...Subject: English for business studiesTeacher: Kiri Dinnal-Allen | Company Tour Tecnalia research and innovation | Members: Ibon Garmendia Anartz Esnaola Asier Martinez Aritz Zuaznabar 11th of March, 2015 INDEX Introduction……………………………………………………………………….….3 Name, type of entity, year created etc............................................................4 Mission......................................................................................................................4 The economic activity of the company.................................................................4 Current Operations………………………………………………………………...4 Market Characteristics……………………………………………………….…….5 Organigram……………………………………………………………………….…6 Competitors……………………………………………………………………….…6 Internationalisation………………………………………………………………...7 Future Projects………………………………………………………………….….7 Opportunities……………………………………………………………………….7 Conclusion………………………………………………………………………….9 INTRODUCTION The aim of this report is to collect information about the company Tecnalia research and information. We have searched the main information of this company like the history, the mission, the main competitors, the organigram…etc. With all this information we have make a report to summarize all the characteristics and to know more about this company. NAME, TYPE OF ENTITY, YEAR CREATED ETC. Tecnalia Research & Innovation is a Private Research Center of R & D based on Business Units of a sectoral...
Words: 1115 - Pages: 5
...For the past few years, Cruisers has been your designated location to purchase the motorcycle you can trust. Our customer’s appreciate the level of experience we have, and our attention to customer service. Cruisers has made your purchases not only easy, but special. Because of the loyal relationship we have developed with all of our customers, Cruisers has chosen a different type of motorcycle. The new Touring Class models will be available in addition to our standard fuel efficient cruisers. Cruisers decided adding a new product line would help achieve long term success. With the support of our customers and our research we should be able to accomplish short term and long term goals, in the next 5 years. Previously, Cruisers has used the traditional organization in our project management. It has been successful because Cruisers has only been manufacturing and selling our standard fuel efficient cruiser. Now, with the new project of manufacturing the Touring Class motorcycles, we will need to adjust our management organization. Using traditional organization will inhabit Cruisers to take control over the production of the new motorcycles. In order to manufacture and produce this new class of motorcycles, Cruisers will need to put in place a team to head this project. As the project manager, I will assign someone I feel has shown great potential here within Cruisers. Someone who has both great responsibility, but also the energy to ride this project through. Developing a new...
Words: 1467 - Pages: 6
...distributing a specific product. Specifically, the supply chain encompasses the steps it takes to get a good or service from the supplier to the customer. Supply and Demand In classical economic theory, the relation between these two factors determines the price of a commodity. This relationship is thought to be the driving force in a free market. As demand for an item increases, prices rise. When manufacturers respond to the price increase by producing a larger supply of that item, this increases competition and drives the price down. Modern economic theory proposes that many other factors affect price, including government regulations, monopolies, and modern techniques of marketing and advertising (dictionary.reference.com). Relationship The supply chain and supply and demand model are very similar because they both work hand and hand to be successful. Both models can be used to project much needed information of what consumers purchase and the amount they will pay for it. This is very useful to the stakeholders, involved in this process. Essentially these models can predict the consumer’s wants and needs for products on the market and for researching future products. The customers wants is what drives the supply chain. In the demand model the customer is at the center of all work, and will determine how the supply chain will operate. Both of these models work to maintain the amount of products and services sold buy companies and at the same time increase business profits while...
Words: 350 - Pages: 2
...Managerial Approach to Marketing Nichelle James Unit 2 Individual Project M. Russell Faulk April 19, 2014 Abstract The approach to the market world with a new product or service it is very hard to catch on to the market. Major research has to play apart on to what product or service will enter. When research the product or service it is good to know who the competitors are. So when you enter into the market you would know who you running up against. Introduction In the market world or segment the companies would have to take a good look on the environment where they want to launch a new product or service. This can only be done by researching the products target market. Also to be successful in the business the company would have to identify the major competitors. All these steps are a good approach and would allow the company to enter into the market with an immediate approach. Maslow’s theory needs and its application Abraham Maslow’s is a modern psychologist of science that was born in Brooklyn New York. He develops the Maslow’s Hierarchy of Needs the theory of needs that he stated that the people have two major types of needs. One is deficiency and the other is growth needs (Huitt, 2007). The growth needs consist of major behavior such as, aesthetic, self-actualization, cognitive, and self-transcendence. The deficiency will consist of the safety/security, belongingness, physiological, and love, and esteem. Abraham...
Words: 1155 - Pages: 5
...Preparing to Conduct Business Research Part 1 Team A RES/351 February 24, 2014 Sara Skowronski Preparing to Conduct Business Research Part 1 The purpose of business research is to allow a business to set itself apart from its competitors by gathering as much information on the industry that it can and utilizing that data to create unique methodologies and business practices. Researching in a business will provide information on things such as what products consumers like or do not like to buy, what the start-up costs will be, and whether any new business opportunity is viable to undertake. Researching also reveals the profitability potential of products and services and how they size up competitively with similar products available in the marketplace. The most successful organizations in each industry are perfect examples of how to successfully market, advertise, and sell your products so they should always be considered. As apparent as this may seem to any given organization, often times, businesses suffer to some degree because of the lack of focus when it comes to customer service. In a time where technology and immediacy is the common thread used in impression and persuasion, the common denominator could boil down to customer service. It can be the one thing that separates an organization from another. We will be focusing directly on the research of customer service for the company Wal-Mart as an opportunity. Researching the prosperity and customer services rendered...
Words: 1337 - Pages: 6
...Franchising - strategy, system, advantages, model, type, company, disad... http://www.referenceforbusiness.com/management/Ex-Gov/Franchising... Reference for Business Encyclopedia of Business, 2nd ed. Reference for Business » Encyclopedia of Business, 2nd ed. » Ex-Gov » Franchising Powered by JRank Search FRANCHISING When an individual has the desire and drive to run their own business but lacks a strong idea for a company, this person may look to franchising in order to be their own boss and run a proven business. Franchising is an agreement or alliance between two organizations—the franchisor and the franchisee. The franchisor has the business model, training materials, and other materials for the business. The franchisee is the entrepreneur who agrees to operate a branch of the business in their location while paying the franchisor various fees and royalties for the use of the business idea or model. TYPES OF FRANCHISING Business-format franchising exists when a franchisor allows someone to market products or service, using the business name or trademark, in return for fess and royalties. When franchising is mentioned, most people think of this businessformat franchising, like McDonald's, AAMCO Transmission, or Molly Maid. There is also product or trademark franchising. This is a limited franchise where a manufacturer may grant another party license to sell goods produced by the manufacturer. This might includes sales of cars through dealerships (e.g....
Words: 2154 - Pages: 9
...Business Model MODEL (A) Current global market research indicates a significant growth of pharmaceutical products, in spite of the sluggish economy in 2010. The forecast indicated market growth of about 4% to 6% in 2010 exceeding US$ 825 Billion. The global pharma market will experience 5% to 7% growth in 2011 resulting in an overall market value of US$ 880 Billion. Asia Pacific Pharmaceutical Market is expected to grow around 12.6% during 2010 – 2012. Middle East – African Pharma Market is projected to grow at around 11% during 2010-12. The development of infrastructure and rapidly changing regulations in this region are being seen as reasons for its growth. Furthermore, there is a high prevalence of diseases and huge population base that increases the overall need for pharma sales in this part of the world. Presently South Africa, Saudi Arabia and Israel dominate the region’s pharma industry due to their better infrastructure and regulatory environment. The market potential of the African pharmaceutical sector is enormous and business opportunities abound. However, the Middle East depends on imported pharmaceutical products and therapeutics. In the Third World and under-developed countries, medicines are required for preventable or curable diseases like malaria, tuberculosis, acute-respiratory infection, influenza, meningitis, etc. The current trend is more focused on cures for problems such as impotence, baldness and ageing because it’s more profitable; and less...
Words: 643 - Pages: 3
...follow. Although, leadership is a group experience that includes interpersonal influences or persuasion, is goal directed and can lead others through certain actions or to achieving goals through influence, and has hierarchy within the group that can be formal and well defined or informal and flexible. Leaders assist in establishing goals and reaching those goals through actions, allowing individuals in leadership positions to be effective (Nahavandi, 2006). Analyzes which leadership model and practices would encourage innovation considering the global context of the organization in your chosen case. Leadership research has been and will be completed by many individuals and has led to many theories and models to be developed that have both similarities and differences. Four theories or models of leadership that have been researched and developed include trait theories, transactional leadership, transformational leadership, and situational leadership. The research on each of these leadership models has varied in amount and focus, but mostly the information has helped to develop theories and styles that can be important in understanding and developing leadership skills (Nahavandi, 2006). Just like in the Innovators DNA,...
Words: 2252 - Pages: 10
...FUELING STRATEGIC INNOVATION “Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate significant new value for customers and the corporation” (Kotelnikov: 2001). It is a holistic approach consisting of an organized set of practices that motivate imaginative teams to think outside the box and challenge the tyranny of the given (Kao: 1997 in Bonn: 2001). Innovation becomes strategic when it has become a deliberate repeatable process that creates a significant difference in the value delivered to consumers, customers, partners and the corporation. It is also the juncture where an organization can be said to have it as a competitive advantage (Thompson, Strickland& Gamble: 2008). Strategic innovation therefore challenges the organization to break its established business boundaries and mental blocks and to be divergent in its thinking rather than being convergent (Erupting Mind: 2010). As far as Professor Stephen Brown of Ulster University is concerned, marketers place excessive emphasis on researching and customer satisfaction at the expense of development of strategic innovation. The argument holds some merits. First, being strategically innovative will make it possible for marketers to achieve a capability that can be reproduced in better tools assemblage, processing and idea generation than competitors. Second, building capability in strategic innovation will enable the organization to...
Words: 759 - Pages: 4
...chain strategy is legendary. If you want to build a successful SCM system, your best bet is to model your SCM system after Dell’s. In a team, research Dell’s supply chain management strategy on the web and create a report discussing any new SCM updates and strategies the company is currently using that were not discussed in the text. Be sure to include a graphical presentation of Dell’s supply chain model. When researching Dell’s supply chain management strategies on the web, I discovered new SCM updates and other strategies the company is using to improve business. Dell is leading second in hardware design, manufacturing and distribution; It is lead by HP. The reason for their success is, it has a Direct relationship with customers, it has a low cost and but best value, It’s built to order, it has customized systems and the highest quality and technology. The idea of supply chain management system is one of the most important systems for a PC in business because, the material s for Dell accounts on average for about 20 billion a year. Improving SCM by .1% has a bigger impact than improving the manufacturing process by 10%, and the Technological breakthroughs cause very short Product life cycles. Competitors have falling short to Dell because unlike competitors, 90% of dells supplies are ordered online using integrated websites of suppliers and Dell’s business to business strategy. Dell’s factories have only 7 hours worth of inventory for most items and others usually...
Words: 343 - Pages: 2
...The Business Research Process James Mathias RES351 03/10/2014 Dr. Michael Gemignani The Business Research Process Business research in the Air Conditioning field is multi-faceted and extremely helpful in building a successful sales and service team. You have to be able to properly identify your competitors in your market. Companies need to take time and invest in knowing your customer base. Discover your strengths and weaknesses and focus on those elements and market them properly. Constant research and development of strategies that are as dynamic as the technology that moves us is key in building a great A/C company. Why Research the Competition Most people look at a competitor in the market as a bad thing. This is not always the case, with the right research it can be a great selling tool and even an ally in aiding in the sustainability of business practices. Competition is actually a good thing in the Air Conditioning world. We use the information to help target the right kind of products and services for the right time of year. For example, in 2006 the new construction industry was good downhill in sales. This decline in the market was responsible for many Contractors having to close or change the way they do business. The company that I was working for at the time, Corman and Sons Inc., concentrated on the new construction industry. The owner and I did a little market research with the Act Corporation and discovered that the retail contractors...
Words: 823 - Pages: 4
...of a large manufacturing furniture store located in Sonora, Mexico. Guillermo’s store was doing good business with the locals by providing them handcrafted products. The store was making good profits due to low labor costs, and charging premiums for handcrafted products. Currently Guillermo is facing issues with making profits due to a new overseas competitor. Guillermo needs to figure out a way to understand and make changes if necessary to his store, in order to stand up to the competitor. To make the right decisions, it is important to understand the principles of finance and the different concepts of finance. Concepts of Finance The Behavioral Principle: When All Else Fails, Look at What Others Are Doing for Guidance Guillermo is losing business to his competitors who use high technology equipment, make furniture to the exact specifications and with really low prices. The store owner wants to understand how the competitor operates, and why are they more successful. Guillermo spends some time into researching the high tech solution that the foreign competitor provides. He will try to figure out the cost of the technology, the low labor costs and whether he can cut his costs by converting into the high tech model. Basically he wants to research if he can imitate his competitor to better his business. Guillermo finds out that converting his model into the high tech model would be expensive but he can cut down his productions costs. This form of behavior, where the “choices...
Words: 697 - Pages: 3
...Unit 1 Individual Project MGT600 – Business Research for Decision Making April 7, 2013 Abstract Functional companies in today growing economy use Formal Research and Business Proposals to effectively conduct business. Both methods are clearly different in meaning and purpose, however the two are intertwined. Formal research and Business Proposals both have applications and values in a business setting that will be discussed in this research paper. The theoretical framework and the research design relating to collaborative technology in virtual globalization will be discussed. (Sekaran & Bougie, 2010). Part 1 “Formal Research” versus “Business Proposal” Introduction In Part one of this research paper I will be discussing the theoretical and practical differences between “formal research” and “business proposals”. In researching the two methods I will present how they impact the business industry, it is vital that business professionals comprehend the distinction between them. Management teams will benefit from research and proposals if they are conducted and implemented properly. Part 1. Marketing Manager and Researchers in a company have complex task in developing formal research projects and business proposals. Formal Research is a structured research style that allows business researchers in a company to present information in a scientific manner. Teams who conduct formal research must use a systematic professional process of collecting and analyzing...
Words: 1553 - Pages: 7
...types of consumers with different product or service requirements. The fact of the matter is that we do not all want the same products, and we have different requirements for the products and services that we do consume. Product differentiation is based on four elements: Price – How much am I prepared to pay for this product? Quality – What level of quality do I require? Availability – or maybe delivery. How quickly do I want to have the use of this purchase? Promotion – or maybe "branding". Do I want a specific brand, or one of a range of brands that I feel 'says something about me? Think about denim jeans here—a $4.00 pair from Wal-Mart, a $400 pair from Neiman-Marcus We all make "value judgments" based on the inter-relationship of these three elements when we consume a service or product. Stakeholder analysis is a technique you can use to identify and assess the importance of key people, groups of people, or institutions that may significantly influence the success of your activity or project. There are a number of tools available that can assist with this. A Stakeholder analysis can be used to: * identify people, groups, and institutions that will influence your decisions about the form, style, features, etc., of your product or service (either positively or negatively), ------------------------------------------------- Core Competencies or Core Capabilities? Competencies are responsible for providing benefits in products and services that make them desirable...
Words: 1972 - Pages: 8
...Porter’s Value Chain Model The Value Chain Model was first evangelized by Michael Porter in the 1980’s and focuses on a company’s ability to create greater value, increase profitability and gain competitive advantage by evaluating the organization as a whole through a linear series of activities performed by the organization to deliver a product and/or service to its customers. This model links functions across an organization and the impacts they have on one another to better identify potential efficiencies rather than reviewing them in separate silos. Activities within the Value Chain Model are divided into primary activities and support activities. Primary activities have direct connection to the physical creation, sale, maintenance and support of a product or service. These activities typically include inbound logistics, operations, outbound logistics, marketing and sales, and service. Support activities are those that support the primary functions and typically include procurement, technology development, human resource management, and infrastructure. Business Concept Overview As a busy new mom trying to juggle the demands of running a household, working full time and attending business school, I am constantly finding myself opting for convenience over health when it comes to eating. Previously, I was a meticulous meal planner for clean eating, spending tens of hours per week on researching, planning, shopping, prepping and cooking. While a healthy lifestyle is more...
Words: 1122 - Pages: 5
