Some examples have nothing to do with football. McCarthy loves business world lessons for his Super Bowl champs, but really, it goes back. Eayrs distinctly remembers the first meeting McCarthy ever had with the Packers when he was hired as coach in 2006.

"He told the guys - and I think he shocked all of us - when he said the biggest problem that we would face, as an organization, was handling success," Eayrs said.

"So we've done a series of power points on success. Shortly after the Super Bowl, he said we need to look at long-term success. People and organizations that had achieved success over a long period of time.

"You might accidentally back into it once - well, seriously, history is full of that - but the real pattern of greatness is the repeat performers."

So as Green Bay makes this winning thing a habit, Eayrs tells the team about businesses and their leaders, with a clear link to the Packers and how they should go forward.

"There are leaders getting complacent, thinking they were the head honcho, and then their businesses went down," said receiver Jordy Nelson. "Compared to leaders who were humble and continued to grind every week. That's kind of the situation we're in. As confident as we are, we're going to continue to grind."

Mental vacations
After the Packers beat Minnesota on Monday night, Charlie Peprah could be overheard telling Jarrett Bush that he was worried about doom loops. Had to fix them.

Doom . . . loops? We've heard of Tampa-2 and elephant ends and three techniques and zero blitzes, but doom loops?

Peprah laughed. He said he had a mental error during the game and then one more. He did not want to fall into a doom loop, something Eayrs introduced to the team.

"Organizations get into cycles where things keep getting worse and worse because mentally - the best way to describe it - they've got a complete attitude of pessimism," Eayrs said.

So Peprah bowed his head to Lambeau Field and tuned everything out. The crowd, cleats of his teammates shuffling around him, the bright lights of a big game, and took a 15-second metal vacation.

"Cleared my mind," Peprah said. "And that was it."

The 15-second mental vacation - another Eayrs suggestion - is a tool to replace the bad thoughts with good ones.

"When things are starting to go wrong, and you don't feel like going out there, he gave us a way to get things positive," Bush said.

"As the season goes on, sometimes you can get in a rut and you can have mental lapses and lose focus. Or mental fatigue," Peprah said. "So little things like mental vacations, he tells us to bring it back to focus."

That also ties in to something Eayrs is big on - positive mental imagery. He made the Super Bowl insignia into a giant billboard for the meeting room so "every time we come to a team meeting, that's what we look at," Bush said.

"We get guys to visualize themselves being successful," Eayrs said. "And one of the greatest things for an NFL team is to visualize yourself in the Super Bowl."