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Rhetorical Analysis On Notre Dame

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Pence uses pre-persuasion by establishing Notre Dame as the pinnacle of intellectual freedom and debate. He frames Notre Dame as a place where open discussion is embraced and where free speech thrives. In a way, he is taking advantage of the strategies of Miller, Brickman, and Bolin, who found that labeling affects people’s behavior. By saying Notre Dame is a “campus where deliberation is welcomed” he essentially made the students in the audience believe it to be true and embrace the fact. As a result, they are more open to hearing what he has to say in the rest of his speech. Vice President Pence establishes source credibility simply by being Vice President of the United States. He is clearly a man who has found great success in the

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