Chapter 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents related literature and studies which were taken from different sources as indicated in the succeeding paragraphs.
One of these sources is an excerpt from the book of Douglas A. Gentile, Media Violence and Children: A Complete Guide for Parents and Professionals. There at least major effects of being exposed into too much media violence. They are the victim effect, appetite effect, bystander effect and the aggressor effect. Children who have the victim effect tend to become more scared of the world and initiate more self-protective behaviors, and some of them are going as far of carrying guns in school, increasing the possibility of someone being shot. The appetite effect shows that children exposed to a lot of media violence would want to see more of this kind of media. Simply put, the more one watches, the more wants to watch. While bystander effect explains that children who watched too much violent entertainment habituate to gradually increasing, amounts of violence, in other words they are becoming more callous, desensitized, and less sympathetic to the victims of violence, whether in media or in real life. And last, children who have aggressor effect shows that children tend to become more violent, meaner and more aggressive once they are exposed to a lot of media violence. In general, males get more affected in the, appetite, bystander and the aggressor effect while females get more affected in the victim effect only. But the author said that it is still unclear how to exactly predict any given individual will be affected by any given media violence presentation.
Boniol, 1998, the increase of rape cases of children and harassment in the streets of India are one of the results of media violence. Major sources of entertainment in India are films, and television programs. Unfortunately these media always revolve around sex plots, divorce and bigamy themes. These themes aim to excite and entertain audiences including young viewers who are highly impressionable.

Goebel, Media Violence Study, “Nonetheless, media plays a major role in the development of cultural orientations, world views and beliefs. Most studies show that the relation between media violence and ‘real’ violence is interactive: media can contribute to an aggressive culture; people who are already aggressive use the media as further confirmation of their beliefs and attitudes, which, in turn, are reinforced through media content.” And as a theory for this statement the child’s existing values, cultural environment and experiences, these factors determines the direction of the child’s behavior. A child doesn’t need to adapt from what they have observed instead they measure his own behavior in terms of distance to the perceived media models.

Chapter 3

RESEARCH METHODOLOGY

This chapter presents the method and procedures to be employed by the researchers in this study.

Research Design

The researchers will use both the quantitative and the qualitative method for them to attain this study. They will interview some parents about their child’s behavior who are exposed to a lot of media entertainment. The researchers will also ask some children who are also involved in the same situation, if there are changes in their attitude and their ways of interacting with other, and if they are aware of these changes within them.

Setting of the Study

The entire study will be conducted within the vicinity of Fairview up to Commonwealth, Quezon City. All procedures and data gathering will take place in the said place. Significant part of the research will have the use of internet, and the writing of this study will be done in each home of the authors. This study is also a part of academic requirement that is why it is still essentially done in school.

Subject of the Study

In this study researches will also include information and profile about themselves. Actual interviews and interaction will happen and will be present in this study, along with the data they have gathered from the internet which they’ll interpret