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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0957-4093.htm

IJLM 22,3

Retail supply chain management: key priorities and practices
Wesley S. Randall
Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA

390

Brian J. Gibson and C. Clifford Defee
Department of Supply Chain Management, College of Business, Auburn University, Auburn, Alabama, USA, and

Brent D. Williams
Department of Supply Chain Management, Sam M. Walton College of Business, University of Arkansas, Fayetteville, Arkansas, USA
Abstract
Purpose – The purpose of this paper is to investigate the unique supply chain strategies employed by retailers. Design/methodology/approach – A mixed methods approach was employed involving analysis of depth interviews with 27 retail supply chain executives combined with a follow-up survey capturing over 200 responses. Findings – In light of uncertain economic conditions, retailers appear to be developing more agile/responsive supply chain management (SCM) strategies. Additionally, retailers are putting greater emphasis on maintaining a balance of cost versus service than the cost-centered focus found in a prior study. Research limitations/implications – This study focused on US retailers and therefore results should be cautiously extended to the retailing environment in other countries. Practical implications – Retailing is not a “one size fits all” business, and study results suggest the SCM strategies used by retailers depend greatly on the nature of each retailer’s model. However, the need to create agile SCM processes while controlling costs was an overarching theme described by retailers. Originality/value – Retailers operate some of the largest and most complex supply chains, yet SCM research has generally overlooked the retail sector. This study

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