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Retail Environment Macy's Inc. Quarter Paper

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|Macy’s Inc. |

Macy’s is considered a store; where there are actual brick and motors stores across the United Sates, online website, app, catalog, direct sales, and a kiosk.

At first, Macy’s wasn’t my retailer. I originally wanted to do Michael Kors at The Grove, but I had no transportation to the location. I had changed it to Michael Kors in Macy’s Plaza, but there was a misunderstanding to what I was requesting to the teacher. Little did I know that I would learn so much from Macy’s? Everything happens for a reason and this was a sign from God. I’ve learned how Macy’s was founded to their philosophies. I was so shocked about the information I was reading. Even though Macy’s wasn’t my original choice, it taught me so much and I’m very grateful that it ended up like this!

|Background |

Federated Department Stores, Inc (renamed Macy’s Inc.) was born through the combination of Abraham & Straus of Brooklyn, Filene’s of Boston, F&R Lazarus & Co. of Columbus, OH, and Bloomingdale’s of New York. As Federated emerged in the years of the Great Depression and World War II, it became apparent that the corporation was equipped with both resilience and flexibility. It adapted to the times by implementing innovative retail firsts, such as “pay when you can” credit policies and arranging merchandise by size rather than color, brand or price. (macysinc.com, Macy’s, Inc History) Macy’s was established in 1858, and is The Great American Department Store, but founded in 1929. The main headquarters is located in Cincinnati, OH and is considered a private ownership. It’s an iconic retailing brand with about 810 stores from

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