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Rhino Records Essay

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The objective of this report is to describe Rhino Records social mission. I will submit a business report that will address Rhino Records social mission, how the Social and Environmental Responsibility Team (SERT) puts the mission into effect, how Rhino Records encourages their employees to partake in community service, and how their social mission is communicated to customers.
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Rhino Records was founded in 1978 by Richard Foos. This company is the catalogue development and marketing division of the Warner’s Music Group. You could say Rhino Records was born out of love. When they first opened up as a storefront record shop in Santa Monica, they had no business plan whatsoever and not even a bank loan. All they wanted was to make a difference wherever they could. Since then, they have still stuck with that motto, and they …show more content…
What is the social mission of Rhino Records?
- The social mission of Rhino Records is to make a difference wherever they can. As stated on their website, “Rhino Records continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds with an emphasis on flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, and a strong social conscience.” You can see on their website that they support many different charitable groups and also participate in community service.
Q 2. What does the Social and Environmental Responsibility Team (SERT) do to implement this mission?
- SERT was actually formed in 1989 by some of their employees, also known as “Rhinos”. SERT took the initiative to team up with different community service organizations and actually closed the offices for a day to take all their employees on a bus tour to visit some community service organizations and go to see them in action working to change the social landscape.
Q 3. How does Rhino Records encourage its employees to get involved in community

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