...“COMPARATIVE STUDIES BETWEEN LAKME AND REVLON WITH THE REFRENCE OF THEIR PRODUCTS” under the guidance of Mrs. Aparna Porwal. After completion it successfully in the fulfillment of requirement for the award of degree of bachelor of business administration of “Aryan institute of management of computer studies”. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF COMPARATIVE STUDIES BETWEEN LAKME AND REVLON. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. CONTENTS ➢ Introduction ❖ Brief overview of marketing strategies. ❖ Company Profile of Lakme ❖ Company Profile of Revlon ➢ Various Marketing strategies adopted by the two Company along with product profile ➢ Objectives of the Study ➢ Research Methodology ➢ Data Analysis & Interpretation ➢ Suggestions and Recommendations ➢ Summary & Conclusion ➢ Appendix ❖ Questionnaire ❖ Bibliography INTRODUCTION Within a short span of the last five-six years, the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming, increasing disposable incomes...
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...Assignment 3 Revlon for Men 1 Terika Slocumb November 18, 2012 Assignment 3: Revlon for Men? “Ubersexuals and the Changing Male Landscape” MKTG 510 Consumer Behavior Dr. Adina Scruggs Assignment 3 Marketing Strategy Revlon for Men 2 Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass-market cosmetics brand, alongside L’Oreal’s Maybelline and Procter & Gamble's Cover Girl. Their vision is to provide glamour, excitement and innovation through quality products at affordable prices. They have developed a long-standing reputation as a trendsetter in the world of cosmetics, skin care, fragrance, and personal care (www.revlon.com). Truth is, men are very different to market to than women. Men are very focused and goal-oriented. According to Morgan (n.d.), career enhancement, ego booster, sense of competitiveness and attention and admiration from women are the motives behind the need for cosmetic products. Tying these existing needs for belongingness and esteem to men’s cosmetics will create demand for the brand. Subtleness and convenience are some of the product attributes that researchers found to be important to male consumers in buying and experiment with cosmetics. Complete Product Line include convenient combo of a natural smelling three-step skin care; facial soap, cleanser and moisturizer, shaving products, deodorants...
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...Culture Myths Women always want to look and feel beautiful all the time no matter what. Imperfections and flaws are irritation to anyone, especially women. They bring out a lot of self confidence issues, come out at the wrong time, and women just want to hide all of those in make-up. By putting make-up on the imperfections and flaws seem to disappear and women feel on top and beautiful again. Make-up should not determine weather you are beautiful or not. Sometimes women look like two completely different people with and with out their make-up on like an alter ego of what they want to be. Everyone has imperfections and covering them up is not going to make them go away. The Revlon commercial makes it seem like anything but perfect skin is not acceptable. They made a formula that bends and reflects light to help diffuse flaws. This helps spread out the imperfections and flaws but do not make the flaws go away. Many products look better in a commercial or in a picture. After receiving the product it does not look or work like what the commercial has stated. Even by adding make up imperfections and flaws can still be noticeable. The people acting in the commercial usually already have clear skin, or they shoot the commercial and Photoshop their skin to make their product more believable. In that same commercial they say that the make-up will make you look better in any kind of light. They also use different lightings to make it seem more real. While they are using different...
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...Revlon Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932. ------------------------------------------------- History Revlon was founded in the midst of the Great Depression, 1931, by Charles Revson and his brothers Joseph and Joel Roberts, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. In 1937, Revlon started selling the polishes in department stores and drug stores. In six years, the company became a multimillion dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II, Revlon created makeup and related products for the U.S. Army, which was honored in 1944 with the Army-Navy "E" Award for Excellence. By the end of the war, Revlon was listed as one of America's top five cosmetic houses. Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources. In November 1955, Revlon went public. The IPO price was $12 per share, but it reached $30 per...
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...Revlon for Men? Question 1 Develop a marketing strategy for Revlon to enter the men’s cosmetics market with a complete product line. Revlon is a world leader in cosmetics, skin care, fragrance and personal care and is a leading mass market cosmetics brand, alongside L’Oreal’s Maybelline and Procter & Gamble's Cover Girl. Their vision is to provide glamour, excitement and innovation through quality products at affordable prices. They have developed a long-standing reputation as a trendsetter in the world of cosmetics, skin care, fragrance, and personal care. Product Strategy Consumers buy motive satisfaction or problem solutions NOT product. In the case of men’s cosmetics, career enhancement, ego booster, sense of competitiveness and attention and admiration from women are the motives behind the need for this type of cosmetics. The words of Charles Revlon (Former Head)…“In the factory we make cosmetics, in the store we sell hope”… show that Revlon is in the right track. Tying these existing needs for affiliation (belongingness) and esteem to men’s cosmetics will create demand for the brand. Subtleness and convenience are some of the product attributes that researchers found to be important to male consumers in buying and experiment with cosmetics. Complete Product Line include convenient combo of a natural smelling three-step skin care (facial soap, cleanser & moisturizer); Shaving products, deodorants, skin clearing & treatment products designed to hide dark circle, age...
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...| Revlon: Case Study analysis | BUS 490 Comprehensive Examination: Strategic Management :: Online | | | 3/16/2012 | Table of Contents Introduction 3 Mission Statement 3 Vision of the Company 4 External Assessment 4 Technological trends 4 Demographic trends 4 Economic Trends 5 Political and legal constraints 5 Sociological factors 7 Global trends 8 Industry Analysis 8 Competitor analysis 9 External Factor Evaluation (EFE) Matrix 10 Internal Assessment 11 Company organizational structure 12 Personal policies and management 12 Operational production capacities and policies 13 Financial stability (common ratios and measures) 14 Ratio Analysis 15 Leadership and organizational behavior, corporate culture, etc 20 Marketing 21 Ethical/ legal issues 22 Management information systems and research and development 22 Patents, Trademarks and Proprietary Technology 22 The Internal Factor Evaluation (IFE) Matrix 23 Strategy Formulation 24 Strategic solutions 30 Timeline for Implementation 32 Consequences 33 References: 34 REVLON: CASE STUDY ANALYSIS INTRODUCTION Introduction Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-persiparant/deodorants, and beauty care products company. Revlon case is a comprehensive strategic management case that includes 2006 and 2007 financial statements, competitor information, internal factors, future outlook and more of Revlon Company....
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...Should Revlon concentrate its efforts on international markets, given the low value of the dollar and competitive pressures? What countries should Revlon focus on? II. Should Revlon diversify its operations or develop joint ventures with other cosmetics company? Would jewellery be a good industry to enter given the ageing society? III. Does Revlon have too many brands? Should the company keep brands such as Colorstay and get rid of brand such as Mitchum? IV. Should Revlon agree to sell itself to Perlman or to a rival firm? What is Revlon worth on the market? International markets (Question 1) In providing answer for the first question, I would say that it will be of a strategic and economic benefit for Revlon to direct more of its effort on international market. There are a few reasons why I am thinking in that direction. First, it is a fact that countries where the company sells more of its products such as Japan, US, Canada and European states are becoming more ageing in population in relative terms. And as people get older, they tend to spend less on personal care products. Consequently, it is almost certain that revenue will continue to dwindle even as competitors fight for their share of the market. Therefore, it will only be strategically pertinent for Revlon to shift its focus and efforts in markets where the majority of the population is still vibrant and young. Secondly, it is absolutely vital to examine the population matrix of the various markets Revlon currently...
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... “Melts in your mouth, not in your hands”. That’s the slogan for one of the most popular chocolate candies in the world. The inventor of this marvelous creation was Forrest Mars. M&Ms are nationally popular from regular people to the president. They are so popular that they are stocked on Air Force One. But what makes Mr. Mars truly important is what he has done for the allied troops during World War II by sending tubes of M&M’s overseas to help with the rations. So if he was never born, then millions of people would be lost without their precious chocolate treat and the war might not have turned out for the best. Forrest Mars was born on March 21, 1904 in Wadena, Minnesota. When he was six, his parents divorced and he was sent to live with his grandparents in North Brattleford, Saskatchewan, Canada. Forrest and his mother kept in touch, however he did not see his father until he was a young man. Growing up, Forrest was like a sponge, especially in math and always soaking up more knowledge any chance he could. He was also a bookworm on the hunt for trivia games and trivia knowledge. He was a champ with board games, poker, chess and cribbage. In the year of 1922, Forrest graduated from Lethbridge Central School in Alberta, Canada. Since he was a bright chap he was offered a scholarship to the University of California at Berkeley. At Berkeley he studied mining. Like his father Frank Mars, Forrest was sweet in the kitchen as well as a savvy thrifty businessman. He was thrifty...
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...Mars Inc. 1 - COMPANY BACKGROUND Mars, Incorporated (Mars or “the company”) is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company operates in about 68 countries worldwide. It is headquartered in McLean, Virginia and employs about 65,000 people. The company's net sales are estimated to be around $30,000 million. Mars is a private company and has not released its annual report. Therefore, its financial details are not available. Mars produces and distributes branded snack foods, main meal foods, drinks and pet care products. It also makes drink vending equipment and electronic automated payment systems. The company operates more than 130 factories, in about 75 countries worldwide. The company operates through six business segments: chocolate; petcare; Wrigley gum and confections; food; drinks; and symbioscience. The company's chocolate segment operates under brand names such as M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. The major brands under the petcare segment include Pedigree, Whiskas, Sheba, Cesar and Royal Canin. In the Wrigley gum and confections segment, the company owns Extra, Orbit, Doublemint, Skittles, Starburst and Altoids. The company operates its food segment under the Uncle Ben's, Dolmio, Seeds of Change, Ebly and Masterfoods brand names. Its drinks segment includes Klix and Flavia brands. Furthermore, the company's symbioscience segment owns...
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...Time & Attendance Trends in the UK October 2015 Time & Attendance Trends in the UK White Paper Time & Attendance in the UK Brandon Hall Group Research Team September 2015 ©2015 Brandon Hall Group. Licensed for Distribution by Kronos Incorporated. Page 2 Time & Attendance Trends in the UK Table of Contents Introduction 4 Time & Attendance: A Critical Intersection 4 Laying the Foundation for Success 6 Taking Automation into the Future 8 Key Take-Aways 10 About Brandon Hall Group 11 ©2015 Brandon Hall Group. Licensed for Distribution by Kronos Incorporated. Page 3 Time & Attendance Trends in the UK Introduction NOTABLE INSIGHT Organisations with fully automated T&A processes are 32% more likely to be able to use their workforce data to support predictive analytics. Time and attendance (T&A) tracking and data are at the core of workforce management today and are key intersection points between HR and the business. Key findings from Brandon Hall Group’s 2015 HCM Technology Trends study show that organisations in the UK are beginning to take advantage of technology to automate T&A. As a result, they are able to experience key improvements in reporting and analytics capabilities and better support collaboration with other areas of the business: • Technology. 67% of UK organisations that have workforce management strategies say they have used technology to enable their T&A processes. ...
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...Ethel’s Chocolate Lounges Principles of Marketing April 26, 2012 Chocolate Lounges Taste Sweet Success Centuries have passed, and the American palate has distaste of chocolate. Now Ethel's Chocolate Lounges, named in honor of Ethel Mars's the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911; whose name adorns the signs at the company's latest attempt to breathe fresh life into chocolate. Influenced by the seventeenth-century London’s chocolate houses, the Mars family envisioned an up scale café, providing a luxurious setting where people could relax and even socialize while enjoying the gourmet chocolate. Mars president John Haugh what makes Ethel's special is that "You don't have to be a millionaire to enjoy the sweet taste of the good life. People indulge at Ethel’s Chocolate Lounges because of their limited decision-making. This occurs when the consumer has previous experience with a product but is unfamiliar of the brand; but has low levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives defined by Lamb, C. W, & J. Hair, & C. McDaniel. (2011). Marketing. (Vol. 2010 Custom Edition, Maureen. Staudt, Ed.). Mason, Ohio: Cengage Learning. Many consumers are familiar with other chocolate brands such as, Godiva and Hershey, but might not be with Ethel’s chocolates and may be curious to try. Ethel’s menu that features icons and descriptions of...
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...Unit VII – Scholarly Activity Case Study: PYREX MBA 6151-14I-4, Operations Research By Nguyen Hoai Phuong ID 253434 Ho Chi Minh City For Dr. Matthew Ademola MBA Faculty Columbia Southern University PYREX Overview about company and its products/services. World Kitchen, LLC | Products/services | Separate organizations | Brand | * Was formed in 2000 * Manufactured and marketed bakeware, cookware, dinnerware, kitchen and household tools, range-top cookware, and cutlery. * World Kitchen already outsources a bunch of their products and this is so they can stay competitive with the competition. That is because with a lot of their current products they are made cheaper overseas versus the cost it would be to make them in the states. | 1. Corning Consumer Products – CCP (PYREX, the product line and brand originally, was World Kitchen's oldest brand and among its most recognized names) 2. EKCO Group 3. General Housewares. | 1. PYREX 2. CorningWare 3. Corelle 4. EKCO 5. Baker's Secret 6. Magnalite 7. Chicago Cutlery 8. OLFA. | Timelines | Events | In the early 1900s | Corning Glass Works (CCP) created a glass product to be used by railroads | In 1913 | Generated idea: glass dishes for baking. It was made by mistake when Bessie Littleton the wife of a Corning chemist ask her husband to bring home s some strong shatterproof glass for her to use in the kitchen. The Chemist then began a two year process to perfect the glass and to start...
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...Mars, Incorporated is one of the largest candy companies. They are home to some of the most well known candies such as Milky Way, M&M and Snickers. Mars, Incorporated prides themself on 5 principles and a brand promise that appears through their marketing with Snickers. Yet, their principles and brand promise have some grey areas. Their target audience is also not very direct and can be biased. Not only do they have grey areas and biases but they promote a product that is filled with unhealthy ingredients that can lead to problems further down the road for people. They latest campaign “You’re Not You When You’re Hungry” can be related to 3 of the 4 of Leiss’ principles. The Snickers brand has subliminally slipped its way into the minds of consumers in a culturally unethical way creating problems for consumers. The creative intention of this campaign has some questionable aspects to it. Mars, Incorporated has 5 principles that their company stands by. Those five principles are quality, responsibility, mutuality, efficiency, and freedom. Through Snicker’s “You’re Not You When You’re Hungry” campaign, the principles of mutuality and efficiency emerge. The concept of these commercials is that the character is not acting like themself because they are hungry, and Snickers can satisfy your hunger and bring you back to reality. After the...
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...Ethel’s Chocolate Lounges 1 Ethel’s Chocolate Lounges Jose Echavarria Strayer University Professor Phil Campos Marketing 100 Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer. The male gender will be in search of sweet treats for their wives and girlfriends for special events. Male gender will visit the shop to make a purchase for somebody special. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s . The Mars brand is very popular and has produced familiar products for alot of years. M&M’s is a Mars chocolate that is well known and well liked by many around the world. . However, it's the extensive decision that will support the chocolate lounge. Interested constomers will take there time to research the new product in order to make an informed decision. Ethel’s Chocolate Lounges 3 Discuss the factors that influence a consumer to spend money and time at Ethel’s. There are several factors that would influence a consumer to spend money and time at Ethel’s Chocolate Lounge; they include environment, type of product, and exclusivity. The first factor is the attractiveness of the lounge with the over-stuffed...
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...considered. Recommendations are made to help the company minimize threats of lawsuits. Frank C. Mars began making candies in his Tacoma, Washington, kitchen in 1911 and established the company’s first roots in the confectionary business. In the 1920s, his son, Forrest E. Mars Sr., joined his father in business and together they launched the now world famous Milky Way bar. In 1932 Forrest Sr. moved to the United Kingdom where he founded his own company with a dream of building a business model based on his philosophy of a “mutuality of benefits for all stakeholders”. This vision serves as the foundation of the Mars Incorporated we know today. Mars, Incorporated is a private, family-owned company and employs more than 65,000 associates at over 230 sites, including 135 factories, in 71 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare – Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley – Orbit, Extra, Starburst, Doublemint and Skittles; Food – Uncle Ben’s, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks – Klix and Flavia; Symbioscience – Wisdom...
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