace. For example, in 2001, studies proved that for the same job classification, even after taking into account factors such as seniority and performance, women earned from 5 to 15 percent less than their male colleagues. Walmart was sued on this matter by six women claiming that Walmart systematically denied them promotions, and were paying them less than men. This lawsuit gathered more than 1.6 million women, which soon was declared the largest class action lawsuit ever. Due to these conditions, women and men wanted to leave Walmart and...
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...covered, the types of research used, and the findings of the data. Running Head: WALMART 3 Introduction Walmart is a very popular company that serves many customers all over the world. It is the go to market for everything including food, medication, clothing, and even electronics. Customers admire value this company because of the wonderful customer service and its low prices that make all of the products affordable. Business Background Walmart is the largest retailing company located in the world. Having operating stores with over 100,000,000 customers per week, Walmart earns over $400 billion dollars per year. Walmart has over 2,000,000 employees within over 11,000 stores. These stores are located in over 27 countries. Some of these countries include the United States, China, and Uganda. In the United States alone there are over 5,000 Walmart brand stores. Within the different countries, the company of Walmart operates under 55 different names. Walmex, ASDA, Best Price, and Seiyu are all in the Walmart family. Walmart began as a five and dime store founded by Sam Walton. The five and dime store became greatly successful; however Sam Walton visioned bigger dreams. Sam Walton wanted to support his customers by helping them to save by lowering his prices. The first Walmart was then opened in 1962 in Rogers, Arkansas. After the opening of Walmart, there were other stores that were brought into the family like Walmart Supercenter and Sam’s...
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...and quantitative research. In qualitative research, symbols and words are used to indicate the presence or absence of a phenomenon and categorizing the phenomenon into different types. Conversely, quantitative research uses numerical indicators to determine the relative size of a particular phenomenon. The methods used in quantitative research give high levels of measurement precision and statistical power. Stakeholders in businesses perceive things differently. As such, people tend to choose different aspects and focus their attention on what is familiar and important to them. Further, perception occurs due to people’s ability to choose some stimuli while...
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...Population/Sampling Method Wal-Mart is a giant retail cooperation that is not able to provide adequate pay and benefits to the current employees (“Making change at Wal-Mart, 2014). One possible solution concerning this issue is to conduct research and to properly organize a way to survey or interview employees who are being directly affected. The target group in this research project would be Wal-Mart employees that are willing to participate in the study. These employees will range from different age groups, various backgrounds and cultures. Access to these employees would be during work hours or before or after work. Employees could come in early or stay late. Interviews could also be performed on days when business is slow. There are several types of sampling methods that can be used such as: simple random sampling, stratified sampling, systematic sampling, and cluster sampling (“Choosing a Sampling Method”, 2013). Random sampling is an effective way to measure the perspective of a group of people that is too large to interview (“Basics of choosing a survey population”, 2008). In this research, the random sampling will be the method used so that favoritism or being bias does not occur. Instruments Used Often times large groups of people are broken down into smaller groups because it can be too expensive and too time consuming (“Basics of choosing a survey population”, 2008). Some examples of instruments used to collect data are : informal and formal surveys, direct and...
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...Internal Risk Assessment Manuel Angel Cortez University of Phoenix Internal Risk Assessment: Wal-Mart Stores, Inc. “Walmart serves customers and members more than 200 million times per week at more than 8,838 retail units under 55 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs 2.1 million associates worldwide” (Walmart, 2010). This document will focus on Walmart Stores, Inc. strength and weaknesses in marketing, human resources, management, research, development, and finance. The document will touch briefly on analyzing how internal organizational dynamics influence strategic business continuity for Walmart. Wal-Mart Stores, Inc.: Strengths and Weaknesses Walmart has grown to have a reputation for providing low prices, convenience, and product variety. Walmart Wal-Mart has seen significant growth, and has expanded globally over the years and is present in countries such as Canada, Mexico, and China. Walmart strengths can include the following: 1) Wal-Mart is powerful among its name brand, and has a reputation for convenience, money value, and wide variety of products all under one roof. 2) The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement. 3) A focused strategy is in place for...
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...Marketing Mix of Walmart Walmart ranks no.1 in the fortune 500 list for the second consecutive year with a revenue of 421,849.0 Million USD and made a profit of 16,389 Million USD during the FY2011. It was founded in the year 1962 by Sam Walton. Product Walmart is a multinational retailer; in short it has every product or a brand which a person could see in his day to day life. The broad range of product categories include movies, crafts, gifts, college essentials, Electronic items, home appliance, jewellery, photo centre, toys, outdoor living, funeral, grocery, video games etc Price Walmart business model doesn’t include manufacturing of any product; it procures products across the globe in large quantities in order to enjoy benefits of economies of scale. This makes price of Walmart to offer products at 15% lower price than other retailers. Walmart uses different pricing concepts to get focus of the customers and compel a purchasing behaviour through discount strategies. Sam Walton coined the term “Always lows prices” and “Everyday low prices”; according to this each product is offered at different discount prices based on the time and demand of the hour. The consumer electronics are offered at a very low price compared to other retailers. Place Walmart has more than 10,020 retail units which is spread across 28 countries and operates under 60 banners. It sells both by brick and mortar (traditional stores) and Brick and click (e-commerce) formats. The...
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...A Strategy to Disrupt the Model For High Street Retailing – a Walmart Case Study Traditional high street retailers are suffering from the continuing decline of sales share to online retailers. Last year in UK, the amount spent by average users shopping online outpaced the amount spent in high street stores for the first time. According to the prediction from the UK retailing report, high street sales share in UK will decline to 33% whereas online sales share will pick up the momentum to hit 21.5% by 2018 or at the end of the decade. This has forced the traditional high street retail giant Walmart to reconsider the long-term strategy of retailing in the future. One of the strongest advantages of Walmart is its prevalence of brick-and-mortar stores across the globe. The huge number of stores means Walmart can provide instant products access and same day delivery to a far bigger portion of the population. Customers can also have first hand experience before they buy the products. However, the situation of the dooming in-store retail sales share inevitably prompts Walmart to ask the critical question: What critical experience does online retailing provide that in-store retailing lacks? By understanding the shopping behaviors of normal consumers and comparing it to the experience that online retailing provides, the high stake decision makers should have a throughout understanding on the criteria leading to the success of online retailing. More importantly, the secret...
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...Fiscal Policy ECON372 Fiscal Policy Fiscal policy is the government’s way of stimulating or slowing down the economy. Actions taken by the government can slow growth if things are moving too fast or stimulate growth if the economy is in a lull. Walmart, a major retailer in the United States, is one of the many organizations that are influenced by fiscal policies. Tax rates and spending can affect the organization’s ability to sell goods and services as well as create jobs for the economy. Based on fiscal policies implemented and economic predictions, there are a few recommendations that can be made to Walmart in order to positively influence the economy and their business. Federal Government Spending Fiscal policy is changes in government spending and taxes in order to influence the economy in some way. It works by changing the level or composition of aggregate demand (AD). Government spending in the United States has steadily increased from 7% of GDP in 1902 to almost 40% today (Chantrill, 2015). A decent amount of federal spending has gone for health care, education, pensions, and welfare programs. Defense spending in the United States has fluctuated in the last century, rising from 1% of GDP, peaking at 41% in World War II, declining from 10 percent in the Cold War to five percent today (Chantrill, 2015). Government spending on education has expanded from about one percent of GDP in 1900 to peak at 6 percent in the second decade of the 21st century. Government...
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...decision to invest in a company requires an individual to research every aspect of the company before investing. As a mutual fund manager, I will make the decision if I would invest in the Wal-Mart company. Before making my decision to invest in the Wal-Mart company I will research the history of Wal-Mart and perform a SWOT analysis. The SWOT analysis will analyze Wal-Marts strength, weaknesses, the opportunities and threats the company faces. Wal-Mart History Sam Walton was a man who believed in leadership through service. After gaining experience in retail through his own small variety store Sam Walton open the first Wal-Mart in 1962 in Rogers, Arkansas (Walmart, 2012). Within five years Sam Walton and his wife owned 24 stores, ringing up $12.7 million in sales (Walmart, 2012). Two years later the Walmart stores Inc was officially incorporated. In 1970 Walmart became a publicly traded company, 1971 the first distribution center was opened, and in 1972 Walmart was listed on the New York Stock Exchange with 51 stores and sales of $78 million (Walmart, 2012). In the 80s the first Sam’s Club opened, the first Walmart super center opened, cash registers were replaced with computerized point–of–sale systems, and the company installed the largest private satellite communication system in the United States, linking the company's operations through voice, data, and video communication (Walmart, 2012). In the 90s Walmart reaches $1 billion dollar a week in sales and expands...
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...According to the case, Walmart was the largest retailer in the world with sales of $330 billion, 1.8 million associates and almost 7,000 stores. Up to now, Walmart has developed the business in different countries and locations. Of course, the global expansion must involve the risks such as operational management and customer behavior and so forth. By 1990, Walmart realized that the market would limit the business development, the management calculated that by the early 2000s, domestic growth opportunities would be constrained due to market saturation. Thus, they plan to expand the business to other countries in order to against the saturated market and the limitation. In 1991, Walmart started to expand internationally, the first stores opened as a joint venture with Cifera in Mexico. Walmart adopted the operational management directly from United State to Mexico, it is one of the problems for replicating the distribution system. However, the system did not suit in those market, because the poor infrastructure, crowded roads, and lack of leverage with local suppliers, it cause the goods could not deliver directly to Walmart stores or distribution centers. The prices and costs increased by that condition, the products must be set at the higher level to face the negative impact, it would affect Walmart’s ability to gain market share. Undeniably, Walmart was the lack of the market research when they enter into the new market. They misunderstand the customer behavior and...
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...overviews is the first step in phase one. The second step is giving a description of the new product or service. Step three is explaining the importance of marketing for organizational success. The fourth step analyzes the factors of strengths, weaknesses, opportunities, threats, and trends (SWOTT) of the new product or service. Step five is the marketing research approach for developing the marketing strategy and tactics of the new product or service (Perreault, Cannon, & McCarty, 2011). Organizational Overview Team Charlie chose the Walmart organization for completing this assignment. Walmart is one of the best known organizations in the world that have successful marketing plans and strategies. Sam Walton is the founder of Walmart and opened the first store in Rogers, Arkansas, 50 years ago in 1962 (Walmart, 2012). Currently Walmart operates in more than 10,000 retail stores under 69 diverse banners in 27 different geographic locations across the world. They service customers and members in excess of 200 million times per week with sales of approximately $444 billion continually for the fiscal year 2012 (Walmart, 2012). Sam Walton’s visionary leadership and focus point centered on helping customers and...
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...study a company I would step outside of my comfort zone where I’m usually doing research on retailers such as Chanel and Dolce and Gabbana that I would try something new, and hence I came up with the idea to study the company of Wal-mart. Wal-mart is a store that everyone can say they have shopped in at least once in their lifetime; it’s even become an international company. From doing this research I really hope to learn the history of the Walton family and how they got started and how they managed to get to the place that they are in now. I plan to use sources from the internet and book sources that relate to the family as well as the brand. The success story of Wal-mart has always been one of interest to me and it will be an interesting topic to research and write about. I hope to also get a behind the scene look at the proper way of operation a business from an entrepreneur standpoint as this will help me someday when I plan to open my own company. I look forward to knowledge, tips, and information I will gather by the time I have completed this project. References Sam Walton. (n.d.). Wikipedia, the free encyclopedia. Retrieved September 12, 2012, from http://en.wikipedia.org/wiki/Sam_Walton Walmart Corporate - Our Story. (n.d.). Walmart Corporate - We save people money so they can live better. Retrieved from http://corporate.walmart.com/our-story/ Walmart Corporate -...
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...Environmental issues such as global warming, and toxic substance usage have increasingly became one of the major debates in the global political, social and business world. In order to ensure an effective and a collaborative approach is taken to challenge these environments issues. In recent times, a consensus has emerged that environmental issues induced by industrial development should be addressed throughout the supply chain. This had led to the emergence of the concept suggested to as Green Supply Chain Management (GSCM). This research provided a concise background and challenges of green supply chain through applying qualitative analysis on potential implementation in existing literature. This research was use secondary data to analyze a single case study, which is a case study of Walmart GSCM. Data was collected through a quality source by process of evaluating the information sources. The research analysis have shown seven strategies that used at Walmart: Identifying goals, metrics, and new technologies, Providing network partner assistance to suppliers, Certifying environmentally sustainable products, Incentive for green products, Consolidating direct suppliers, Developing a sustainable standard, and Zero waste. In a conclusion, it was possible to understand that GSCM is one of the emerging approaches for retail industry. This approach had help the company differentiates from its competition and made its supply chain more efficient. This paper was useful in providing suggestions...
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...Walmart’s offers an array of products and services throughout Walmart Stores, Walmart Super Centers and Sam Clubs. The products obtainable from Walmart or Sam can range from movies, books, electronics, jewelry, music, toys, baby necessities, sports, home, garden, patio, clothing, “vision” center, “photo” center, wireless service, auto service and pharmacy to name a few. You can find grocery items in the Walmart Supercenter. When we enter Walmart, we see a variety of items on the shelves, but do you know how they get there. Logistics of the supply chain helps with this part of the business. Walmart moves millions of products from the manufacturers, suppliers and distribution centers to its store’s shelves. For a company like Walmart, “development and research is not only a function which needs to maintain a competitive level with the rest of the industry, but it must outdo the rest of its competitors. When it comes to research and development Walmart devotes a large amount of capital.” Walmart spreads cash across the company’s different functions, whereas a greater of the funds is invested in technology. Walmart established a “satellite system” in 1983 that connected its entire stores, headquarters, distribution centers and suppliers which acted as a just-in-time processing system to keep up with the control of inventory. In other words, as an item is purchased from the store, the supplier receives a message alerting them to include that item in the next day’s shipment...
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