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Responding Quickly to Consumer Demands

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RESPONDING QUICKLY TO CONSUMER DEMANDS

May 7, 2009

Ms.
ANKARA

Dear Ms.

This report has written in order to determine how Turkish Food companies can respond rapidly to the consumer demand and to recommend efficient and effective ways of communicating this adaptation to key stakeholders of the 5 companies including TAT Konserve, Ersu Gıda, Migros, Penguen Gıda and Tukaş.

As you will see, our report analyses the relevant 5 companies that we have mentioned above from different aspects and examine the existing methods of getting goods to the end consumer. We also recommended some solutions to increase the rapidity. We are confident that this report will help to these studied companies in necessary structural changes in order to supply quickly demanded goods by consumers when they want and where they want.

We appreciate having this assignment and hope that this report will help your organization about being rapid. If you have any problems in interpreting this report or in implementing our recommendations please do not hesitate to contact with us.

Sincerely yours,

Trainee Analysts of Bilkent Consulting Company

Table of Contents
Part Page

Letter of Transmittal……………………………………………………………..3
List of Illustrations……………………………………………………………....6
List of Charts…………………………………………………………………….7
Executive Summary……………………………………………………………...8

1. INTRODUCTION 1 1.1. Statement of Purpose 1 1.2. Scope of the Report 1 1.3. Background

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