...Too Good To Be True? Forever 21 and its Illegal and Immoral Policies After a recent shopping spree at Forever 21, the many hours spent perusing the rakes brought continuous amazement at the low prices found on the tags. How could clothes this trendy and fashionable possibly come at such a reasonable price? This question was quickly followed by an unsettling yet painfully obvious thought. Sweatshops. To me, there was no other explanation as to how one of the world’s most popular clothing stores for young woman could provide such a marked down price to its customers. The stylish knockoffs became to me what they had always been, too good to be true. Upon returning from my long day of shopping, I decided to dig a bit deeper into this new found curiosity I had. Trying to figure out if Forever 21 utilizes sweatshops was sadly an extremely easy task. Numerous hits came up on my screen with articles all confirming my resent realization. Articles discussing Forever 21’s poor working conditions, hypocritical religious ties and countless designer copyright infringements flooded the search screen. Forever 21 sounds like the American Dream come true: it was founded by a poor Korean couple who immigrated to the USA in 1981. The company is still privately-owned and operated in L.A. and the couple, Do Won “Don” Chang and Jin Sook, chalk up its success to their Christian faith and frugal, hard-working values. Those who have worked with or for the company, however, say that its success...
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...ZARA: Fashion Follower, Industry Leader Business of Fashion Case Study Competition Amanda Craig, Charlese Jones and Martha Nieto Philadelphia University April 2, 2004 ZARA: Fashion Follower, Industry Leader Table of Contents Introduction………………………………………………………………….1 Financial Analysis and Comparison…………………………………………………….…………....1 Strategic Advantages………………………………………………………………...2-3 Strategic Drawbacks…………………………………………………………….….. 3-4 Possibilities for Failure…………………………………………………………………....…..4 Recommendations/Conclusion………………………………………………5 Calculations and Financial Statements……………………………………….……………….Appendix A Articles: The Recent Status of ZARA.……………………………………….…………………...Appendix B Works Cited Works Referenced The global apparel market is a consumer-driven industry. Also, globalization and new technologies have allowed consumers to have more access to fashion. As a result, consumers are changing, competition is fierce, and companies are evolving to meet these demands. Zara, a Spanish-based chain owned by Inditex, is a retailer who has taken a new approach in the industry. With their unique strategy, Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challenges that face traditional retailers in the apparel industry. Financial Analysis and Comparison To prove Zara has the prospect of sustainable growth in the international apparel market, it is important to understand and compare the financial differences...
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...Quick 1 Laura Quick Professor Lisa Mastrangelo College Writing November 25, 2014 What's in Your Jewelry Box? Today's Passing Fancy - Tomorrow's Message from the Past What’s in your jewelry box? The answer to that question says a lot about you, your personality, the life you’ve lived and possibly even the lives of your parents and grandparents. Whether it’s fine gold or diamond jewelry, the latest fashion jewelry, your grandmother’s pearls, a ring with birthstones for each of your children, the necklace received from your husband on a wedding anniversary or a combination of these things, the contents of your jewelry box communicates visual messages about you to others. As an avid collector and seller of vintage jewelry, researching the items I collect is part of the process and often provides education regarding various periods in history. When researching a specific item of jewelry; the style, when it was made, and of what material, it also gives me impressions about the life of the person who wore the item being researched. Over several years, I’ve learned that jewelry has played an important economic, societal and emotional role in human lives throughout history. Jewelry is a wearable art form that can communicate emotion and information to others, even after the wearer is gone. A news article written by Kate Ravilious for National Geographic News online entitled Oldest Jewelry Found in Morocco Cave, described a cache of 82,000 year-old shells found by a team of archaeologists...
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...retail industry is the strategy employed by Zara which is discussed in this critique. Zara started as a single shop in La Coruna and then rapidly spread its wings to 68 countries; opening a store each day - one of the fastest global expansions the world has ever seen. Throughout the entire system of Zara’s business; designing, sourcing, manufacturing, distribution process and retailing come out a number of success factors: short cycle time, small batches per product, extensive variety of product every season and heavy investment in information and technology. This elements feature in every aspect of the business. 2. Introduction. Zara is the flagship brand of the Spanish fashion retail giant, Inditex, (Industrias de Deseno Texti S. A.) Founded in 1975 ; this super- heated performers in soft retail fashion market in recent years; is engaged in textile design, manufacturing and distribution .The group operates approximately 1500 stores .The company primarily operates in Europe, where about 80% of its sales are made with La Coruna , the city that saw its earlier operations, home of its central offices. Zara contributes about 2/3 of the company’s sales making it undoubtedly the firm’s growth engine. As other retailers like Marks and Spenser and Gap join...
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...manages all design, warehousing, distribution, and logistics functions itself. Even many of its day-to-day operational procedures differ from the norm. It holds its retail stores to rigid timetable for placing orders and receiving stock. It puts price tags on items before they're shipped, rather than at each store. It leaves large areas empty in its expensive retail shops. And it tolerates, even encourages, occasional stock-outs. Under computerized system, the company reduced its design to distribution process to just 10 to 15 days. Rather than placing the design burden on a single designer , the company developed its own in-house team of designers-more than 200 by the turn of the 21st century- who began developing clothes based on popular fashions , while at the same time producing the company's own designs .In this way , the team was able to respond almost immediately to emerging consumer trends as well as to the demands of the company's own customers – for instance , by adding new colors or patterns to existing designs .State-of-the-art production and warehousing procedures , as well as the installation of computerized inventory systems linking stores to the company's growing number of factories , enabled the company to avoid taking on the risk and capital outlay of developing and maintaining a...
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...include these specific areas. The area of focus, what the job entails, and why it makes me happy. The area of focus that I would want would be anything in fashion. The word that comes to mind is "successful." The chief of a fashion house, or a fashion editor. I would love to start out working as an intern at magazine company such as Vogue, or Harper's Bazaar. The fashion editor supervises the process of creating, developing and presenting content for the fashion department of a magazine. Typical work includes supervising other editors and writers, formulating and styling photo shoots, writing or editing articles themselves, choosing photos, fashion items and trends for publication, researching trends in the fashion industry and networking with industry professionals like photographers and designers. Fashion editors may hold one of several positions, such as creative director and editor-in-chief. Other titles include senior fashion editor, fashion editor and fashion director. They can also be assistants and/or specialize in a specific area of the department such as accessories or footwear. Being a fashion editor for Vogue magazine, formulating and styling shoots, choosing fashion items and trends for publication would make me happy and I would want to come to work 7 days a week. I really enjoy following fashion week and trends. The idea of being in a position where I can have all access to that and it being my job, sounds like the perfect job to...
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...various world cultures since childhood and started studying English hard, researching on weatern wearing style and accumulating souvenirs from different nations. After deciding to go abroad for further education, I went to the Sino-Canadian program of Henan Experimental high school in 2009. Not only my English ability is improved rapidly through the courses with all the foreign teachers, but also my recognition to this world is dramatically changed, especially when I first get in touch with fashion. Fashion is a global issue that can be found everywhere in the world. As a student who is going to step into the dazzle and mystery world of fashion, I am always eager to search for the fashion elements wherever I go. Tours to foreign countries since the first year of my junior middle school are especially valuable in my life, comprehensively recording my growing footsteps and colorfully sketching my youth and enthusiasm for life. Paris and Milan, the pioneers of fashion, had brought me into the realm of resplendent clothing. The feeling of integration in the real fashion world when I walked along the Avenue des Champs-Élysées and quadrilatero della moda strengthened my thought of studying fashion management. I have passion in fashion. No doubt, London is one of the best places for a student like me to pursue and accomplish my dream in the fashion industry. As one of the four cities where the most prominent fashion week will be held semi-annually, millions of cutting edge styles and runways...
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...School Uniforms School uniforms! Who likes them?! Not ME! Over the past years, school boards, teachers, parents have been pushing for uniforms. “students dress inappropriate” they say. “Boys sag and girls wear to tight or not enough clothing!”. Well students have the right to dress the way the want too. Let's face the music, children and teenagers are growing up much faster than anyone had expected. Their peers, family, home, music, and television are all influencing them on how they behave and dress. The numerous ways students dress can reflect countless of messages such as the latest fashion trend, hand-me-downs, whatever is comfortable, or violence. I remember when I was in middle school. I did not wear the cutest clothes or was with the current fashion trend and was often left out when my friends were talking about clothes. I felt like I did not belong, but I did not want to buy expensive clothing just to feel included by my friends. Even though students' individuality is important to express one's self, uniforms should be adopted in some public schools because it lowers disciplinary referrals and helps students focus on learning. Many students of public schools believe that school uniforms should not be introduced because it is restraining people's freedom of expression and does not create diversity. One example how uniforms restrict learners are that "without the outlet of expression in their clothes, students may turn to inappropriate hair styles, jewelry, or makeup"...
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...Illuminati/Noir Case 1. Should Noir and Illuminati II indeed be separate? Why or why not? Noir and Illuminati II have been created contemporaneously to complement each other in the market of socially responsible affordable luxury clothes. The overall goal of Noir and Illuminati II is to make CSR more appealing within the fashion industry and they hope to achieve this by providing fashionable and desirable clothing and fabrics. While Noir is the designer and producer of luxury clothing for women, Illuminati II has been founded to be the supplier of high quality Organic and Fair Trade cotton, both for Noir and for other luxury brands. In 2007, Peter Ingwersen, the founder of these two brands, has many concerns on how to make his project grow further. One of these issues is whether it would be better to separate the two brands or to keep them linked together. On the one hand, Illuminati II and Noir share the same objective of introducing the CSR concept in the luxury fashion industry. This focus on social responsibility is the main point of strength of both brands, as it makes them unique. Keeping Illuminati II and Noir together could be advantageous as they can cooperate more strongly in order to reinforce the CSR image in the final product. The two brands could also assist each other in distribution and marketing of the products. Indeed, it is fundamental to take into account the financial resources of the companies, as it is probable that a division of Noir and Illuminati...
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...had the first millinery shop in Paris. Because of her extraordinary needlework skills and her friends introduced many celebrities for her guests, just in one year, her business was rising. Then Coco moved her store to Rue Cambon, it is more fashionable than before, and this area still is the head office of Chanel so far. But only make hats were not content her ambitious for fashion, so she moved to higher level—Haute Couture. And in 1914, she opened two clothes stores, this is the brand was born which is influence deeply in the world. In 1920s, Chanel designed a lot of innovative style, such as tricot sailor dress, little black dress. Furthermore, she was also got new ideas from men’s clothing. Because of the women’ clothing were too gorgeous, so she put some men tests into women’s clothing, like blazer, then she pushed out women’s trousers(Don’t forget, at that time, women only wear dresses. ), this series of creation brings great revolution in modern fashion history. And Coco has a unique view and talent on fashion aesthetics, let she made a lot of friends with poets, artists and intellectuals. Except fashion, in 1921, Chanel also pushed out Chanel...
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...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...
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...on how they have an edge over their competitors. I know what’s their traffic on their store, and didn’t have to went to those stores for get the information needed to do this paper, I only went once to speak with the managers and the rest I was able to do it based on some research and the knowledge and experience I have from being a customer for both stores. I hope this research paper will met all your expectations and you learn something new about these retail stores. [pic] History Diesel was founded by Renzo Rosso in 1978. He wanted it to be a leader, a new type of company that will focus on style and fashion. So he carved out a niche for itself in its field. He started surrounding with creative, talented people, innovators that matched his new ideas, by rejecting the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his openminded design team broad stylistic freedom,...
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...The 1920s and 1930s was a decade of change in Amerike.1920's were a time of wealth and luxury, while the 1930s were more sober as the economy sank. Every decade has its own specific style of fashion, however, no matter how good or bad the times were. Both day and evening fashion for women and men reflected society's attitude towards the economy and the perception of the evolution of society Short hair stands throughout the decade. Women who keep their long locks pulled back at the nape of his neck in a chignon. Boy-like figure was the desired shape, and dropped waist hip. Hemlines gradually approached the mid of 1920's, when the famous "flapper" look became popular, the scars went down again, with jagged scars favored. Long necklaces - in particular, strings of pearls - were accessories of choice, and a tan or flesh colored stockings were popular. Red lips, dark eyes, skin and powdered finished 1920s feminine look. The most popular mod for working men in 1920 was a suit. This style has been immortalized in various characters, from Al Capone to F. Scott Fitzgerald. Men's fashion in the 1920s was heavily influenced by athletes and other famous people. Men generally want to look younger and more athletic and performs graceful white shirts under their suits. Hats, such as driving caps and hats were popular. Short fat ties worn for everyday looks, while the bow ties were popular for evening wear. During the 1930, more feminine style returned to form, emphasizing the chest, hips...
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...this business as fashion is my interest. Brief I need to identify the level of demand for my business and who it is from. In order to look at my potential customers and the way they buy I will have to go into an existing clothes store and see the way they act and what they actually buy. I will create an observation checklist which will show gender, rough age, whether they buy anything and what they buy. I would do this for several hours until I have details of 200 people entering the shop.There are lot of similar stores like this I could go and visit especially in the Skelmersdale concourse. Also as there are other business which are a lot like mine but are online, I would look at them and see how they go about things I wouldn’t help me in many ways but I could get a better idea of the stock and the price they go for. To help identify my competition, I need to visit the local town centre to locate any similar businesses. Another way of doing this is to go online and look at the local areas. Research proposal. For my primary methods I have decided I will go to other clothes stores and see what the public behave like and what stores they prefer and the type of things they buy and what price range they go for, this method wont affect my business as it will only take one day for doing this. Another primary method I will do is use some questionnaires will ask questions about where people shop, why, online or in town, the price, the latest trends and fashions...
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...Question: In the Eyes of the Consumer, Brand is Far More Important than Price. Discuss this Statement in the Context of a Country of your Choice. Tutor Name: Katie Mulcahy Recently, the topic of brand and price which are important has become an intense debate. In some people's point of view, brand is far more important than price. Following this further, brand is a name or symbol of one company's product and it is connected with advertising, price and quality. Also, it will be the necessary one of the factors to consider when some people buy clothes. The famous advertising copywriter and ad agency founder Ogilvy, (2007) definition of a brand "The intangible sum of a product's attributes: its name, packaging, and price, its history, reputation and the way it's advertised". Which means the price is a part of the brand, exist a very close relationship between price and brand. The purpose of the essay is to discuss whether or not brand is more important than price when people buy clothes in China. To achieve this purpose, I will choose China to analyze customer shopping behavior, psychology through provide examples to support brand is more important in the first part, in the second part I will give views to analyses price also a necessary role and conclude in the end. However, this essay focuses on business and marketing so I cannot write more about psychology. With brands development, design style and visibility are more important than price especially...
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