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Kimberly-Clark and Daisy Brands: Secrets to RFID Success

Real World Case, “Kimberly-Clark and Daisy Brands: Secrets to RFID Success,” discusses the benefits that both companies were afforded by complying with Wal-Mart’s RFID mandate. Kimberly-Clark, being one of Wal-Mart’s top suppliers with their broad range of products, mostly paper, absorbency-related items such as diapers, tissue, and paper towels with well known brand names such as Scott, Huggies, and Kleenex welcomed the RFID technology and were able to address out-of-stock situations and align their products with promotions along with other supply chain management improvements by doing so. Daisy Brands, by thinking ahead, volunteered early on to avoid waiting in line once the rush for RFID products and services started. The RFID technology has helped Daisy manage inventories of its perishable products where timing is of the utmost importance in both freshness and promotional planning. Gathering insight into trends and behaviors among various stores is another way it helped Daisy plan and adjust its supply chain. When Kimberly-Clarks’ Mark Jameson notes that it is business processes, and not the technology itself that brings value to the supply chain, he means that the technology alone cannot make miracles happen; that the value can only be fully realized and reach its potential by reengineering the business processes to work with the technology, or rather, redesigning business processes and figuring out how the technology can support them. For example, Kimberly-Clark redesigned the business process that tracks getting retail displays on sales floors. This integration allowed for daily reports, real-time data, and by including retail operations, they could identify stores not executing promotions timely, dispatch retail operations, and get the promotional displays out where they should be

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