STEP 1etasblish the need for research
We have to consider if it is a real need for doing a research? Research takes time and costs money. If the information is already available, decisions must be made now, we cant afford research and costs outweigh the value of the research, then the research is not needed.
Step 2 define the problem or topic
State your topic as a question. This is the most important step. Identify the main concepts or keywords in your question. Problem maybe either specific or general.
Step 3 establish research objective
Research objectives, when achieved, provide the Information necessary to solve the problem identified in Step 2.
Research objectives state what the researchers must do. Crystallize the research problems and translate them into research objective. At this point, we will pin down the research question.
Step 4 determine research design
The research design is a plan or framework for conducting the study and collecting data. It is defined as the specific methods and procedures you use to acquire the information you need. based on the research objectives, we will determine the most appropriate research design: qualitative and/ or quantitative. • Exploratory Research: collecting information in an unstructured and informal manner.
• Descriptive Research refers to a set of methods and procedures describing marketing variables.
• Causal Research (experiments): allows isolation of causes and effects
Step 5 identify information types and sources
Primary data: Data observed or collected directly from first-hand experience.
Secondary data: Published data and the data collected in the past or other parties is called secondary data.
Secondary data is relatively easy to access; primary data is more complex |
Step 6 determine methods of accessing data
Primary data: There are...