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Retail Max

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Retail Max Paper
Pamela White
Grand Canyon University: LDR-610
March 20, 2013

RetailMax: Role for Cam Archer Regan Kessel
The two major players in this case are Cam Archer and Regen Kessel. Cam Archer is a young and upcoming MBA who is working on an interim assignment as an account executive. She has great potential and is an asset to the company. Regan Kessel is the new Vice President of Product Management and Marketing. He has offered Cam a Marketing Director position in the Marketing Department. Archer has a difficult decision that needs to be made today. She needs to decide between her dream job as Director of Marketing in the Marketing Department with Regen Kessel, or accept a position in the Product Services division where she currently works. Both positions have qualities that appeal to her. Today her decision is to decide where she wants to go with her career.
Potential Power At this point, Archer has a greatest amount of potential power. She is respected by the CEO as well as the two vice presidents that have offered her the positions. They are letting her make the final decision as to which job to take. She has the blessing of the CEO regardless. She cannot go back to her old Sales position though as they have already hired someone for it. Each VP can make the position within their department look as the most appealing, but ultimately, the decision is hers. Her decision needs to be made by the end of the day.
Power Bases Archer also has expert and referent power with the VPs as well as the CEO. The CEO is aware of this. He had asked her take over the Toys N’ Stuff account because of her repoire with clients. Kessel recognizes her expert and referent power and knows that Archer is considered by both internal and external customers as smart, diligent and valuable.
Kessel is in a power position. He has the power

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