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Responsibility Centers

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Responsibility Centers & Financial Controls

Abstract
Deer Valley Lodge in Park City Utah has requested an evaluation on the profitability of a new series of ski lifts for its world-class ski facility. Present-value, pre-tax and post-tax calculations all indicate that the addition of new ski lifts will do well to improve lodge revenues both in the sale of lift tickets as well as overall sales of resort stays, shopping and restaurants.

Deer Valley Resort is an over 2,000 acre upscale ski resort near Park City, Utah. It is most well-known for being an Olympic Venue during the 2002 Olympic Winter Games in Salt Lake City (Official Report, 2002). The resort currently has 21 chair lifts and 7,500 skier daily lift ticket limit (Resort History, n.d.). The resort’s management has considered adding an additional five ski lifts to the mountain to increase capacity during the busiest days of the season.
The resort has reported that the cost of the lifts themselves is $2 million, and preparation of the slope and installation of the lift is an additional $1.3 million, for a total upfront cost of $3.3 million. Cost Per Lift | $2,000,000 | Installation Cost | $1,300,000 | Extra Ski Lift Ticket Capacity | 300 | Peak Season Days Needed (Per Year) | 40 |

The lodge has also estimated that the cost of operation for the new lift will be $500 per day for the entire 200 day ski season, for maintenance, electricity and staff costs. Lift tickets currently cost $55 per day and are sold out every day during the 40 day peak season period. Operating Costs (per day) | $500 | Ski Season | 200 days | Lift Ticket Cost (per day) | $55 | Lift Lifespan | 20 years (4,000 season days) |

The Net Present Value analysis applies the same value of money to cash inflows and cash outflows to evaluate a project’s benefits and costs, specifically to determine if an

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