...cream and milk sold in the Philippines.with exports of local ice cream variants to Filipino communities overseas. The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in 1948. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. came out with its success formula: a winning combination of a high quality product, marketing innovation, modern production and strong distribution network. Selecta went into the production of bulk ice cream and frozen novelties. Bulk ice cream , with around 3o flavors ranging from avocado to ube. The company came up with frozen novelties –more than a dozentypes of bars, pops, cones, and sundaes with flavors ranging from ice buko to extrac-rich milk chocolate. Chapter II Background of the case Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess, authentic flavors, and unique gold can packaging—qualities that remained throughout the years. In 1990, RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products, Inc. Known for its sharp entrepreneurship, RFM catapulted the rise of Selecta as a serious contender in the ice cream market—always ahead in product innovations by creating new and exciting flavors like Cookies and Cream, Halo Halo, Ube Macapuno, and Chocolate Almond Fudge, and supported by heart-warming...
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...SELECTA: Mixing the Right Ingredient for the Future I. Brief Background Selecta was unknown and a dying brand when RFM Corporation bought it in a bid to contest MagnoliaВЎВ¦s monopoly of the Philippine ice cream market. And when RFM Corporation bought Selecta in 1990, the company through its winning formula of high-quality, marketing innovation, modern production technology and strong distribution network was able to capture 39% of the ice cream market from 1% Nationwide after more than 2 years from taking over the ownership. With the increasingly intense competition as other competitors are jockeying for a larger share of the market, Selecta has to plan its growth and business strategy in the future. II. Statement of the Issues The issue in this case is what will be SelectaВЎВ¦s growth and strategic plans for the next 3-5 years to sustain its market dominance and protect or even increase its market share. III. Areas of Consideration a. Economic indicators 1. PhilippinesВЎВ¦ GNP is expected to grow by 5.8% in 1997. 2. Total family income is estimated to increase 18.1% annually. 3. Family expenditures showed a growth of 17.8% since 1994. 4. Spending on food consumption outside home was seen to rise from 4.2% to 4.7%. b. BuyerВЎВ¦s behavior 1. 80% of Filipino consumers bought on impulse (they bought only upon passing an ice cream shop or scooping station, but without an intention to buy first) 2. 98% ate ice cream in the comfort of their home. 3. 70%...
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...Statement 2 Descriptive New Business Concept Summary 2 Justification of Relevance of New Business Concept 3 Role of the Internet in the New Business Concept 3 Description of the Business Model 4 Description and Justification of the Stakeholders & Target Market 5 Consumer Relationship Management 7 Description of the General Customer Touch Points 7 Description of the Customer Profile & Psychographics of the Target Market 10 Important Image Goals to Ensure Target Market Attraction 11 Internet Branding and Marketing Plan: Strategies for Web Pages 12 Market Analysis Summary 12 Brand Strategy 14 Customer Engagement Plan 15 Description of the Various Technologies That Were Used 18 Recency, Frequency, Monetary (RFM) Analysis 20 Description and Importance of Performance Metrics 23 Internet Branding and Marketing Plan: Integrated Communications Strategies 26 Customer Engagement Plan 26 Social Network Marketing 26 Internet Video Marketing 31 Explanation of How the Communications Represent Integrated Communications 33 Development of Lasting Customer Relationships 36 New Virtual Marketing Strategy 36 Strategy for Developing a Lasting Customer Relationship 39 Justification of the Strategy for Developing a Lasting Customer Relationship 42 References 44 Executive Summary Mission Statement To offer a convenient way to find fresh, enjoyable coffee while ensuring that you always have coffee and together helping the world. Descriptive...
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...Daryll A. Belen Sec: Midterm Exam Human Behavior Organization Task 1: 1.0 Company information Arce Dairy Ice Cream i) Background of the company The manufacture of ice cream from fresh carabao’s milk and fruits was originally conceptualized by Don Ramon Arce, Sr. and Doña Carmen Arce in 1930. Its first plant, established in 1935, was situated in Novaliches, Quezon City. In 1938, demand for the ice cream was so high that the plant had to be moved to Lepanto St. in Manila, making it more accessible to the consumers. The existing plant at Selecta Drive in Balintawak, Quezon City under the stewardship of Mauro C. Arce, Sr. was established in 1952. In January 1990, the third generation of Arces outvoted the family of Mauro C. Arce, Sr., and the brand name Selecta Dairy Product was sold to RFM Corp.. However, the ice cream business and the dairy plant were retained by the family of Mauro C. Arce, Sr. lock, stock, and barrel. The Arce type of ice cream, the “all-natural” ice cream, has captured the hearts of Manilanians through the decades of its uniqueness and its old fashioned manufacturing process. Tenacious requests from prominent clients, captive loyal followers and food connoisseurs, demand for its return. In January of 1995, the dairy plant resumed operations, and the family of Mauro C. Arce, Sr. renamed the product “ArceDairy Ice Cream”. This name was so chosen because no other company can just call their product “dairy ice cream” unless the butter fat content comes...
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...RURAL DEVELOPMENT MARKETING & DIRECT MARKETING MODULE NOTES Code | 50121621 A | Course | Rural and Development Marketing | Topic | Division | | | What are rural markets? Is there a uniform identity? Global trends impacting rural behavior (only India)- WTO, technology and social behavior | Nikita Naina Kumar | | | India's rural communities- disparities, segmentation and social factors | Trishla Jhaveri | | | Media penetration, impact and costs in rural India | Shayan Roy | | | Psychographics, demographics and societal impact on the rural consumer | | | | Profiling the rural male consumer | | | | Profiling the rural female consumer | | | | The rural business model- distribution, pricing, packaging, promotion- in rural markets | | | | Branding and brand management in rural India | | What is Rural Marketing? Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the Indian population residing in the hinterlands, rural markets seem to be a significant opportunity for business conglomerates. Rural areas of the country or countryside are areas that are not urbanized...
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................. 5 2. Business Intelligence in Retail Industry: ................................................................................. 6 3. Combining BI in CRM ...................................................................................................................... 7 3.1 Analytical CRM ............................................................................................................................... 7 4. Case Study .......................................................................................................................................... 9 4.1 Customer Relationship background of NTUC Fairprice...
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...Vol. 27, No. 4, July–August 2008, pp. 585–599 issn 0732-2399 eissn 1526-548X 08 2704 0585 informs ® doi 10.1287/mksc.1070.0319 © 2008 INFORMS Practice Prize Report The Power of CLV: Managing Customer Lifetime Value at IBM J. Mack Robinson College of Business, Georgia State University, Atlanta, Georgia 30303, dr_vk@hotmail.com Darden Graduate School of Business, University of Virginia, Charlottesville, Virginia 22904, venkatesanr@darden.virginia.edu Americas Market Intelligence, IBM Corporation, New York, New York 10589, tbohling@us.ibm.com Americas Market Intelligence, IBM Corporation, Atlanta, Georgia 30327, dmbeck@us.ibm.com V. Kumar Rajkumar Venkatesan Tim Bohling Denise Beckmann C ustomer management activities at firms involve making consistent decisions over time, about: (a) which customers to select for targeting, (b) determining the level of resources to be allocated to the selected customers, and (c) selecting customers to be nurtured to increase future profitability. Measurement of customer profitability and a deep understanding of the link between firm actions and customer profitability are critical for ensuring the success of the above decisions. We present the case study of how IBM used customer lifetime value (CLV) as an indicator of customer profitability and allocated marketing resources based on CLV. CLV was used as a criterion for determining the level of marketing contacts through direct mail, telesales, e-mail, and catalogs for each...
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...CHAPTER 1 Introduction Bacolod is the capital city and the heart of the province of Negros Occidental. Where it is geographically situated but governed administratively independent from it. It is also known for being a relatively friendly city; it bears the nickname "City of Smiles". It has many convenience stores located around the city like 7 Eleven, Munsterific, and I Mart which blooms in different areas of Bacolod City. The researchers did this study in order to understand how people involved feeling about being a good leader or manager towards their employees. There’s a lot of convenience store that can provide convenient to everyday needs, wants and easy access for customer 24/7. The researchers want to know if the customers are satisfied with the products and services. The convenience store is not the mainstream of the retail industry in the world. It has the complementary role to the supermarket in Bacolod City. The store is accessible to passenger jeepneys, and private cares. The store also is a perfect place to spend time after night outs and bar hopping for some. The increasing population of the city also encouraged the proponent to establish the store with the area. The mission of convenient stores in Bacolod is to make daily life easier by providing modern convenience and exercising social responsibility to those whom they serve. Statement of the problem The study aims to determine when people involve in business are willing to do the job, have the...
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...A summary of Amazon’s business strategy and revenue model I’ve used Amazon in my books for over 10 years now since many companies, from startups and small businesses to large international businesses, can learn from their focus on the customer and the approach of using technology and analysis to improve results. It consistently outperforms other companies in its ACSI customer satisfaction rating too. I aim to keep the case study up-to-date for readers of the books and Smart Insights readers who may be interested. In it we look at Amazon’s background, revenue model and sources for the latest business results. I recommend anyone studying Amazon checks the latest Amazon revenue and business strategies from their SEC filings / Investor relations. The annual filings to give a great summary of eBay business and revenue models. A good summary of the latest business model initiatives is available in this Amazon annual report summary for 2011. For Q4, 2010: * North America segment sales, representing the Company’s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009. * International segment sales, representing the Company’s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%. Amazon has come a long way since it launched in 1995: From: and it’s offices… to it’s...
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...TAGBAR Literature Problems Encountered by Irregular College Students Background of the Study Academic performance really means three things: this means the ability to study and remember facts, it also means being able to think in relation to facts and thirdly, it further means being able to communicate one’s knowledge verbally or practically (www.google.com). A marching band is a company of instrumental musicians performing outdoors for the purpose of entertainment and sometimes in competition. Instrumentations typically include brass, woodwinds and percussion instruments (en.wikipedia.com). The marching band at Partido State University was one of the competing units among the marching bands. They joined military parades, concerts, street parades and many more. It means that joining in marching bands had a lot of trainings and practices to be done. In this regards the academic performance of the band members maybe sacrifice because of double priorities. In addition, the society may have different expectations of the performance of the band members according to their own perspectives. It was observed that there are band members who had incomplete or failing grades. It all depends on how they personally addressed problems as a student and as a band members who got failing grades and incomplete grades faced a consequence of termination as a band scholar. http://www.termpaperwarehouse.com/essay-on/Problems-Encountered-By-Irregular-College-Students/134394 Factors...
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...read about in this book, including the basic overarching notion that businesses would be well served to know absolutely everything about their best customers, are derived in some way from the ideas of Wunderman, who understood long before anyone else the value of keeping records (frighteningly detailed records, actually) about customer buying habits. What is new, however, is the competitive landscape and the incredibly demanding world in which you and your company are doing business. Today, more than ever before, many companies need customer centricity. They need it to compete in the short term and thrive in the long term. Discussion Companies that will enjoy the most success in the years and decades to come will be the companies that dedicate the resources necessary to not only understand their most loyal and committed customers, but also make the effort to then serve these valuable customers-and serve them in a way that will not only make them feel special but also maximize their value to the company....
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...ISO CASE STUDY Broadway Cafe AUTHORS Julio Romero Zapata – Student ID 3031203 Amanthi Wijeyekoon – Student ID 3037866 Clara Chong – Student ID 3047408 Tina Swaker – Student ID 121271 Table of Contents Table of Contents 1 1 Introduction 2 1.1 Assumptions 2 1.2 Where to from here 3 1.3 Use of Groupware tool 3 2 Competitive Advantage 4 2.1 Making business decisions I – Porter’s Five Forces & Generic Strategy 4 2.2 Making business decisions II – Customer Order Process 5 3 Customer Relationship Management 7 3.1 Making business decisions II - CRM 7 3.1.1 Extended Strategy 8 3.1.2 New Technologies 8 4 Business Intelligence 9 4.1 Making business decisions II 9 5 Systems Development 14 5.1 Making business decisions II – PYT Business Requirement 14 6 Bibliography 15 Appendix B – PYT Business Requirement for New Payroll System 16 Appendix C - Groupware Tools 20 Figures Figure 1: As-is Broadway Cafe Rich Picture 2 Figure 2: Broadway Cafe Alters Diagram 3 Figure 3: The Broadway Café Five Forces model 4 Figure 4: Customer Ordering Process 6 Figure 5. As-Is payroll system 14 Figure 6. Flow chart payroll system 17 Figure 7: Team ISO Groupware Home Page 20 Tables Table 1: YouTube Pros and Cons 7 Table 2. Comparison of Spreadsheet and Databases 11 Table 3. Wikispaces advantages & disadvantages 20 Introduction This case study addresses the following information systems (IS)...
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...case study based on PHP Spinning Mils Ltd.”. The PHP Group is a pioneer and acknowledged market leader in spinning sector in Bangladesh and one of the largest spinning manufacturing company of Bangladesh, adopting State-of-the-Art technologies and fulfilling its customers’ requirements through world-class services & products. PHP GROUP Company, PHP Spinning Mills Ltd. has started its production of high quality cotton & melange from January 2006 using latest technology and having production capacity of 466,746 kg per month in which 265,986 kg is cotton & 200,761 kg is melange. The report has been Prepared under direct supervision of Mr. Mohammed Shahedul quader , Assistant Professor , Department of Marketing Studies & international marketing, university of Chittagong. Objectives of the study: The basic or main purpose of industrial tour report is to learn practical knowledge about business world for balancing the gap of our industrial policy in the modern job market. The objectives of this industrial tour are as below: • The prime objective of the study is to know the practical marketing scenario of the company. • To identify an overview of PHP Spinning Mills Ltd. • To perform the SWOT analysis of the company. • To evaluate the performance of the company and generate some policy implication for better performance. • To remove the gap between the theoretical and practical knowledge. • To know the general functional areas...
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...The Case Study of Eva Airways Core Competencies in Airline Industry | December 252012 | The idea of "core competences" is one of the most important business ideas currently shaping our world. This is one of the key ideas that lies behind the current wave of outsourcing, as businesses concentrate their efforts on things they do well and outsource as much as they can of everything else. Eva Airways core competencies covers excellent flight safety record, advanced flight equipment to enhance flight safety, fleet complete, network-intensive services, caring and meticulous service that includes their current and future customer service programs, human capital investment for providing excellent customer service, and professional management. With these excellent customer-oriented services, Eva Air proves that they are already world-class air carrier and robustly have an edge to compete in international market with the low-cost airline carrier, prestige airline carrier, and even the government-controlled carrier. We also believed that Eva Air’s customer-oriented services (core competencies) could sustain the growing or future demands in airline industry and can survive the toughness of the competition. The Case Study of Eva Airways Core Competencies in Airline Industry I. INTRODUCTION The airline industry exists in an intensely competitive market. Over the years, air travel has become so commonplace that it would be hard to imagine life without it. The airline industry, therefore...
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... May 7, 2009 Ms. ANKARA Dear Ms. This report has written in order to determine how Turkish Food companies can respond rapidly to the consumer demand and to recommend efficient and effective ways of communicating this adaptation to key stakeholders of the 5 companies including TAT Konserve, Ersu Gıda, Migros, Penguen Gıda and Tukaş. As you will see, our report analyses the relevant 5 companies that we have mentioned above from different aspects and examine the existing methods of getting goods to the end consumer. We also recommended some solutions to increase the rapidity. We are confident that this report will help to these studied companies in necessary structural changes in order to supply quickly demanded goods by consumers when they want and where they want. We appreciate having this assignment and hope that this report will help your organization about being rapid. If you have any problems in interpreting this report or in implementing our recommendations please do not hesitate to contact with us. Sincerely yours, Trainee Analysts of Bilkent Consulting Company Table of Contents Part Page Letter of Transmittal……………………………………………………………...
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